Clothing Stores Must Know How To Avoid Risks.

"Non geomantic treasures do not marry" is a common mentality in the location of clothing stores.

They believe that the opening of shops in downtown areas and commercial centers is the guarantee of prosperous business, and the clothing store will be opened up in gold.

Little is known about the high rent in prime locations and the fierce competition.

It can not be accepted by a general store.

Population density, buyers and consumption.

Many stores will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

For an open clothing store, the impact of the store site on the brand image should be evaluated in addition to the promotion of the store site to the sales volume.

In order to ensure that the brand image is not damaged, it is necessary to emphasize the hygiene and cleanliness of the surrounding environment.

And so on.

It is not necessarily a good thing to do business and become a market.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

Excessive concentration often results in market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market will be oversaturated, resulting in a situation where money is scarce.

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In the case of product saturation in the business circle, it is better to adjust the way of thinking and choose the category that has strong complementarity with the existing goods.

Each region has its own overall commercial network layout.

Where to develop the service industry, where to develop the IT retail industry...

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment, and it is hard to please and can only choose to withdraw.

Passenger flow is the main factor that should be considered when choosing a clothing alliance.

But for clothing franchised stores, apart from considering the overall passenger flow, we should also analyze the effectiveness of passenger flow in depth.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

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If there is no repeat customer in a clothing store, it will be a problem for your clothing to purchase.

Secondly, when purchasing, only purchase the style that accords with the position of their shops. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, or not, it is not only your operating cost is high, can not earn money, and inventory risk is great.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market has been copied from each other, which is very common, because the manufacturer of this garment is the cheapest shipment, and other wholesalers may come from the clothing factory to wholesale again, or even after several rounds of pfer, the middle links are more, the price will rise steadily.

The price of clothing purchase often determines whether your storefront is competitive or not. Once the purchase is too small, the cost of single item can not be very low. This is the market rule.

Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have lower market purchase price, sometimes clothing only a few dollars, the impact on retail will be very large.

So finding products is very important, minimizing the intermediate links and reducing costs directly.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can directly find factory procurement, because the first trial sale, the purchase quantity is few, the factory will not give you the low big customer purchase price, then how to do? The best way is to unite a lot of clothing owners who have no conflict of interest with them to purchase together.

Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective.

Might as well use the electronic commerce on-line purchase.

You can refer to the purchase, the price will not be too high, a more distant than you.