The 240 Million Wave Of Mergers And Acquisitions Of Ed Hardy Has Been Launched.

Shenzhen women's clothing brand SH.603808 has signed a share purchase agreement with all shareholders of Hongkong Tang Li International Holdings Limited, and has acquired 65% of Tang Li International's stake by RMB 240 million 500 thousand yuan through wholly-owned subsidiary Dongming international investment (Hongkong) Co., Ltd.

Tang Li International has the brand equity of the US International Light luxury brand Ed Hardy in mainland China and Hong Kong, Macao and Taiwan, as well as Ed Hardy Skinwear and Baby Hardy. Its main products are American fashion brands and clothing related to Ed fashion.

International Light luxury

Ed Hardy was established in the United States in 2004. It has opened stores in the Americas, Europe, Asia and the Middle East, and has a wide distribution of channels. It is also a hot trend brand in Hollywood.

Brand designer Christian Audigier uses embroidery, water washing and ink splashing techniques to combine American culture with Asian elements. The product has a distinctive style and is loved by international celebrities: Mike Jackson, Madonna, Britney, Beckham, Usher Ramond and so on.

Asian stars who have been leading the trend are also hard to resist the charm of Ed Hardy, including Rain, Carina Lau, Lee Hom, Jay Chou, Lee Jun-ki, Lu Yi, Jam Hsiao, Zheng Kai, Zheng Kai and many other stars who are fans of Ed Hardy.

At present, Ed Hardy has set up 79 stores in the Greater China area, mainly concentrated in the important shopping mall or shopping center of the core business circle. According to the introduction, the future Ed Hardy main brand business will continue to expand the new stores and do the performance of the deep single store. At the same time, the Ed Hardy Skinwear brand will be developed synchronously from 2016. In the last three years, the sales growth of Tangli international in mainland China and Hong Kong, Macao and Taiwan is faster. In the next three years, the growth rate of Tangli international sales revenue and profit is not less than 30%.

After the successful acquisition of a European brand Laur l last year, after the acquisition of an international light luxury brand this year, Xia Guoxin, chairman of the company, said that the combination of American culture and Asian elements to cover celebrities' favorite brand of fashion and luxury brand personas will provide a good complement to the brand lineup of singer.

At the same time, Ed Hardy brand sales,

The growth rate is very fast. In the future, it will make a great contribution to it. The company expects to start developing Ed Hardy and Ed Hardy Skinwear brand from the beginning of this year, and create a comprehensive lifestyle collection store. It plans to open 207 stores in the next three years.

Domestic apparel industry is rising overseas.

The upsurge.

Last week, private equity fund Lion Capital and Chinese listed company Shandong Ruyi group are launching the SMCP clothing group plan to acquire the parent of French fashion brand Sandro, Maje and Claudie Pierlot.