Breaking The Traditional Pattern, V21 Uses Fast Fashion + Leveraging Underwear Retail Boundaries.

V21 is hot at home.

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It's also domestic.

The fashion industry's "fast fashion +" pioneers are now popular in all the major fashion squares in China, such as Wanda Vanke, and become the brand of young fashion consumers in China.

As a new brand born less than three years ago, how did it break through the traditional mode to achieve impressive results? What are the successful experiences behind it?

Breakthrough the traditional underwear industry retail boundary, V21 fast fashion + better

With the rapid development of the Internet era, retail channels are increasingly enriched, especially in the two years of e-commerce and micro business, which is undoubtedly a fatal blow to the traditional retail industry.

In particular, the underwear industry, the double surplus of products and brands, and profits have been weakened one by one, and the overall market performance has been declining.

The market began to face the dual dilemma of product and business mode. So many people began to seek breakthroughs. Some people went into e-commerce. Some people went to the front yard of the store, and some people carried out cross category management on the basis of underwear.

At this time, V21 boldly stepped out of a new mode - fast fashion +.

Since V21 launched the market, it has been the hot pursuit of young fashion consumers. At the same time, this business model has been "noisy" in the industry, and the development momentum is fierce.

The so-called "fast fashion +" is: take the "fast fashion" as the core, the entity shop as the center, and the Internet tools, + products, + drainage, and take them as the radius, to help the entity store draw an infinite circle, break through the retail boundary.

What's wonderful is that V21 not only uses the dazzling color system as the main color of underwear products, but also combines the four categories of underwear, fashion, leather goods and accessories in a store, and the proportion of the four is maintained at 3:3:3:1.

Such a combination of four categories in a store's commercial form, previously only appeared in the world-famous brand Vitoria's Secret (referred to as "Wei") channels.

Nowadays, "Wei Mi" has been involved in the mainland fashion market, and V21 has been interpreted as a national version of "Wei Mi" by the industry. This is the first brand to eat crab in China.