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The Emerging Garment Industry Is Rapidly Expanding Its Market With A Compound Growth Rate Of More Than 20% Every Year

2024/12/19 21:33:00 12

　　 With the constant change of social psychological needs, a new clothing industry is rapidly expanding its market with a compound growth rate of more than 20% every year, which is called pet clothing industry.

　　 At present, people's fast pace of life, high work pressure, loneliness and depression are widespread, which has spawned the so-called "lonely economy", of which the pet economy is a typical representative. As emotional partners, "hairy children" have quietly become new family members, and the pet clothing market has ushered in an unprecedented era of prosperity. Pet owners also hope to provide their pets with a more comfortable and loving life experience through high-quality and unique pet supplies, meet their own social attributes, and demonstrate their unique personality.

　　 According to the data of the White Paper on China's Pet Industry from 2023 to 2024, nearly 90% of the "shit removal officials" will regard pets as family or friends, and are also increasingly willing to pay for emotional value and children.

　　 The Asia Pacific region has become a new position in the global pet market

　　 The global pet market is expanding. According to Consumer goods research report, the global pet clothing market will be 5.98 billion dollars in 2023, and is expected to reach 8.7 billion dollars by 2030, with an annual growth rate of 4.7%. The 2024 Global Trade Trend Analysis of Pet Industry released by Alibaba International Trade Station also shows that the buyer value of pet clothing is+19.3% year on year, and the business opportunity is+13.1% year on year.

　　 In recent years, a number of international luxury brands have also joined the field of pet clothing, such as Hermes, LV, Gucci, Versace, Burberry and others have launched pet related fashion clothing and clothing products. The measures of luxury brands not only promote their own "out of circle" effect, but also inject a strong trend power into the pet clothing industry.

　　 From a regional perspective, North America still dominates the global pet clothing market. According to the 2023 report of the American Pet Products Association (APPA), 66% of American families will keep at least one pet in 2022, and the expenditure on pets will exceed $136.8 billion, up 10.8% year on year. The European market is relatively stable. The Asia Pacific pet clothing market is growing fastest. It can be seen from the research report released by KBV (Knowledge Base Value) that China currently dominates the Asia Pacific pet clothing market and will continue to dominate it in the next few years.

　　 It is reported that China's pet clothing industry was formally formed in 1992. According to the "Pet Clothing Industry Market Survey and Analysis Report", the size of China's pet clothing market has exceeded 3.5 billion yuan, and is still growing at an annual rate of more than 20%. With a large pet population base, increasingly diversified consumer demand, and the innovative vitality of local brands, Undoubtedly, it has brought broad imagination space to the industry. In the future, pet clothing may leap from a niche market to an emerging consumer hotspot.

　　 All aspects of pet clothing

　　 Generally, pet clothing is divided into three categories: daily, functional and customized.

　　 According to a survey conducted by PETS International, the sense of design is an important factor for pet owners to consider when purchasing pet clothing. Pet owners in the new era are often happy to map their fashion awareness to their pets. Under this trend, H&M, Ralph Lauren and other famous fashion brands have successively launched pet clothing; The domestic fashion clothing cross-border e-commerce company SHEIN has also entered the pet market, focusing on pet clothing accessories. In addition, pet clothing has become more and more innovative and diverse, and some owners have put on their pets' cross dressing clothes such as maid clothes, Han clothes, animation clothes, etc.

　　 Functional pet clothing includes pet warm clothing, cooling clothing, postoperative clothing, rain gear, etc. For example, the pet's postoperative clothes are medical pet clothes used to prevent the infection of the pet's suture site and maintain the pet's temperature; Some smart pet clothing has also begun to rise quietly in the market. The smart pet clothing with integrated sensors can monitor the heart rate, temperature and other indicators of pets. The smart pet clothing at night (reflective clothing) aims to reduce the possibility of safety accidents caused by dogs at night. This high-tech product is expected to become a new hot spot in the market in the next few years.

　　 Customized pet clothing is generally used for special occasions such as pet owner weddings or pet weddings, as well as for super small marzes and tea cups that are small in size and cannot buy suitable clothing. Customized pet clothing usually has high requirements for style design and fabric texture.

　　 In addition to pet clothing, pet physiological pants, collars, pendants, shoes, etc. have also made great progress. It can be said that the subdivision of pet clothing is no less than that of human clothing. There are various accessories (necklaces, finger cots, hairpins, etc.), collars, walking ropes, saliva towels, shoes, carrying bags, carts, glasses, and other different products.

　　 In addition, for dogs of different shapes, there have been many product lines in the market, such as large dogs, medium dogs and small dogs. The same shape will be further differentiated internally. For example, small long haired dogs such as poodles and Pomeranians can wear the same size clothing. This refined operation helps to improve the applicability and comfort of the product, so that every pet can find a tailored fashion dress.

　　 The domestic competition pattern is scattered and in the ascendant

　　 At present, well-known pet products brands such as RALPH LAUREN PETS, PETCO, PAWMAIN, etc. have occupied a stable position in the domestic market. At the same time, many independent designer brands and emerging forces are gradually penetrating and expanding their market share.

　　 Lu Junda, the founder of the "Tumaomao" brand, was born in a family of Nantong home textiles. It was under the chance meeting that he chose the pet clothing market segment as a breakthrough. With a deep understanding of Chinese clothing culture, Lu Junda's main pet secondary clothing quickly received a warm response from the market, and then launched pet clothing that integrates national style elements. He and his team firmly believe that "the rise of culture will drive the revival of the brand, cultural heritage is the most proud background of the new domestic brand, and the pet clothing field should also have its own brand belonging to the Chinese people."

　　 At the same time of the current new consumption gap and new brands emerging frequently, it is also necessary to realize that the competition pattern of the pet clothing market is relatively decentralized, and the situation that a few brands monopolize most of the market has not yet formed. The field of pet clothing still faces the challenges of insufficient brand effect and unformed industrial clusters. However, as the market continues to expand and competition intensifies, emerging brands and enterprises emerge in endlessly, which also indicates that the competition in the pet clothing market will become more intense in the future.

　　 Seahow CEO Will pointed out that the success of the pet clothing industry is not smooth, because the seasonal characteristics of pet clothing and the inventory management problems caused by various sizes and colors pose challenges to the sustainable development of the brand.

　　 The R&D and design of pet clothing is also a major difficulty in brand development, which requires both high cost investment and comfort of pet clothing. Pets have many difficulties in clothing design due to their characteristics such as large amount of activity, large range of activity, and easy to tear. Many brands said that flexibility is the key consideration in designing pet clothing. They will use elastic fabrics and chest and neck straps to adjust the snug and comfortable fit provided to pets. The more suitable a coat is for various pet types, the better its adaptability will be.

　　 In the face of increasingly fierce market competition, many pet clothing brands have also begun to explore new operating models. Among them, the pre-sale+customization model based on the network has become a mainstream, which can effectively reduce inventory risk by guiding production through pre-sale data. E-commerce platforms and social media have become important forces to promote pet fashion consumption, and young people are particularly inclined to obtain fashion information and complete purchase through these channels. Pet bloggers' recommendations are favored because of their low risk and great influence. For example, well-known pet owners' "small vest for memory", "five million yuan after tax" and so on all have a huge fan group of millions.

　　 Although online shopping is convenient, offline pet stores still have a unique attraction for trial wearing and interactive experience, especially for high-end customized goods. For example, the star cat "Xiaoxiao" at the Asia Pet Show attracted a large number of visitors. For pet clothing brands, Asia Pet Show is undoubtedly an excellent stage to show strength and expand the market, and its influence is growing year by year, with a continuous stream of exhibitors.