Analysis Of The Development Trend Of The Electricity Supplier Market In 2016

Flash buying has become the habit and expectation of online shopping consumers, especially in some specific periods.

Although there is no guarantee that flash shopping will be successful, it is assumed that flash buying will become popular and consumers will be willing to devote themselves to the fight.

Next, let's learn about the development trend of the electricity market in 2016.

Reporters learned from foreign media's recent reports that according to Forrester, consumers spent $327 billion on online shopping in 2016.

So it is important to understand the developments in this field and to open up the market.

Next we will talk about some trends in the electricity market next year.

The rise and influence of mobile shopping

Now mobile phones are already a must.

Over the past few years, mobile phone usage has risen dramatically. People use cell phones to make phone calls or text messages, and also to shop.

Therefore, according to this trend, mobile stores are no longer an additional function in 2016, but become an inevitable requirement.

According to Kissmetrics's survey, 1/3 of online shopping was completed through mobile phones during the year-end shopping season in 2013.

Another data showed that when searching for local product information with mobile phones, 78% of search turned into shopping.

Businesses that underestimate the importance of mobile shopping will eventually lose consumers and are likely to be eliminated any time.

Therefore, the website needs to optimize mobile terminals, provide high resolution display services and appropriate touch control options, making seamless shopping possible.

Multi channel shopping

Another popular shopping device is tablet computers.

The days when people use only desktops and laptops to shop are gone forever.

And with the gradual increase of the screen of mobile phones, mobile phones are approaching the tablet computer.

But that does not mean that consumers are always shopping with the same equipment.

For example, some people may browse the website by computer when they work, and then search for your brand by mobile phone on their way home.

When you get home, use the tablet PC to check your products, but you end up buying them with your laptop.

According to the ICSC survey, consumers of multi-channel shopping spend more time shopping and spend 3.5 times more time than consumers with single channel.

So even if consumers do not buy them in their notebooks, they will still browse or check with their mobile phones or tablets, before making decisions.

Online shopping mode is usually like this, so the future electricity providers need to respond flexibly to the needs of consumers.

Automated marketing

Speaking of

It includes not only mail marketing, but also customized logon pages, customized promotions, easy access to shopping cart, and automatic presentation of relevant recommended products to consumers.

Mail marketing also needs to be used.

If properly applied, automated marketing allows you to send customized mail for each customer, and inform them of new products and promotions based on purchase records.

Previous purchases or click records directly determine which items are automatically recommended.

Attracting buyers with content

Content is very important in the field of B2B.

Because B2B buyers have to look at details.

Not only do they want to buy a product, they also need detailed introduction, useful videos, rich pictures, and easy to understand product guides.

All these factors are conducive to persuading them to buy goods from you.

The rich content will not only help introduce your products to buyers, but also inform them of new products and promotions.

It also allows your brand and buyers to have more communication.

Customer data analysis algorithm

In automation and

One of the main challenges that plagued the electricity supplier is how to segment customers and identify purchase patterns based on the history of purchase.

This algorithm can help solve these problems.

The accuracy of the algorithm depends on the quality and the number of the data being analyzed.

It is difficult for small business enterprises without many analysis data.

However, these enterprises can cooperate with third party service providers to obtain large amounts of data and reduce restrictions.

Flash purchase mode

This is not a new concept, but its effect can not be ignored.

Flash buying has become the habit and expectation of online shopping consumers, especially in some specific periods.

Although there is no guarantee that flash shopping will be successful, it is assumed that flash buying will become popular and consumers will be willing to devote themselves to the fight.

However, when consumers expect a lot of goods to be discounted, you should be careful not to damage your brand value for flash purchase.

Better quality distribution

For most retailers, distribution began to develop.

In 2013, many express service providers began to provide delivery service on that day.

In addition, "

The concept of large retailers began to test the distribution of UAV.

Targeted service is the most trustworthy and fastest delivery mode.

Due to legal reasons, UAV distribution has not yet been officially launched, but on the issue of UAV, different countries have different ways of handling, and Amazon recently announced some crowdsourcing distribution services, such as letting ordinary people help express delivery.

Now the news is everywhere, and people are no longer willing to deal with things that can't satisfy their expectations.

If the sooner the electricity supplier understands that customers are the truth of God, then they have more chances to get consumers' favor.

Consumers are faced with many choices, but changing brands is only a matter of minutes.

How much time and money they spend on online shopping is most important to them.

Whether it is convenient and safe is also a very important factor.

The future belongs to those businesses that offer value and trust from consumers.

All of these ideas can help you understand the future trend of e-commerce development, and take corresponding strategies to make yourself stronger. Finally, let consumers and competitors take you seriously.