President Of China Textile Association: 09, The Cold And Cold Signs Of Textile Industry Will Continue.

No one can predict whether the global economy will sink to the bottom in 2009 - this is a vague judgement of many economists.

Yang Donghui, vice president of China Textile Industry Association and President of China Textile Association, held a series of recent industrial meetings, emphasizing more than once that home textile enterprises should strengthen confidence, deal with risks, pform and upgrade, and develop steadily.

In the spring of 2009, China's home textile enterprises will enter a relatively low season, coupled with the continued "frost", the pressure of domestic textile enterprises will increase steeply.

It's even harder to think.

"The decline in real estate and home furnishing industry in 2009 will have a more real impact on home textile companies."

The 2008 signs showed that China's home textile industry as a whole has not been materially affected.

On the face of it, such a strong and hot sales situation seems to be a good thing, at least to illustrate that home textile enterprises have great brains in the expansion of terminals and use all their skills.

A group of small and medium-sized home textile enterprises and foreign trade enterprises are still struggling on the edge of the difficulties. Some foreign buyers are worried about the safety of the supply chain, and begin to pfer the remaining orders to suppliers that are qualified for "large and reputable" conditions.

　　2009年这种阴冷的迹象还将延续。

A few years ago, Yang Donghui repeatedly stressed the sense of crisis in the "five cold five hot" and "cross policy". He focused on guiding the development of enterprises from the aspects of "cold production capacity, thermal technology, cold processing, hot brands, cold and high consumption, heat saving, cold homogeneity, thermal innovation, cold friction and thermal harmony".

Yang Donghui said that the home textile industry is still running in the environment of "double high" (high cost and high risk). It is the key to enhance the core competitiveness of home textile enterprises that enterprises should make timely strategic adjustment and attach importance to and enhance their soft power.

He hoped that the home textile enterprise's life field, decoration environment and sales service would be creative, create new markets and create new demands through creativity, carry out green competition, energy conservation and emission reduction, and nurture social activities, and implement the social responsibility system of the textile industry, CSC9000T, conscientiously fulfill the social responsibility building; display the personality characteristics of the enterprises, take the road of characteristic and individualization; effectively manage the brand, locate the brand culture well, match the market positioning and the positioning of the consumption figures; and build a cohesive, appealing, infectious, executive and innovative management team.

"2009 is an important year for the development of home textile industry. It is hoped that enterprises will adapt to the new situation and new changes in the industry, adjust their development ideas, formulate long-term strategies, and strive to win the initiative in domestic and foreign market competition."

Difficulties do not mean that there is no hope of survival.

"The state invested 4 trillion yuan to stimulate domestic demand, and 10 measures were introduced to stimulate growth.

Statistics show that the number of Chinese marriages is nearly 15 million each year, with the consumption of 2000 yuan per household for household textile products, the wedding market has a consumption potential of 30 billion yuan, and there are other consumer space such as gifts, daily life and so on.

The development of functional home textiles has become the development trend of the world's home textile industry. Functional home textiles can not only meet the needs of the products themselves, but also provide people with health, safety, comfort and environmental protection. The additional function of home textile products has become a hot point of consumption, such as functional pillow and antibacterial towel quilt, which have been accepted by more and more people. People are willing to rest at the same time to get safety and health.

　　如何稳健经营

"Independent innovation is the only way for China's home textile industry to achieve leapfrog development and enhance the competitiveness of the world."

Through years of unremitting efforts, home textile enterprises have accumulated valuable experience in independent innovation and formed a relatively perfect innovation mechanism.

First, we should build a more dynamic and innovative organization and become the common pursuit of all staff, so that innovation will become the eternal theme of enterprises.

Two, we must vigorously promote independent innovation characterized by economy, recycling economy, clean economy, safe economy and efficient economy.

Three, we must continue to promote the independent innovation of home textile technology, consolidate and expand the leading edge of China's home textiles in the same industry, and win glory for China's national industry.

　　在他看来，在关键时期，家纺企业坚守“品格、品质、品牌”最为重要。他分析认为，品格是提升品质，塑造品牌的前提。人格品行的好坏就是产品品质的好坏，就是品牌形象的好坏。企业员工优良品格可以通过生产、消费等活动传递到消费者中，给他们带来的是对产品品质和企业品牌的享受。

Quality is the basis of brand participation in market competition, and brand takes product as the carrier.

　　坚持“三品合一”，才能把企业文化建设全面，才能把企业文化建设提高到一个新的高度。另一方面，企业更要抱团“过冬”，正所谓“协同作战”。历史发展表明，各行业中第一集团军的竞争，已不单纯是企业的竞争，而是影响行业发展及企业自身生存的关键行为。

Shandong Futian, Xiying gate, Yaguang can be called a paragon of cooperation in the industry.

This spirit of synergy has made the three enterprises benefit from the information pformation of the international market, leading the development of the industry.

"Home textile enterprises can grasp market competition from different aspects such as urban, rural and other aspects in terms of functionalization, fashion, personalization and so on.

Editor in chief: Xu Qiyun