5 Shoes Listed Companies Listed In The Report: More Negative Growth

In the first half of 2018, the performance of listed footwear companies in China was generally poor. In the statistics of Daphne, AOKANG, AOKANG international, red dragonfly and 5 shoe brands on the market, there were many negative growth, and most of the stores were closed.

5 families

Listed companies are trying to save themselves by closing down inefficient stores, upgrading store decoration styles, and opening smart stores. However, judging from the first half performance report, the listed companies are still not able to stop the decline.

According to statistics, Daphne, AOKANG, AOKANG international, red dragonfly and 5 footwear listed companies on Saturday were about 7 billion 208 million in the first half of 2018, an increase of 5.74% over the same period last year, and net profits totaled about 770 million, up 236% from 229 million in the same period last year.

Of these, 3 were profitable and 2 were in deficit.

In addition, 5 brands do not have revenue and net profit double increase, and there are 2 enterprises with double revenues and net profits.

In the first half of the year, the overall market of shoes brand was cold.

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The listed shoe companies, such as 100 thousand degrees, red dragonflies and Saturday, are in a downturn.

Daphne's losses in the first half of the year increased sharply, and the share loss of shareholders increased from HK $209 million 500 thousand in the first half of 2017 to HK $492 million 600 thousand.

In the first half of, revenue fell 6.84%, net profit increased by 32.22%, net profit in the first half of slipped 4.05%, medium-term performance declined for 3 consecutive years, red dragonfly net profit was 160 million yuan, down 8.49% compared to the same period last year.

Shutting up shops and stopping losses urgently need to increase profit margins

In recent years, the footwear market has been saturated, coupled with the increase in the rents and labor costs of physical operations, which has brought greater pressure to the physical operation. Therefore, many enterprises have chosen to close stores and so on to reduce the cost.

According to the data released in the mid term earnings report, Daphne closed 450 stores in the first half of the year, and 91 self operated retail stores in the first half of the year. The number of brand chain stores on Saturday was 1491, which was 98 lower than that at the end of 2017.

For enterprises, controlling cost is very important and cost out of control will lead to "lose the game".

In product production and sales, every additional link is an increase in cost. We should reduce production and sales center links, realize the compression of production costs, and further enhance the profit margins.

On Saturday, he abandoned his shoe business to fight new markets, and BELLE's new brand of international investment.

Seeking brand image is only the beginning of pformation.

Although all of them are seeking breakthroughs and changes, AOKANG, Daphne, Daphne, red dragonfly, and shoes, which once won the high market share due to the sinking of public positioning and low line cities, are still unable to reverse the decline.

From the first half of the performance data, the road of pformation is still difficult.

The decline of shoe brand is related to factors such as slow product upgrading, aging of brand image and failure of channel pformation.

The rapid development of sports brands and private brands has made consumers choose more and more, resulting in the decline of traditional footwear sales and the development of the whole market.

In addition, independent designers are also moving towards the stage, communicating directly with consumers and customizing products, so that traditional brands lose their competitive edge.

AOKANG, Daphne, Daphne, red dragonfly, Saturday and other traditional shoe brands want to achieve higher market results. Transformation and diversification is one of the essential ways. Diversification of opportunities and risks for shoe companies.

In the complex shoe market, we should constantly integrate our own superior resources and core businesses by innovating products, reducing costs and repositioning, and mining new growth points and value points, so as to form new market competitiveness.

Adjusting the store system, upgrading the brand image, taking measures to shut down the store, attaching importance to the business and the younger generation, and accelerating the construction of shopping mall channels are all the ways for the domestic shoe brands to look for their own help.

"New retail" trend reversing the direction of pformation

As a matter of fact, the rise of new generation of consumers and the change of consumer preferences have led to drastic changes in the shoe situation in China, especially the trend of "new retail", which has changed the direction of pformation of traditional footwear enterprises.

For example, AOKANG and Saturday are keeping up with the trend to carry out a new round of intelligent upgrading.

In February of this year, AOKANG opened its wisdom store and CM2 experience Museum. The store introduced 5 major black technologies: cloud shelving, crowd intelligent recognition, 24 hour unsold, face recognition and C2M customization.

On Saturday, we launched the "Saturday Mode" mode, and carried out a new round of intelligent upgrading and upgrading on Saturday to the collection store, and opened up Tmall new retail intelligence store with ALI group.

In April of this year, the digital Tmall intelligent store opened in Shanghai, bringing a series of black technology experience such as "brush face" and buy shoes.

The pformed intelligent store has achieved a substantial increase in passenger flow and sales performance.

From the reports of 5 shoe listed companies, the red dragonfly and AOKANG company's measures to expand their stores have mentioned that "in the channel structure, we should actively promote the entry of shopping center channels and actively seek strategic cooperation with quality shopping centers".

While actively promoting the entry of shopping center channels, red dragonfly continues to promote the image upgrading of existing stores, and actively tries to develop a new shop style of shoes and lounge, launching a new store image, upgrading the category and style of young products and achieving a new breakthrough.

AOKANG will continue to accelerate the expansion of shops on the basis of steadily improving the efficiency of single stores, especially the development of shopping mall channels.

At the same time, the company and Alibaba, Jingdong on the "new retail" and "unbounded retail" projects to carry out strategic cooperation, the store to carry out empowerment and pformation.

Daphne's losses in the first half expanded to HK $493 million, a year-on-year reduction of 25.9%.

In the 6 months ended June 30, 2018, Daphne international turnover was HK $2 billion 259 million, down 17.33% from the same period last year, and the share loss of shareholders was HK $493 million, an increase of 135.19% over the previous year, with a basic loss of 29.9 Hong Kong cents per share and no dividend payment.

Daphne's losses in the first half of the year increased sharply, and the share loss of shareholders increased from HK $209 million 500 thousand in the first half of 2017 to HK $492 million 600 thousand.

This is mainly due to an annual reduction of 25.9% in sales outlets and a decline in sales of core brand businesses.

As of June 30, 2018, the core brand business of Daphne group had 3173 sales outlets, compared with 4292 in the same period last year, a decrease of 1119.

In the two quarter, it closed 294, including 287 Direct stores and 7 franchisees.

In the first half of this year, the group's core brand business closed down 416 sales outlets, including 394 direct outlets and 22 franchised stores. The number of sales points decreased by 11.6% compared with December 31, 2017.

As of June 30, 2018, there were 2909 core brand business outlets and 264 franchises, a total of 3173.

AOKANG's net profit fell 4.05% in the first half of the year, and its medium-term performance declined for 3 consecutive years.

In the first half of 2018, AOKANG's total revenue was 1 billion 573 million yuan, down 1.37% compared to the same period last year, and net profit attributable to 4.05% to 167 million 900 thousand yuan.

It is noteworthy that this is the 3 consecutive year of decline in AOKANG's medium-term performance.

In the first half of 2016, AOKANG's revenue reached 1 billion 602 million yuan, down 1.51% compared to the same period last year, attributable net profit fell 3.06% to 211 million 500 thousand yuan over the same period. In the first half of 2017, AOKANG's revenue fell 0.49% to 1 billion 594 million yuan, and net profit attributable to 17.25% to 175 million yuan.

As of June 30, 2018, AOKANG group had a total of 3101 sales outlets, compared with a 3086 net increase of 15 over the same period last year.

Direct stores opened 135 new businesses in the first half of this year, closing 100.

The company will continue to accelerate the expansion of shops on the basis of steadily improving the efficiency of single stores, especially promoting the development of shopping center channels.

At the same time, the company and Alibaba, Jingdong on the "new retail" and "unbounded retail" projects for strategic cooperation, the store to implement empowerment and pformation, further optimize the integration of online and offline channels, and enhance operational efficiency.

Red Dragonfly net profit 160 million yuan, down 8.49%

In the first half of 2018, the Red Dragonfly company achieved operating income of 1 billion 491 million yuan, an increase of 2.13% over the same period, and a net profit of 160 million yuan attributable to shareholders of listed companies, a decrease of 8.49% compared with the same period last year. The company's earnings per share were 0.38 yuan.

In terms of channel structure, we actively promote the entry of shopping center channels, actively seek strategic cooperation with quality shopping centers, and continue to promote the upgrading of existing stores to provide consumers with a better shopping experience.

Actively try the new shop in the shoes and parlor, and set up a shoe parlor project group. With the help of French design institutions, a new store image is introduced to upgrade the young product category and style in an all-round way to achieve a new breakthrough.

As of June 30, 2018, the Red Dragonfly had 4117 sales points, of which 5 were closed in the first half of the first half of the single store, 14 newly opened and 22 closed.

During the reporting period, the company took an active part in the innovative cooperation of new retail, carried out the comprehensive reconstruction of the human freight yard with big data, implemented the empowerment and pformation of the stores, deepenized the online and offline services and experience, realized the data, intelligence and Internet of the stores, and improved the efficiency of the camp.

On this basis, we should actively promote the operation of brand members in depth, mobilize the enthusiasm of the shopping guide members, and enhance the stickiness and experience of the members.

In the first half of the year, the net profit was reduced by 14 million 10 thousand yuan net, and 91 self operated retail stores were reduced.

In the 6 months ended June 30, 2018, the company gained 1 billion 450 million yuan, an increase of 2.4% compared with the same period last year. The company's owners accounted for 14 million 100 thousand yuan in losses, while the net profit of 39 million 55 thousand yuan in the same period last year, a decrease of 169% over the same period last year, and a loss of 0.0068 yuan per share.

According to the inspection, in recent years, the net profit began to decline year by year. In the middle of 2016, its net profit fell 19.8%, and in the middle of 2017, it dropped by 56.6%.

In the middle of this year, it turned to be a loss. The net profit loss of shareholders of the parent company was 14 million yuan, down 169% from the same period last year.

In terms of expansion, the company continued to expand shop cautiously.

It attaches great importance to the optimization of self retailing and three party retail stores.

The company will continue to adopt a prudent shop expansion strategy.

During the review period, the group reduced net sales of 91 self operated retail outlets and 30 third party retail outlets with poor performance.

In June 30, 2018, the group operated 1571 self operated retail stores and 302 third party retail outlets in China, and maintained strong influence in over 31 provinces, municipalities and autonomous regions.

Hamleys operates in 17 countries around the world, and has opened 12 new stores worldwide, including 2 self operated stores and 10 franchise stores during the review period.

In the same period, Hamleys also closed 7 stores, including 5 self operated stores and 2 franchise stores.

The closure of these shops is due to the expiration of the lease or loss of stores and no hope of turning losses into profits.

Revenue decline and net profit growth in the first half of

In the first half of, business income of 736 million decreased by 6.84% compared with the same period last year. The total profit was 34 million 250 thousand and 600, an increase of 9.96% over the previous year, and the net profit attributable to shareholders of listed companies was 29 million 502 thousand and 500, an increase of 32.22% over the previous year.

The decline in revenue in the first half of was mainly a result of its brand performance.

The main business of garment and footwear business is about 650 million, accounting for 88.43% of total revenue, down 11.65% from the same period.

Among them, the core brand Saturday "ST&SAT" revenue 311 million, down 13.09%, accounting for 42.22% of the company's total revenue; the rest of the company's own brands such as Sophia "SAFIYA", "Fei Bo Li" FONDBERYL "," Diffs "D:FUSE revenue also declined, the decline was 19.16%, 21.19%, 14.92%.

As of June 30, 2018, the number of brand chain stores was 1491 on Saturday, down 98 from the end of 2017.

Among them, 1158 self operated stores, compared with 2017 at the end of 2017, had 333 outlets, and 68 fewer than those at the end of 2017.

Nowadays, the shoe brands in China are facing a serious and urgent need for pformation. With the increase of the size of the shoe market, more entrepreneurs will enter the market.

They have the creativity and acuity of the traditional shoe brands, such as Daphne, BELLE, and, which will not change the operational logic of the past.

Under the tide of "new retail", footwear companies can only integrate traditional retail mode with network economy mode and rediscover new market and new value, so as to occupy a high position in pformation and upgrading.

The rise of domestic clothing brands and electricity providers may provide a reference for domestic shoe brands, and win young consumers through digitalization and upgrading of brand image.

The revival of sports shoes such as Lining and Anta also announces the pformation of shoe market, indicating that the core of shoe brand will return to the product itself.