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Shoes And Clothing Enterprises In Wenzhou Want To Buy Italy Shoes And Clothing Brand.

2010/12/21 14:43:00 70

Two private enterprises in Guangdong and Zhejiang,

recently

Bid 200 million euros to buy French fashion brand Pierre Cardan.

This is only the first step for Wenzhou businessmen to acquire international brands.

It is reported that Wenzhou's private capital will buy more international brands.

According to Wen Wei Po, Hongkong

report

Xie Rongfang, vice-chairman and Secretary General of Wenzhou shoe leather industry association, said in an interview with "daily economic news", "I am now in Italy, studying the famous brand of Italy together with the heads of 12 Wenzhou shoes and clothing enterprises."

It has been revealed that the 12 inspection teams of Wenzhou enterprises started at the end of June, went to Marche, Italy, and approached 50 brands of Italy shoes and clothing on acquisition, cooperation and other matters.

According to Xie Rongfang, in July, these Italy

brand

You will also be invited to visit China and there will be a partnership.

In addition to Italy, Wenzhou enterprises will again organize a group visit to Europe in September.

Multi party information shows that Italy has launched 50 brands with high reputation in the world, Italy shoes and clothing brands, and has indicated that it will cooperate with Chinese enterprises at all levels in brand sales, OEM production and design.

The connection between Wenzhou people and international brands can be traced back to the end of the century. Only in Wenzhou, Yongjia, Qiaotou town, there were more than 3000 people engaging in international brand agents in Guangzhou.

But now, "agency fees are increasing, but sales are getting less and less." agents in Wenzhou are beginning to set up special teams to search for potential brands around the world.