Promotion Of Traditional Department Stores Should Be Combined With Boxing.

"Since May, I have participated in a lot of promotional activities. During the season, summer clothes and seasonal spring clothes were bought a lot. Recently, I really feel that there is nothing to buy. But businesses sell text messages one after another, and the intensity of sales promotion is almost the same. It's not very attractive. " Ms. Guo's views are very representative.

Reporters visited these department stores also found that although the popularity of shopping malls during the promotion period is indeed relatively prosperous, but compared to the previous years, members of the date crowded, queuing to pay the situation has been very different.

about Department store The summer vacation is a low season for department stores. At this time, new products are not on the market soon, and the goods have not yet arrived. Consumers are always cautious and wait-and-see. Therefore, department stores need to use big incentives to break people's wait-and-see.

However, with the maturity of people's consumption concept, department stores are using the single discount method again and again for three times, which stimulates people's desire for consumption less and less.

In contrast, the format is complete. Shopping Mall Summer activities are constantly innovated and gimmick. 3D exhibition, children's talent competition, photo contest and so on, people are dazzled.

A shopping center planner told reporters that even if he did not do any activities during the summer vacation, he would have enough popularity. Many people would like to go shopping in the mall. Summer vacation has become the most important consumption season for shopping malls.

In the era of shopping in pursuit of experience, department stores want to retain their own. Consumer group Instead of holding a single discount sale, we should try to think more about it and take the form of combined boxing to attract consumption. Reporters saw in some shopping malls, the members of the mall hired a professional performance team to perform live music performances.

Meanwhile, ice cream counters are specially designed for consumers to enjoy ice cream. These small thermal activities have indeed made some achievements, attracting many consumers, especially children, which should be regarded as a useful attempt of traditional department stores in the innovation of shopping environment.