Men's Clothing Enterprises Sharply Reduced Net Profit Expectations For The First Half Of 2014

According to the announcement, he is expected to net a loss of 10 million -2000 yuan in the first half, a profit of 53 million 261 thousand and 400 yuan over the same period last year, a drop of over 100%. However, in the first quarter report released in April 26th this year, Sino In the first half of the year, it was also optimistic that the net profit attributable to shareholders of listed companies could reach 10 million 652 thousand and 300 -2663.07 yuan.

By comparison, Busen The forecast of shares has been even more optimistic. In the first quarter report, it is estimated that the net profit in the 1-6 months of the year will be changed by -50%-0, and the profit interval will be 5 million 658 thousand and 200 -1131.63 yuan. The latest performance is straight down, with a projected loss of 35 million 80 thousand and 500 -3168.56 yuan, up 380%-410% from the same period last year.

Two other two Men's clothing enterprises Although net profit performance is still positive, it is also expected to have a big gap with the first quarter forecast. In a quarterly report, it is expected that net profit may rise to 0-30% year-on-year. Recently, the announcement has changed to net profit, which has dropped by 0-20% compared with the same period last year. The net profit of card slave road is expected to expand from 10%-30% before the same period last year to 60%-80%.

Behind the roller coaster, which is expected to perform collective performance, there is a consensus in the explanation: the market has not yet recovered. "During the reporting period, affected by the weak external economic situation and the continuing downturn in the domestic apparel terminal retail market, especially in the 5-6 month, the retail sales situation continued to be lower than expected. The company's brand retail business has stepped up marketing investment and strengthened special sales processing, resulting in an increase in costs and a decline in gross margins." The bird said in its announcement.

Moreover, inventory is still a drag on net profit performance. Hinur explained why the net profit margin was widening. To help the franchisee ease the inventory pressure and rearrange the channel products, the sales volume of the franchised stores decreased. During the same period, sales promotion and labor costs rose and other factors led to a decline in gross margin. In addition, in the face of the impact of e-commerce and international high-end brands, companies are seeking transformation in stores and positioning, but at the same time, they also push up the related costs. "The company's new marketing network terminal cultivation period is extended, resulting in the company's direct sales revenue is not up to expectations." Hinur said.

According to the analysis of the trade, compared with the women's fashion that the style is updated rapidly, men's wear is relatively simple in design, and the difference between brands is smaller. Up to now, there is no obvious advantage of the leading enterprises. This homogenization has also intensified the competition among enterprises, which has hurt the profits of enterprises.