Using Wechat Friends Circle To Do Regular Customer Marketing

After importing our old customers to WeChat platform, what we need to do is how to use WeChat to maintain the old customers and do the old customers marketing.

In fact, the biggest charm of WeChat lies not in the public number but in the circle of friends. I always feel that the circle of friends has great marketing potential.

Take a look, some successful WeChat marketing cases, Chai Zi selling crow, heavy rain selling wolfberry, insoles brother sales insoles or WeChat sales cosmetics case, are relying on friends circle to marketing success.

Of course, we must combine the public platform, but the development and maintenance of customer relationship in the circle of friends is the premise of buying and selling. Only in the circle of friends, people interact with each other, and people in the circle gradually become familiar with it. Then someone will buy your account. After all, WeChat marketing is acquaintance marketing, which is different from that of Taobao and Jingdong.

1., we use friends circle to release shop promotion information and new product recommendation.

It is best to publish information in the same time every day. It will not be messy, gradually let buyers get used to paying attention to your information at a certain time every day. Remember not to spamme information, and send out three or four articles per day, so as not to disturb people and get blackmail.

2., a good one.

It is inseparable from the casual interaction with friends in the circle every day, you can send some pictures of life or life sentiment and so on, and you can also send some knowledge about business products.

Remember to often give people comments and praise, oh, WeChat circle of friends is a social circle, constantly show themselves, in order to get other people's attention, be familiar with.

Because WeChat marketing is the marketing of acquaintances, so that people in the circle will know you well and identify you before they will recognize your product and buy your product.

3. in

I can share some soft or practical articles and comments, or leave some questions for my friends to answer.

Purpose.

4., we use our friends circle to do some prize winning activities, indirectly implying some product information, that is, achieving the purpose of interaction, and advertising the products.

Remember to give prizes to people who often participate. Oh, everyone likes small interests.

Because the public number can not take the initiative to add friends, so they can only increase their friends through the forum, micro-blog, blog, space and friends circle. This is not to say in detail, do the old customer marketing, of course, we must try to put the customer into the public number.

At present, there are two kinds of public numbers, which are subscription numbers and service numbers. They can open two numbers and combine them to promote operation.

The service number is issued every month. Every time, new product information and membership discount activities are sent out. The service number can apply for a custom menu. The subscription number is issued every day. Don't waste it. Every time you send out the contents, you need to be precise. You can set the layout, which includes product information, life perception and fact news. It's best to laugh at something, and make sure that you are interested in something else, so that you can be worth others' attention.