Secret Jingdong This Year Double 11 Major Focus

Double 11 is approaching. Are you ready?

Jingdong double 11 claims quality shopping and builds alliances with hundreds of brands.

Jingdong said that this year, the platform will be promoted for 11 days. From November 1st to November 11th, 3C, household appliances, consumer goods and clothing will be combined with four categories.

Special session promotions will be held, including more than 50 new products from 3C, and 800 million coupons issued by mobile terminals.

As the first shopping festival after the launch of the "goods and merchants" platform with Tencent, the Beijing Teng plan will play an important role in double 11.

It is understood that the commodity business platform will provide brand businesses with complete marketing solutions including "accurate portrait", "multi-dimensional scene" and "quality experience", and at the same time, it will help consumers quickly find the needed products.

In addition, this year, Jingdong also announced a subsidy policy for apparel businesses to avoid Jingdong warehouse distribution costs. With the help of its warehousing center, "Asia 1", as well as 7 logistics centers and 166 large warehouses, the dual 11 goods were delivered quickly, aiming to ensure the quality of logistics distribution services during the double 11 period, and at the same time, businesses really turn profits into consumers.

"Product business" platform for Jingdong and Tencent jointly build, combined with Tencent's social behavior data and

The shopping behavior data can achieve more effective precision marketing, combined with the social platform scene and

Sales platform, to achieve social communication in the precipitation of fans users, stimulate the purchase of multiple scenarios.