Senior Businessman Zhang Tai's Wealth Story

　　 Joking

　　 At the age of 16, a shop is open. Boss And serve as customer service.

In 2005, Zhang Tai was 16 years old and he was a student. He registered his first online store on the Internet. "At the beginning, you didn't understand it, it was just a joke."

Because his family is doing wholesale leather shoes business in Zhengzhou, Zhang Tai uses his own resources to solve the problem of supply.

"At that time, the main sale of domestic second tier brands and other three line brand shoes, the beginning of the profit margin is still very large. At that time, online stores were also chaotic and irregular. I was both a boss and customer service. This situation lasted until 2008, when the online store business was very hot, the manufacturers refused to sell it. Because the difference between online shop and entity store is too big, the manufacturers receive complaints from the entity store, and Zhang Tai is facing the first transformation.

"Parents are mainly engaged in business. Leather shoes and leather goods In terms of acquaintance, I know the owner of leather goods. In this way, Zhang Tai began selling men's leather goods online, the same business model as before.

Zhang Tai said, "it's hard to sell a product at the beginning. At that time, the package of 100 yuan was finally cut to 50 yuan, and the profit of 10 yuan was sold."

As the online store was gradually on the track, when Zhang was too busy to open up, he found three or four "customer service". "The customer service just started was a classmate. I gave them a commission. At that time, promotion and warehouse delivery were all done by customer service, and everything was done. Now more and more standardized, more detailed.

　　 Transformation and transformation

Specializing in men's accessories, market segmentation to find profits

Zhang Tai is very lucky. He entered the Taobao mall with her friend Cai Wenjie from an individual. "At that time, entering Taobao mall was 10 thousand yuan" handling fee "and earned 10 times a year.

But Zhang Tai is also unfortunate. "The website is constantly cracking down on counterfeit goods. Although we have very few imitation goods here, only one will be punished."

In 2010, Zhang too did not choose to wait. "You want to be your own brand in the shop. At that time, it was also very tangled. Although it was a lot easier to do other people's brands, they still had to sign contracts, and the development of the goods did not matter.

　　 Zhang Tai He went down to Guangzhou and visited the market. By visiting businessmen and summarizing his previous experience, he chose a niche route, specializing in men's accessories.

"I still do leather goods, but I don't run leather bags, because competition is not a big brand. We made a very small category, men's accessories, such as wallets, belts, business card clips and so on."

After that, Zhang Tai said he could do it. First, he registered the company and then registered in the mall. "It will take three months to complete the examination and approval.

During the three months of examination and approval, brand logo, product design, picture making, finishing and decorating shops are made. "About the company's business aspects, we need to write a good plan ahead of time."

After three months of approval, the website will start operation immediately. "Ruiya" leather brand was born.

　　 experience

1. open shop

Sales conversion rate is very important.

Zhang Tai, an entrepreneur of the first online shop, said that what they most want to do is to sell products, that is, converting online store traffic into real purchasing power.

"Now I sell for the sake of brand, not for sale. Like LV, is it a bag or a brand? Most people just buy the brand. I made a brand and wanted to cultivate a brand. It's impossible to say that I was cut to profit and only had 10 yuan to sell. Now I want to take more initiative. Zhang Tai stressed.

He believes that the more difficult it is for e-commerce, the more you want to develop, the market share, or the money you need to make. In order to make money, we can invest less and advertise less, and the profits will be very high. And more network operators are doing for a long time, looking at the market share.

2. about customer service

Process and standardization are fundamental.

Now the customer service career has gradually been on the right track. Zhang Taiyou employs more than 30 people, including 10 customer service. "A pre-sale with a post-sale, more refined than before, the most important process and standardization. Online store to late operation, rely on promotion and repeat customers, traditional chat customer service meaning is not big. Zhang Tai said many companies use specially designed quick response phrases to respond to customer inquiries.

For customer service performance appraisal, from the beginning to rely solely on the Commission to increase sales volume, change to now mainly based on training. "We used to be a base salary + royalty plus bonus. Now we add a comprehensive evaluation. The proportion of the Commission is very small."

In the early days of the shop, when customers looked for customer service, customer service was more about replying the boss's experience, but the customer service was talented, and he had to be virtuous and dependable.