He Hongyi: From The "Stall Guest" To The "Store King" Financial Intelligence Life

He Hongyi was born in a small county in Yibin, Sichuan Province in 1973.

Known as the "wine capital of China", it is known as the "wine capital of China". It is located at the junction of Jinsha River and Minjiang River.

The unique geographical location makes Yibin a city that combines the "hot" of Sichuan and Sichuan, and the gentle water of the Yangtze River mother.

It is precisely this environment that created He Hongyi's character, just like the mild entrance of mellow wine and the intense stomach invasion. He Hongyi's appearance was simple and honest, but his heart was permeate with a strength that never concede and dare to take the lead in the world.

Life is rough and young.

Childhood in many people's eyes are happy, carefree, and in He Hongyi's memories, but a lot of sad, a responsibility.

From the beginning, the hardships of life are closely linked with him.

His father was an ordinary worker, his mother worked in agriculture, and a poor family environment, which made He Hongyi realize the difficulty of housekeeping from an early age.

Every day after school, I put down my schoolbag to help the housework. Although the life was hard, the family was not overwhelmed by life.

The mother is optimistic and cheerful. She often tells He Hongyi stories during the rest of the field, so that he can have a bright future for him.

Mother's hard work and optimism influence He Hongyi deeply, which has become the most valuable asset in his future life.

It was also from then on that He Hongyi made an oath on his dark self reliance and made sure that he could make a difference, and let his whole family lead a good life through their own hands.

In 1992, He Hongyi graduated from high school and could find a secure job.

But when he thought of taking a dead wage to eat, when he could live a good life at home, he was still young. If he did not go out now, he would have no chance to go out if he was old.

After making up his mind, He Hongyi resolutely decided to go out to make a living despite opposition from his family and relatives.

10 years of assets hurricane code

I heard about making fabrics in Wuhan.

In 1995, He Hongyi, who was dissatisfied with the status quo, came to Beijing for greater development.

After careful observation, he found that the wholesale business of fabric wholesale in Dahongmen market is booming and has great prospects for development.

But some money is not enough, so friends first introduced to Shandong Weifang supply and marketing building to continue to do fabric business, in order to prepare funds northward.

Spring comes to spring, and it is three years. He Hongyi has won a batch of repeat customers by virtue of his good faith management, and has accumulated a certain foundation in three years.

In 1998, He Hongyi married his parents at the end of his life. At the end of the year, he got another valuable asset in his life, his daughter was born.

The days after marriage are happy and enviable.

But He Hongyi did not choose the life of his wife and children, but continued to work hard.

With years of accumulation, he resolutely set foot on the train to Beijing.

He Hongyi was in 2002.

Turn the tide and turn the fruit into fruition.

In 05 years, He Hongyi joined a clothing brand through his friends and set up his own shop in Tanggu. In two years, he recovered the cost. Then he opened 4 clothing stores at a stretch. However, what he did not expect was that with the sudden emergence of YISHION, Semir and American brands, the clothing market became extremely fierce. In the past year, it even lost about 200000. In 2006, the personal care industry gradually became popular.

Once, He Hongyi went to Langfang and worked in Hebei, passing through a downtown beauty shop, and saw the scene of a sea of people in the shop. He Hongyi was shocked.

Thinking, He Hongyi made a judgement, "now that clothing brands are so numerous, competition is so fierce that even if they earn money, they earn clothes, they are also pressing goods, and the personal care industry, which is mainly based on skin care, make-up and ornaments, is not strong in season. There is no such thing as a nail clipper. I can't sell it in a month. I can't sell it in a year!" He Hongyi, who made up his mind, put together 200 thousand of the first American boutiques, and soon recovered the cost. In second years, second stores in Tianjin opened up second beauty shops. After two and a half years, the two stores not only recovered their costs, but also made a total profit of over 600 thousand yuan. After he went back, he fell into a deep thought. Was it a flash in the pan or a huge market potential?

In 2010, He Hongyi looked around for a new opening address. Finally, a 130 square meter gold shop was found in the pedestrian street near Shijiazhuang Railway Station.

One cent, one point, gold business circle means expensive rent, 1 million of the annual rent for He Hongyi worry.

But at this time, He Hongyi, who had never lost his courage and took the lead in the world, came up again. He immediately recovered all his available funds and made a loan of 400 thousand yuan to the bank and put it into a nervous shop. After confirming the location, he Hong Yi came to headquarters to discuss with his engineers the design plan, from the store decoration to the opening ceremony, and for twenty days in a row, He Hongyi had to do everything personally to fear a mistake.

Shijiazhuang's flagship store is very popular and stable, which makes him confident.

The success of good stores and big stores and the company's housekeeping services and support made He Hongyi more confident in the beauty of the explosive products. So after the business of the flagship store in Shijiazhuang was stable, He Hongyi signed ten stores in one breath, then visited the whole country, and chose 15 locations in a short span of 1 years.

The atmosphere is pragmatic.

In terms of running shops, He Hongyi has his own unique side. "Usually I will often shop and go to other shops to learn good places and absorb their essence, which is very helpful to me.

When the boss is willing to give up, discounts, do not always give up, there are shops that do not see too many people, even the lights and air conditioners are not open, so who will enter your store? The shelves must be filled with beautiful things. Only more choices can make customers feel the smell of goods and business will naturally get better. For more than three months, I will do promotional activities at a discount sale. Don't let it go. You put the merchandise on the counter, which is the cost. If you sell it, you can get in the new product, which is different.

There is not blindly follow suit, for example, a period of time, lovers cup is particularly hot, everyone will follow the wind into many cups, it can be imagined that many cups, that is not "Cup"!

In terms of management, He Hongyi said, now the shopping guide is basically after 90, they have more personality, they are not short of money, so when they are managed, they should be considerate of them, not to be too dead, to give them full respect, so that they feel that they are the owners of the shop.

For employees with outstanding performance, they should be rewarded and encouraged to develop their space, for example, a salesperson with a certain amount of cash reward, or even promoted to a store manager.

Because of this, the turnover rate of staff in He Hongyi store is only around ten percent a year, and has maintained a very low turnover rate in the same industry.

He Hongyi summed up several factors for his success.

First of all, we must be steadfast and conscientious. What ambition and ideals we need to do is to start on a down-to-earth basis.

Second, the brain is flexible and dare to do what others have never done or even thought about.

Finally, once we recognize the business opportunities, we must resolutely carry it out.

Facing the phenomenon of difficult employment of college students, He Hongyi also has his own view.

"Young people have a lot of hard work if they eat a little bitterness. First they work and start businesses. Working for others can learn a lot of experience after free. If they do it again, they will avoid detours. Though it may be more difficult at the beginning, but with their own hands and persistent efforts, they will surely return. I can succeed, and you can!"

By the time of the press release, He Hongyi already owned 18 US explosion shops and fixed assets of nearly ten million.

He Hongyi said he would continue to expand and open more good stores and big stores.

At present, the US explosive agent is developing the city agent. He Hongyi also said that this is a good opportunity to be stronger and bigger. We must strive to win the agents of several regions. We also sincerely wish this hard tough business of Sichuan, which is striving forward step by step by itself, is becoming more prosperous.