Fortune Story Of Huang Shali, Chairman Of Huaqi

In the upcoming high-end professional exhibition Intertextile of the fabric industry, Huaqi environmental protection printing Co., Ltd. will hold a conference called flower garden.

As an experienced brand with dynamic fashion in fabric industry, Huaqi company will also become the highlight of this exhibition.

Speaking of the upcoming conference, Huang Shali, chairman of Huaqi, appeared very calm.

This new form that enables exhibitors and spectators to display and understand products and brands in many dimensions has become a "tradition" for Huaqi, a fabric manufacturer.

Although he is a professional born in international trade, Huang Shali, with his love for printed fabrics, creates a new road of business with a brand new perspective, and adds vogue to Huaqi.

Under the influence of family business,

Naturally, we have great enthusiasm for textile fabrics and garments. Studying international trade specialty is also to become an excellent business manager with foreign trade experience.

However, she, who is born with good aesthetic qualities, has not restricted her vision.

She often works with designers to discuss new styles.

"As a boss, we must have design aesthetics.

I insist on making designs so that I can keep my eyes on fashion.

Huang Shali told reporters that if you want to design good products, the first thing you need to pay attention to is the market.

Therefore, one of her most important lessons is to absorb all kinds of information.

In addition to market dynamics, she will browse the major fashion information websites to get the latest trends in the world.

"I have developed a habit in my life, and I can see that beautiful things will be photographed with my cell phone.

Because these beautiful things may be the inspiration for our printed fabric design. "

It is not only because of Sally's love and pursuit of fashion, she said, that it can make the cold pfer printing technology proud of Huaqi proud to fully display the level and not waste technology.

"Advanced technology can provide technical support for the realization of a good design.

Huaji's cold pfer printing technology has broken through the traditional process limitation of printing and dyeing. It can not only print more delicate and vivid patterns, brighter colors, brighter colors, but also reduce pollution to the greatest extent.

Compared with the digital printed fabrics that the international brand likes to use, it has the advantages of lower cost and greater capacity. It provides the best choice for many fast fashion brand products that need to reduce costs.

Huang Shali believed that

The designer's thinking is very hopping. The fabric produced by ordinary printing and dyeing enterprises can not satisfy the things they want to express in their design, which will destroy the aesthetic feeling of the original design in disguise.

"Cold pfer technology has a wide range of applications. It can not only be used for making T-shirts, trousers and coats, but also for almost all kinds of fabrics such as swimsuits and down garments."

For example, she said, the first domestic environmentally friendly printed cowboy product produced by cold pfer printing technology has been well received by consumers since it was put into the market.

They also signed strategic cooperation agreements with world famous textile material marketing giants and domestic and foreign first-line brand businesses.

In this way, all jeans do not need to be washed by water, which reduces pollution to the environment and can perfectly achieve the innovative design of jeans.

Last year, Hua Qi introduced the cold pfer printing base and settled in Shishi, and established the first national energy saving and environmental protection cold pfer printing demonstration base.

Huang Shali hopes to lead the development of China's printing and dyeing industry through new base construction.

However, she said that in terms of design, the current domestic level still stays in the stage of learning to interpret the international market, and is more of a pursuit.

"But what we can expect is that many excellent fashion designers are springing up in China. They will surely lead the fashion trend in the future.

As a fabric enterprise, what we need to do is grasp the pulse of the times, carefully observe the market environment, seize the psychology of consumers, so as to gradually grow to be the leader.

Dancing printed fabrics

"With the deepening of the cold pfer printing technology in China, we hope to strengthen the brand influence of Huaqi fabrics through the brand new vision system planning.

In addition, with the growing recognition of fashion and environmental concepts among young consumer groups, the corresponding environmental brand and products need to be promoted by professional brand marketing methods in the future operation. This is also an important reason why we choose to cooperate with China Fashion alliance in fashion promotion.

Huang Shali said about the upcoming October conference.

This is the third year that Huaqi has worked with the fashion alliance of China, and she hopes to keep this cooperation going on.

In continuous research, Huang Shali found that the original static publishing has the defects of inadequate effect on fabric products and invisible effect of garment effect, while dynamic fashion publishing will give more abundant and rich interpretation of the trend of the season. Raw materials, colors, surface materials and styles and styles of garments can give exhibitors and spectators more design inspiration and development ideas.

On the other hand, young designers are on the rise in China's fashion industry.

On the one hand, the development of young designer brand embodies the demand change of the new generation consumers, on the other hand, it embodies the gradual maturity of China's fashion force and the gradual improvement of the fashion system.

Huang Shali believes that with the help of the designer resource platform of China Fashion alliance, Huaqi can cooperate with many excellent designers, and will be able to pform the fashion of cold pfer printing through their influence and market share in the industry.

Huang Shali decided to display the fabric in the way of ready-made clothes, so that the professional audience can more directly understand the product performance and the finished product effect, so that professional buyers can have a better idea when choosing fabrics.

"We also cancelled the previous concept shows, focusing on the display of new products in the new season.

The whole press conference may look more like an order meeting. "

The fashion elements and creative ideas that keep pace with the times have gradually infiltrated into the various aspects of the textile and garment industry from the consumer end and the brand end, and the three-dimensional structure jointly constructed by the manufacturing brand, terminal brand and the industry public brand is also the future direction of the brand structure of China's fashion industry.

At the upcoming conference of Hua Qi, we expect those printed fabrics that have been endowed with vitality with the brilliant imagination of designers, unlimited imagination and stage models, and will be more fashionable.