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The Necessary Skills Of Shopkeepers In Clothing Shops

2015/7/12 13:33:00 47

Clothing StoresShopkeepers PurchaseShop Strategy

In business, business is the process of buying and selling goods and earning the difference. But it also involves a lot of knowledge. Taking stock, how to determine the quantity, quality and type of purchase, how to determine the ratio of purchase funds and working capital, when to replenish goods and how to determine the quantity of replenishment, should be understood as a business operator.

As a result, the goods they enter are more competitive than other sellers in the market, and the inventory of the shops can develop smoothly, and the business condition will become better and better.

The newly dressed small shopkeepers, when they first arrived at some large wholesale clothing wholesale markets, saw so many good and cheap goods at once, without hesitation, to come up with an idea: to see the clothes with a very feminine taste and decisiveness!

Sale on shelves

I found that my clothing store has become a hodgepodge. What style has it, profit and inventory can not be looked straight ahead.

Therefore, many small shop owners who opened their shop for the first time, because of their inaccurate eyes, had suffered a great loss in the first purchase. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold, so the first purchase must be less."

This term in our industry is called trial marketing.

Because only products that are recognized by the market are the guarantee of profit.

First of all, you should consider the environment around the clothing store, the trend of the people, the style and consumption habits of the goods, the competition and mutual support, the ability to consume and the goods.

Price positioning

Wait for these questions.

For example, in the vicinity of schools, there must be more fashionable and fashionable clothing stores looking forward to higher rates; and in the vicinity of residential areas, we can consider a bit of foreign trade casual wear, rich styles to attract young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If there is no repeat customer in a clothing store, it will be a problem for your clothing to purchase.

Secondly, when purchasing, only purchase the style that accords with the position of their shops. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, or not, it is not only your operating cost is high, can not earn money, and inventory risk is great.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market has been copied from each other, which is very common, because the manufacturer of this garment is the cheapest shipment, and other wholesalers may come from the clothing factory to wholesale again, or even after several rounds of pfer, the middle links are more, the price will rise steadily.

The price of clothing purchase often determines whether your storefront is competitive or not. Once the purchase is too small, the cost of single item can not be very low. This is the market rule.

Only a large number of one-time procurement, and long-term cooperation with the procurement of customers can have lower market purchase price, sometimes.

Clothing purchase

Only a few dollars will have a huge impact on retail sales.

So finding products is very important, minimizing the intermediate links and reducing costs directly.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can directly find factory procurement, because the first trial sale, the purchase quantity is few, the factory will not give you the low big customer purchase price, then how to do? The best way is to unite a lot of clothing owners who have no conflict of interest with them to purchase together.

Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective.

Might as well use the electronic commerce on-line purchase.

You can refer to the purchase, the price will not be too high, a more distant than you.


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