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Luxury Goods To Shanghai High Quality Shops (2)

2010/7/23 10:10:00 31

Luxury Goods

These high quality shops are luxury goods.

brand

The object of competition.


The luxury brands in Huaihai middle road have been settled. In the two quarter, LV and Zegna respectively rent 2500 square meters of shops in the Li Bao square. The other side of the Hongkong Plaza also attracts many brands, such as Tiffany and Cartier.


Top luxury goods have been rushing to Shanghai, benefiting from these high quality shops in Shanghai. Rents continue to rise.

Jones Lang LaSalle latest data show that in the two quarter, the Shanghai high quality shops vacancy rate further reduced to 0.8%, the high quality shops rent continued to rise, the first floor average rent has reached 49.5 yuan / square meter / day.


In the two quarter of this year, the rents of Lujiazui, Nanjing East Road, Huaihai Middle Road, Nanjing West Road and Xujiahui five big business circles rose, Shaun Brodie, director of East Research Department of Dade Liang Hua Hua, said.

Among them, the rent of high-end shops in Lujiazui is 38.1 yuan / square meter / day, the average rent is 7.44% higher than the average rent, and the rent of the Huaihailu Road commercial circle after the brand adjustment is 43.9 yuan / square meter / day, up 3.05%.

Nanjing East Road business circle rents the highest, reaching 53.2 yuan / square meter / day.


High end


along with

Luxury goods

Landing in succession, the development of high-end shops in Shanghai will also become increasingly evident.


It is estimated that six commercial projects will be listed in the three quarter, including the Henderson Business Plaza and Ya Le Le International Plaza with Nanjing East Road business district in the center of the city.

These two projects will bring about 67011 square meters of new shops supply.

It is reported that two projects are now also well-known international luxury brands to negotiate.


Weng Lin, managing director of the high east international and southwest region, pointed out that World Expo has postponed the opening of some commercial projects, but we expect that more than 200 thousand square meters of retail commercial property will enter the market in the second half of the year.


"The supply of the core business circle is still limited in the future, and there will be no new supply to enter the market until the end of this year, but the upgrading of some business circles will attract many famous brands to pour in, thus making the existing supply more popular."


Olin emphasized, "

Core business circle

Because of the upgrading and upgrading of some areas, the rent will also rise further.

The overall market rent rose by about 5%, of which the core business circle increased by more than 10%.


The latest report on the globalization process of retailing by CB Richard Ellis pointed out that China has three largest cities among the ten largest retail cities, of which Shanghai ranks eighth.

The reason for the selection is largely due to their attractiveness to the luxury goods, clothing and footwear industries.


The report also points out that Hongkong maintains the positioning of the world's largest luxury and business fashion retail market.

Shanghai is the sixth largest luxury and business fashion retailing city in the world.


Dai Weisi, a senior director of customer development in Asia, said: "China's population size and growing prosperity can not be ignored. Compared with the western market which is still rich but stagnant, the growth and performance of the international brands that have been stationed in China have attracted other retailers that are currently only a small number of shops in China or have not entered the Chinese market."


Ma Xueming, senior director of China Research Division of the world bank, pointed out that the increasing confidence of international brands in China's retail market is not only reflected in the large number of retailers entering the Chinese market for the first time, but also the number of outlets opened by retailers that have entered the Chinese market. This confidence is also reflected in the fact that more and more retailers are committed to setting up large-scale demonstration stores in China in two aspects.

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