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Global Top 10 Luxury Items This Year

2010/5/20 11:07:00 70

Over the past year, luxury brands have been muddled.

Popular fashion brands felt the impact of the recession in the early 2007. Luxury brands were affected more late than popular brands, but their impact was far more profound.

This is why this year's Millward Brown Optimor strongest list is different from the past, such as Burberry and Prada did not list this year. The reason why this ranking is more important is the overall strength of the brand, from the brand's history, culture to brand positioning, modern e-marketing and so on.

The following are the top ten of the year:

1, Louis Vuitton ranked last year: 1

Overall brand value increased by 2% to $19 billion 780 million.

Louis Vuitton aims to attract tourists, pay attention to brand culture and focus on core consumers.

2, Hermes ranked last year: 2

Overall brand value increased by 8% to $8 billion 460 million.

Most of Hermes's shares are controlled by family members (71% for family stock and 29% for public circulation).

The company was brave enough to try. At the end of 2009, it bought the new brand Shang Xia, which mainly attacked the Chinese market.

At the same time, the company pays close attention to brand cultural heritage and is good at using traditional essence.

3, Gucci ranked last year: 3

Overall brand value increased by 2% to $7 billion 590 million.

Recently, the world famous art auction house istie "s" joined hands with Gucci to collect Gucci antique bags from all over the world for exhibitions and recycling auctions.

This is the first time Gucci has worked with auction houses to convene antique Gucci bags.

Gucci is owned by PPR and strictly controlled by the agent market.

4, Chanel ranked last year: 4

Overall brand value: reduced by 11% to $5 billion 550 million.

The decline of Chanel brand value is a sign of the times.

During the recession, consumers turned to more practical products.

Although Chanel's classic handbags, cosmetics and perfume attract many people's attention, there are only a few customers who really buy clothes.

Professionals believe that consumers want to find something new in 2010, and Karl Lagerfeld always brings this feeling to T.

Therefore, it is predicted that the trend of Chanel will rise in the next few years.

5, Hennessy ranked last year: 6

Overall brand value: down 1%, to $5 billion 370 million.

Hennessy is the Cognac brand of LVMH group and is popular in the Chinese market.

6, Rolex ranked last year: 5

Overall brand value: down 14%, to $4 billion 740 million.

Rolex, like many other high-end watches and jewellery manufacturers, has suffered from the economic downturn.

7, Moet & Chandon ranked last year: 8

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Overall brand value: down 12%, to $4 billion 280 million.

Although not as good as ever, Moet & Chandon is still the world's top champagne brand.

8, Cartier ranked last year: 7

Overall brand value: down 19%, to $3 billion 960 million.

Cartier affected its ranking due to declining sales.

Cartier is a brand under Richemont, which reports that Cartier's boutique sales and third party retailers' sales have declined, lower than expected.

9, Fendi ranked last year: 9

Overall brand value: down 8%, to $3 billion 200 million.

Fendi is famous for its "It" bag in the US market. It is also a well-known brand in the Asian market.

Fendi belongs to LVMH's target competitor Gucci, and the brand clothing series is designed by Karl Lagerfeld.

10, Tiffany &Co. ranked last year: not on the list

Overall brand value increased by 6% to $2 billion 380 million.

Although Tiffany & Co did not wait for last year's list, the brand has become a pioneer brand since it did not discount in 2009, and the brand has plans to expand Asia and Western Europe.

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