Clothing For Middle-Aged And Elderly: Endless

Today, China has entered an aging society, and the demand of China's middle-aged and elderly clothing market will be worth the attention of the industry.

In May 18th, the reporter walked into the clothing city of Taiyuan, Shanxi province to investigate the clothing in the next year.

From the perspective of agents, we understand the clothing of middle-aged and elderly in the hearts of manufacturers.

Reporters in Taiyuan boutique clothing a layer of a circle, the results can not see a few main industries to do the general agent of clothing for the elderly.

In front of a shop called "old city men's clothing Shanxi general agent", reporters stopped and watched for a long time.

It turned out that although the shop marked "old town", most of the clothes were young people's clothing, and middle-aged and old clothes were only one corner.

According to the shopping guide, the elderly can choose casual clothes in the shop.

Liu Xubin, general agent for men's clothing in the old town, told reporters that the shop had two brands, one is a series of jeans, and the other is "old town", instead of focusing on the clothes of the elderly.

Talking about the reasons, Liu Xubin said that the price range of clothing for the elderly town is between 150 and 200 yuan.

At present, the consumption concept of the middle and old aged people is still not high, and some elderly people are too expensive.

Sales of middle-aged and elderly clothing is really not good, middle-aged and old people advocate the benefits, and the pursuit of style and bright colors are after all individual.

The top three products are basically women's wear. However, it is found that the number of clothing sales for middle-aged and elderly people is very small. Even though there are several, it is not recommended as the main industry.

According to a shop owner who sells clothing for many years, the middle-aged and elderly people are eager to open up. They are more open to their ideas, and are willing to spend money on fancy clothes. They also have personalized requirements for styles and colors.

Reporters learned that a friend's parents are generally not very economical because of their poor economic conditions.

In the first quarter, basically no new clothes or shoes were bought.

The number of middle-aged and old people in China has reached the social standard of aging. China has entered an aging society.

The needs of the middle-aged and elderly people want to be concerned, and the demand of "clothing" is one of the important factors that are not allowed to lend.

Mr. Chi, director of the marketing center of Fujian senior citizen Clothing Co., Ltd., said that their factory takes into account three brands, namely "old city", "QBSS", "Royal master". Among them, the "old city" is located at the age of 35 to 45 years old, and the brand positioning is solemn and steady.

Factories in the production of clothing is not limited to middle-aged clothing.

At present, there is no specific agent for middle-aged and elderly clothing in the market. Basically, they are selling other age clothes while taking into account some middle-aged and elderly clothing.

The consumption capacity of the whole middle-aged and old clothing market is insufficient, so there is no basis for manufacturers to do the middle aged clothing.