Shishi: The Boss'S Thinking Decides The Future Of Shoes And Clothing Brand.
stone lion
The pformation of footwear industry from "big" to "strong" has been going on for 10 years. However, observing the whole shoe and clothing industry, a large number of enterprises are still "big" instead of "strong", facing serious bottleneck problems.
In view of this phenomenon, the author believes that the shoe and garment industry is not lack of technology, but a way of thinking to shape corporate brand. For example, machines, raw materials and even the entire production line can be bought through money, but the brand thinking of enterprises is not simple and simple.
imitate
Or you can knock it out with money.
According to the introduction of some business owners, the competition among enterprises in the shoe and clothing market has risen to the competition among brands.
If the enterprise wants to develop in the long run and become bigger and stronger, the boss's brand thinking is the key.
In fact, this is like the embodiment of enterprise development after the first idea, that is, to enhance the competitive strength of brand differentiation with unique enterprise values.
At the same time, because of the improvement of technology and knowledge, the value ratio of brand culture will be higher and higher, which will lead to the cultural value of an enterprise brand more than its physical value.
Therefore, business owners must improve their thinking ability.
brand
The core competitiveness, and from the cultural sense, national feeling, historical sense, fashion sense and other aspects to create brand value, and truly establish the brand's cultural self-confidence, can win more consumers' favor and trust, in order to get more commercial value and social value.
In my opinion, the thinking concept of business owners is the soul of enterprise brand. Only by shaping the perfect brand thinking can we fundamentally solve the problems faced by enterprises.
Transformation and upgrading
The dilemma.
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