Three Fires: Eternal Memory Of Wenzhou

In 1987, thousands of pairs of Wenzhou leather shoes were burned in Hangzhou's Wulin gate.

In August 8th of 1987, this is a good day for Wenzhou people who believe in digital auspiciousness.

But on this day, Hangzhou, the capital city, has branded Wenzhou shoes and Wenzhou's reputation on a disgrace column.

In the Wulin Square in the center of Hangzhou, more than 5000 pairs of inferior leather shoes produced in Wenzhou are swallowed up by a fierce fire.

When the Hangzhou people applauded, the Wenzhou people bowed their heads.

This incident of burning shoes has made a memorable lesson for the naive Wenzhou shoe making enterprises that have just stepped into the market economy orbit. At the same time, it also brings great harm and blow to Wenzhou shoes.

But the people in Wenzhou were not burned down, and the shoemaking enterprises in Wenzhou did not turn into ashes in the fire.

Of course, they have no reason to blame others, but to bear the consequences for their actions, and then plan the rebirth of Nirvana, and start a longer start business.

This is a warning at the cost of a huge cost. In the early days of Wenzhou, the people of the mainland paid an expensive tuition for their behavior.

The first fire: the warning of shame. Wenzhou people have made shoes in 2000. As a traditional industry, they have an irreplaceable industrial chain advantage.

Since the reform and opening up, Wenzhou people have picked up their ancestral industries.

In the 80s of last century, Wenzhou shoes became the pronoun of Wenzhou people and Wenzhou economy.

Before the incident of burning shoes in Wulin gate, Wenzhou shoe enterprises have developed to more than 6000.

Zheng Xiukang, chairman of Kangnai group, recalled: "a pair of scissors, a hammer and a coal ball stove can make leather shoes."

Such a simple process has made Wenzhou's large and small leather shoes factories and small factories in the streets and lanes.

The already ubiquitous Wenzhou supply and marketing force has shipped Wenzhou shoes to all cities.

The fashionable shoes of Wenzhou are quickly favored by consumers, so Wenzhou shoes are popular.

At this time, some enterprises with backward technology and low technology level tried to get rich overnight in the evil ways and fake and shoddy Wenzhou shoes, so they entered the market in large numbers.

In that year, the relevant departments in Hangzhou inspected the quality of shoes on the market, and found that the bottom plates of 18 kinds of shoes were made of paper shells, of which 16 shoes were produced by Wenzhou.

Wenzhou shoes' "gold and jade, which is in a mess", makes the initial price advantage quickly concealed by fake and inferior products. People consciously or unconsciously call the short life shoes "shoes for the week" and "morning and evening shoes".

Wenzhou, also known as "counterfeiting" and called the name of the domestic.

The unbearable tolerance of the Hangzhou people represents the general resentment of the consumer groups. This fire can only be described with "great hearts".

The fire of the Wulin gate has triggered a nationwide chain reaction of "burning Wenzhou shoes", and many groups have been imitated and even become synonymous with dishonesty.

People refuse Wenzhou shoes or even take Wenzhou goods.

After the fire, the shoe industry in Wenzhou was in a state of confusion.

Some shoe factory bosses came to the experience of "better to steal names than to deceive the world". The original witnesses recalled the history that the shoe factories in Wenzhou were incognito, and no longer dare to play the words "made in Wenzhou". Instead, they launched a "joint venture" with many small shoe factories or township shoe factories in Shanghai, Guangzhou and Shenzhen, and spent money on hiring factory names and brands.

But this kind of false joint venture can not really solve the "survival" of Wenzhou shoes. On the one hand, it is a severe blow by the relevant departments.

After all these trials and trials, people of insight have realized that Wenzhou shoes should go out and restore confidence and create their own brands so that everything can start from scratch.

Second fire: the testimony of resuscitation: just when some Wenzhou shoe factories were trying to make a false joint venture, a group of more daring and knowledgeable bosses were working hard, determined to grasp the quality, create a brand with one hand, and create a reputation of "Wenzhou made".

Reviewing the memorabilia of shoe industry in Wenzhou, there are several events that can not be forgotten: in June 1988, after the burning of Wenzhou shoes by Wulin gate, the first industry association of China's leather shoes industry, Wenzhou Lucheng Footwear Association, was founded.

At the licensing ceremony, the Association Co sponsored more than 370 shoe factory directors: "all my footwear colleagues should take the reputation of shoe city as the emphasis, pay attention to the quality of leather shoes, and do not earn money for disloyalty."

In 1989, the Lucheng district set up a leading group on the quality of shoes, and began to clean up the footwear industry.

In these events, there are also a group of manufacturers of Wenzhou shoes who are trying to eliminate the psychological shadow left by Wenzhou shoes.

1989年初，奥康集团的王振滔在武汉租用国营商场柜台，卖自己公司生产的皮鞋，开创中国“引厂进店”销售新模式；　　1990年，郑秀康用120万元买了温州制鞋史上的第一条绷帮流水线，为温州机械化制鞋开了先河；　　1991年，温州市委、市政府提出“质量立市”的发展战略；　　1993年，温州市委、市政府提出“二次创业”，并制定了具体的实施方案即“358质量工程”：从1993年开始，用3年时间，使温州主要产品质量达到省内先进水平；用5年时间，达到国内先进水平；用8年时间，达到或接近国际水平；　　1994年，温州市颁布《温州质量立市实施办法》，这是我国第一部质量立市的地方性法规，可以说是温州最早的个人社会信用档案；　　1999年12月15日，奥康集团总裁王振滔在杭州点燃一把火，烧毁了2000多双假冒温州名牌的伪劣皮鞋，这把火也被叫做“雪耻之

Fire.

From 1987 to 1999, 12 years of reincarnation, Wenzhou people finally came to the shoe industry and the commanding heights of many brands. It was no coincidence that the blaze at the beginning of the blaze and then to the flames of shame. This is the result of encouragement, the result of self-confidence, and the result of the spirit of Wenzhou people.

Third fire: the beginning of the journey. In August 8, 2007, 20 years after the first fire, the people of Wenzhou rekindled a fire at the Wulin gate in Hangzhou. The fire was called "the fire of honesty". Unlike the first two fires, it was no longer "burning" but rekindled consciously.

This fire is also divorced from the theme of "leather shoes". It is an all-round display of Wenzhou's achievements from primitive accumulation, "two pioneering" to "third leaps".

Three times, Cheng Weisong, who once witnessed the fire and fire inspection team of Hangzhou City, said that the three fires let him see the quality of Wenzhou's products cross over again and again. "I am happy for Wenzhou!"

"Wenzhou people should thank the fire 20 years ago. It not only woke up the quality consciousness of Wenzhou footwear industry, but also burned Wenzhou's credit consciousness."

Wang Zhentao said, it is also the fire that forced the people of Wenzhou to a "dead end", "to die and to be born, not only for Wenzhou shoes."

The fact is also true that after the shoe industry almost suffered from the disaster, the re emergence has given other industries benchmarks.

The other manufacturing industries in Wenzhou have been able to bypass this hurdle and have injected quality awareness into the early days of enterprises.

If the shoe industry is the pioneer of Wenzhou products entering the market, then many other industrial clusters will support the brilliance of Wenzhou's manufacturing industry.

After the fire, we paid more attention to quality and credit and made Wenzhou enterprises taste more sweetness.

In December of 1999, the three Wenzhou enterprises of CHINT, Delhi and Kangnai were also on the top of the "Brand Summit" for the first time and won the laurel of China's well-known trademark.

In the next 5 years, Dongyi, good bird, Zhuang Ji, jarda, red dragonfly, French school, Tian Zheng, and Tai Tai won the crown one after another.

In September 2002, China first selected "China's famous brand products" for the first time. 7 enterprises in Wenzhou took 11 "China famous brands" in one fell swoop.

Since then, 11 products of 7 enterprises have been awarded the title of famous brand products in China in September 2003, and 10 products have won the title of famous brand products in China from September 2004 to September 2005.

Today, the 27 "state" brand characteristic industrial bases, including "China Shoes Capital", "China Electric Capital" and "China automobile and motorcycle capital", are listed. "The national footwear product quality supervision and inspection center" is located in Wenzhou.

The "Wenzhou made" regional brand is starting.

By the end of last year, Wenzhou had 32 Chinese famous brands and 58 well-known trademarks in China.

Of these Chinese famous brands and well-known trademarks, the footwear industry accounts for a small share of the manufacturing industry. On the premise of guaranteeing quality, the manufacturing industry is supporting the future of Wenzhou's industry.

Lu Jian, who wrote more than 20 years ago, has made Wenzhou people learn a lot and accumulate a lot of things.

Although the scars will be left behind after the fire, these scars are a valuable asset for Wenzhou and a node memory in the development process.

Many facts have proved that when the fire blazed up, it was the moment when Wenzhou was reborn.

Now, let us make a necessary review. In fact, we should see that the deeper meaning of the fire is not only to revive an industry, but also to awaken a region.

This fire will shine on the way of Wenzhou, and the people of Wenzhou will be remembered in this flame.