The Korean Sports Brand Holds The Sports Competition Publicity Products

< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201406/24/20140624034151_sj.JPG "/" < < >.

In order to promote sales and raise brand awareness among consumers, sportswear brands have organized various sports competitions to attract consumers' attention. < p >

Sports brands such as a href= "http://? Www.sjfzxm.com/news/index_f.asp", Nike, /a, Adidas, Puma and New Balance hold sports meet every year.

< /p >

< p > besides, Japanese sportswear enterprises, sports equipment companies and cosmetics companies have also set up sports training schools to create brand image and publicity products.

< /p >

< p > according to reports, since 2002, the German sports brand Adidas has held a sports meeting called "Hangang marathon" every year. This year Adidas added another marathon race.

The event was called "miRun", which was held in Busan.

< /p >

< p > Nike held a marathon race called "we run up" in 2008, and recently added another event in the "a href=" http:// "www.sjfzxm.com/news/index_p.asp" > South Korea < /a > Jiangnan.

< /p >

P, another German sports brand, Puma was unwilling to start. Last year, it started running "Puma night run" competition last year, and New Balance competition was more innovative. When the runners were running, they were hit by colorful coloured powder, so the event was called "The Color Run".

< /p >

"P," a manager of a Reebok Co market said: "hosting sporting events provides a good opportunity for consumer company to increase market impact.

At the same time, by attracting consumers to participate in sports competitions, they can have a deeper understanding of the host brand, and then stimulate the brand loyalty of consumers.

< /p >

< p > Reebok started a physical training program in 2012 and held an obstacle race in November of that year.

This year, Reebok plans to add yoga and other events to its content.

< /p >

< p > last year, a href= "http:// www.sjfzxm.com/news/index_f.asp" > Adidas < /a > also launched a rock climbing competition, while Nike specially organized a race for female consumers to run in Seoul. At the same time, it provided training for competitors and taught them to run scientifically.

< /p >

"More and more people are involved in these sports activities," P said. "Some people have been competing for years in the past few years," said the manager of the Reebok Co.

However, many contestants hope that the organizers will organize more kinds of sports as a part of their leisure activities.

Nowadays, young people are becoming more and more aware of their physical activities. In the future, more and more companies will launch different kinds of sports events.

< /p >

"P" is unique. Japanese companies have run schools to promote their brands.

Last year, Asics Corp, the sportswear manufacturer in Japan, started running training schools with joint motion instrument manufacturers and cosmetics manufacturers.

< /p >

< p > it can be said that the intention of drunken men is not in liquor. The final purpose of these three companies in sports training schools is product publicity.

Perhaps this ingenious way of publicity can get unexpected results.

< /p >

< p > during the running, Shiseido's cosmetics experts advise runners to tell them that they can use sunscreen and soap to prevent strong sunlight.

A professional said, "using some sunscreen before running can refresh your mind and make people enjoy the running process more."

< /p >

Asics Corp, the sportswear company of P, provides sportswear for runners. The manufacturer of Tanita Corp provides calorie burner, while cosmetics company Shiseido provides sunscreen.

From these organized runners, these three companies can not get too many benefits, but the publicity effect of organizing running events is very large. It makes consumers know more about the sportswear brand, and knows the function of sports apparatus and cosmetics, which is of great benefit to the establishment of product image.

< /p >

< p > compared with the bombardment of advertising in the media, this may be a better way of product publicity.

< /p >