Top Ten Luxury Goods LV In 2010

In 2010, extravagant The brand of the product is muddled. Popular fashion brands felt the impact of the global recession as early as 2007. Luxury brands were affected more late than popular brands, but the impact was far more profound.

This is why this year's MillwardBrownOptimor released the world's ten largest luxury goods list in the year 2010, which is different from the past. Like Burberry and Prada, this year's list is not listed. The reason why this ranking is more important is the overall strength of all aspects of the brand, from the history of the brand, culture to brand positioning, modern electronic marketing and so on.

According to the "2010 China luxury report" data, the demand of Chinese consumers for luxury goods is rising rapidly, and the goods consumed also extend from jewellery watches to aircraft yachts. In 2010, the top fashion products occupied the absolute advantage in the luxury brand ranking of consumers, and LouisVuitton, Chanel and Gucci ranked the top three. This has also promoted the increasingly fierce competition in China's luxury goods market, and more and more international brands have entered China. However, those traditional brands with abundant product lines, deep ploughing the Chinese market and great investment are still strong and their leading position is solid.

List of the ten luxury items in 2010:

1. LV (LouisVuitton)

Last year's ranking: 1

Overall brand value increased by 2% to $19 billion 780 million.

Reasons for LV's target It's a tourist consumer, paying attention to brand culture and focusing on core consumers.

Brand background: Louis Weedon is one of the most outstanding leather design masters in French history. In 1854, he opened his first leather case shop in Paris. A century later, LV became one of the top brands in leather and leather goods, and became a symbol of the upper class. Today, the brand of LV is not only limited to the design and sale of high-grade leather goods and bags, but has become a huge tidal current index in the fields of fashion, ornaments, leather shoes, bags, jewelry, watches, media and famous wines.

2. Hermes (Herm s)

Last year's ranking: 2

Overall brand value increased by 8% to $8 billion 460 million.

The reason for the announcement is that most of the shares of Hermes are held by family members (73.4% for family stock and 26.6% for public circulation). The company was brave enough to try. At the end of 2009, it bought the new brand ShangXia of China, which mainly attacked the Chinese market. At the same time, the company pays close attention to brand cultural heritage and is good at using traditional essence.

Brand background: Hermes, a French fashion brand, was famous for making advanced harness in Paris, France, and later launched bags, garments, scarves, perfumes, enamels, accessories and household articles to make the brand more comprehensive.

3. Gucci (Gucci)

Last year's ranking: 3

Overall brand value increased by 2% to $7 billion 590 million.

Reasons for the announcement: Recently, the world famous art auction house Christie 's joined hands with Gucci to collect Gucci antique bags from all over the world for exhibitions and recycling auctions. This is the first time Gucci has worked with auction houses to convene antique Gucci bags. Gucci is owned by PPR and has strict control over the agent market.

Brand background: Gucci is the largest fashion group in Italy. Products include fashion, leather goods, leather shoes, watches, neckties, scarves, perfume, household products and pet products. Gucci fashion has always been famous for its high quality, luxury and sexuality. It has become the consumer favorite of the upper class by "brand of identity and wealth", and has been favored by business people.

4. Chanel (Chanel)

Last year's ranking: 4

Overall brand value: reduced by 11% to $5 billion 550 million.

Reason: Chanel's brand value decline is a sign of the times. During the recession, consumers turned to more practical products. Although Chanel's classic handbags, cosmetics and perfume attract many people's attention, there are few customers who actually buy clothes. Professionals believe that consumers want to find something new in 2010, and KarlLagerfeld can always bring this feeling to you on the T stage. So it is predicted that the trend of Chanel will rise in the next few years.

Brand background: Chanel was founded in Paris, France in 1913, with a wide range of products, including clothing, jewelry, accessories, cosmetics and perfume. Every product is famous, especially perfume and fashion. Chanel fashion always has elegant, concise and exquisite style.