The Documentary "Chinese Embroidery Lady" Screening Forum Was Held, And The Intangible Cultural Heritage Office Of China Textile Federation Signed A Strategic Cooperation Agreement

From ancient times to the present, embroidery is an important cultural symbol that conveys feelings and expresses yearning. A few days ago, the documentary "Chinese Embroidery Lady" screening forum with the theme of "Ten Fingers of Spring Breeze · Splendid Miles" was held in the New Media Building of the People's Daily. Many insiders gathered together to conduct exchanges around the work content, international communication, and the creation of IP brand of embroidery cultural and creative products. The Intangible Cultural Heritage Office of China Textile Industry Federation, China Embroidery Niang Project Team and Shibadong Village, Shuanglong Town, Huayuan County, Xiangxi Prefecture, Hunan Province signed a strategic cooperation agreement to help the rural revitalization of the Miao embroidery industry.

It is reported that the documentary "Chinese Embroidery Lady" was officially broadcast on the CCTV Record Channel (CCTV-9) from March 5 to 9. The film is jointly produced by Beijing Star Sky Culture Development Co., Ltd. and China Energy Vehicle Communication Group, co produced by the Consumer Products Industry Department of the Ministry of Industry and Information Technology, the General Office of the Ministry of Industry and Information Technology, and Datang Fengyun (Beijing) Film and Television Co., Ltd., and produced by CCTV International Media (Beijing) Co., Ltd. The whole film has five episodes, which are East, Flowers, East Wind, South, Fish and Dragon Dance, West, Clouds and Clouds Around the Western Ridge, North, Danxi Reflect on the North, Mid Autumn Water, Middle Stream, presenting different regional cultural customs in a multi-dimensional way, showing the beauty of characters, places, embroidery and emotion, and conveying the deep feelings shared by all mankind with the ever-changing embroidery, Build a unique "three-dimensional aesthetic" of the film, become a beautiful epitome of the times, but also a precious collection dedicated to history.

　 He Yaqiong, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology Attended the event and delivered a speech, expressing warm congratulations on the successful broadcast of the documentary and the holding of the event. He pointed out that embroidery, as an important carrier of China's intangible cultural heritage, embodies national wisdom and cultural essence. The Consumer Goods Industry Department of the Ministry of Industry and Information Technology has thoroughly implemented the important directive spirit of General Secretary Xi Jinping on the protection of intangible cultural heritage, and promoted the deep integration of embroidery technology and modern textile through a series of initiatives such as innovative promotion of textile products, helping the transformation and upgrading of traditional handwork to intelligent manufacturing, and promoting the close connection between technology inheritance and market demand.

　　 Xie Rongbin, Secretary of the Party Committee, Chairman and Chief Editor of China Energy Automotive Communication Group, Chief Editor of China Energy News and President of China Automotive News He spoke highly of the exemplary significance of "Chinese Embroidery Lady" in promoting intangible cultural heritage culture and promoting the overall revitalization of the countryside, and praised the film for showing the ingenuity and spirit of the embroiderers with exquisite camera language, which is "a vivid practice of cultural self-confidence". He suggested that in the future, we should deepen the media communication, expand our influence by means of short videos, cultural and creative products and other forms, promote the Chinese Xiuniang brand to go global, and tell a good story of China in the new era.

　　 Huang Yi, documentary producer and chairman of Beijing Star Sky Culture Development Co., Ltd She said that "Chinese Embroidery Lady" is not only an embroidery documentary, but also focuses on Chinese women and shows the masterpieces of oriental craftsmen. She hopes that the audience can feel the spirit of exquisite pursuit and excellence of the craftsman group from the exquisite embroidery, as well as their difficulty in sticking to their skills.

At the symposium, the Intangible Cultural Heritage Office of the China Textile Industry Federation, the China Embroidery Niang Project Team and Shibadong Village, Shuanglong Town, Huayuan County, Xiangxi Prefecture, Hunan Province signed a strategic cooperation agreement to help the rural revitalization of the Miao embroidery industry.

At the symposium, Shi Shunlian, the old secretary of Shibadong Village, Huayuan County, Hunan Province, led the embroidery women of Shibadong Village to show their embroidery skills on the spot, and affectionately told the transformation process of the Miao embroidery industry in Shibadong Village, thanking the party's targeted poverty alleviation policy for making them "rich at home". She introduced that through the "cooperative+enterprise" model, Miao Embroidery has driven hundreds of women to find jobs and realized the vision of "embroidery to support the family". Looking forward to the future, she expects Miao Embroidery to take the "China High Speed Railway" and go to the world along the "Belt and Road", making traditional culture the "golden key" to rural revitalization. Ren Wei, a provincial representative inheritor of Han embroidery It tells the origin of her and embroidery, describes the current situation of embroidery women workers, and hopes that all sectors of society will pay more attention to and support embroidery workers.

　　 Sun Huaibin, former vice president of China Textile Industry Federation and special consultant of Intangible Cultural Heritage Office of China Textile Industry Federation The documentary was highly praised and pointed out that the inheritance of intangible cultural heritage textile should break through the "art island" and build a dual engine of "industrialization+lifestyle". In this regard, he put forward two suggestions. One is to promote the overseas exhibition of documentaries and enhance the international voice through the UNESCO "Intangible Cultural Heritage is Fashion" project; The second is to benchmark the industrialization of ceramics, shift embroidery from art collection to daily consumption, develop cultural and creative products, create "intangible cultural heritage blockbusters", tap the theme IP, strengthen the "three modernizations" reform, and activate the living inheritance.

　　 Wang Lifu, Chief Economist and Second level Inspector of Shandong Provincial Department of Industry and Information Technology Said that the documentary "Chinese Embroidery Mother" is of great significance to further carry forward the craftsmanship spirit of national textile workers and promote the high-quality development of the whole industry. As a brand, Chinese Embroidery Niang has great potential to dig deep into value. Shandong is willing to send an invitation for investment, set up an embroidery studio and an innovation and entrepreneurship industrial park in Shandong, hold a national embroidery skills contest, open embroidery classes in technical colleges and universities, and build a reception hall for Chinese embroidery ladies to promote the industrialization of embroidery.

　　 Wang Haiping, Chairman of the Screenwriter Professional Committee of the China Television Association and former Executive Vice Minister of the Publicity Department of the Beijing Municipal Party Committee Praise, this well produced high-level documentary will strongly promote brand building and industrialization development, and emphasize that "IP" is the key to breaking the circle of traditional crafts. He proposed to build a Chinese Xiuniang brand matrix, develop cultural and creative products that are both practical and artistic, expand sales channels with the help of e-commerce, and plan a global tour and Xiuniang skills contest with authoritative media to form a two wheel drive of "brand+market".

　　 Xiao Lianbing, former director of the Foreign Affairs Office of Guangming Daily He pointed out that the level and height of the film is enough to participate in various domestic and foreign documentary awards. He paid attention to the international communication of intangible cultural heritage and advocated building a diversified and three-dimensional communication path. He suggested using UNESCO and the China EU cultural exchange platform to show the philosophy of "machine embroidery and hand embroidery" through documentaries, jointly create intangible cultural heritage topics, establish overseas mainstream media communication matrix, improve the evaluation mechanism of "tailor standards", promote the application for international certification of hand embroidery skills, replicate the experience of "cultural diplomacy", and form "skill output+brand appreciation" Two way cycle.

　　 Yang Xuemei, Editor in Chief and Senior Editor of the Art Editorial Office of the Ministry of Literature and Art of the People's Daily It is believed that the dissemination of intangible cultural heritage should break through the narrative inertia of "valuing skills over characters" and establish a three-dimensional expression of "historical portrait+era biography". She affirmed that "Chinese Embroidery Lady" is "profound in thought, exquisite in art and excellent in production". In view of the pain points of intangible cultural heritage reporting, she proposed to pay attention to young inheritors of intangible cultural heritage, link cultural resources, and transform "ancient memory" into contemporary aesthetic language.

　　 Jiao Xiang, Deputy Secretary of the Party Committee and Director of China Energy Automotive Communications Group and Executive Deputy Chief Editor of China Energy News Make concluding remarks.

This symposium on the screening of "Chinese Embroidery Mother" is not only an in-depth interpretation of the documentary, but also a proposal for the inheritance and development of intangible cultural heritage of embroidery. It gathers consensus in the exchange and collision, lays the foundation for the traditional art of embroidery to bloom in the new era, and helps the excellent traditional Chinese culture to move towards a broader stage.

(Source: Intangible Cultural Heritage Office of China Textile Federation)