"Hairy" Shoes Become Popular. Why Does The Same Style Of Taobao Leaders Always Become Popular On The Internet?

these two days, TaoBao A pair of shoes made in China with a price of 133.8 yuan became popular on the Internet, causing heated discussion. This kind of hype and sales by using the leader's clothes as soon as possible is an extreme performance of marketing.

According to Vice President Li in Davos, these shoes are not only affordable and comfortable, but also "very warm". Some people jokingly said that they would also buy a pair of "the same style as the vice chairman" to make contributions to Chinese quality.

In fact, in 2014, after President Xi visited Maldives, travel agencies took the opportunity to launch the "Chairman's Same Style" Maldives free travel product, and obtained an extremely high click rate. Maldives tourism also took this opportunity to quickly become popular, and the enrollment of some travel agencies increased by 100%.

During the APEC meeting in 2014, Russian President Putin presented a Russian made smart phone YotaPhone2 to Chinese President Xi Jinping. With the broadcast of the news, the Russian brand YotaPhone immediately became popular and attracted the attention of many netizens.

Of course, the most popular one is still the First Lady. Every time she visits, she will form a hot topic of public opinion, and her wearing articles are more concerned by Chinese people. For example, the pictures taken by the President's wife with her mobile phone during her visit to Europe were popular online, and were also regarded as major marketing resources by relevant enterprises.

The first time came from the chairman's wife's portable black leather bag. The online bag was a brand in Guangzhou Clothes & Accessories Production. In a short time, similar bags of this brand will be sold out. Since then, the "Chairman's Package" in the steamed stuffed bun shop and the "Prime Minister's Coffee of the Same Style" in the coffee shop have been regarded as masterpieces of marketing.

It is said that some people now focus on news and microblogs, and will launch "the same model" for sales at the first time. For example, when the President and his wife visited Russia and arrived in Russia less than an hour later, some businesses on the Internet have decisively put on the shelves the "First Lady's long black wool overcoat". Later, dozens of sellers took the banner of "the same style as the first lady" to sell the navy blue wool coat and black handbag that the wife wore when she arrived in Moscow.

In fact, not only in China, but also in the world, the clothes worn by leaders of each country will cause a craze in the host country, but they are not as fast as Chinese goods. We can say that this behavior of using leaders' clothes to hype and sell in the fastest time is also an extreme performance of marketing, an extension of the same style of star sales, and a special case of event marketing in the Internet era.

The rapid popularity of the same style of leaders reflects the social popularity of the Internet in China. It is a way for leaders to communicate with the people. This popularity also reflects the close relationship and cordial attitude between leaders and the people. It is an important milestone in China's political development.

At the same time, the popularity of leaders with the same style is the embodiment of China's strong manufacturing capacity. Domestic brands have become the first choice of leaders in daily life and etiquette. Product quality has been guaranteed, and the brand has become famous all over the world. A large number of products have been sold online in a short time, and the manufacturing capacity has reached an unparalleled level.

Of course, the protection of intellectual property rights and the quality of products need to be paid attention to. Too many poor leaders follow“ Same paragraph ”Marketing behavior is not always a good thing. It is really worth being vigilant and managing that thousands of the same products are sold online at the same time.