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On The List: China Among The Top 500 Global Brands In 2024
The 2024 (21st) ranking list of the World Top 500 Brands exclusively compiled by the World Brand Lab was unveiled in New York on December 12.
It is understood that the World Top 500 Brands was compiled by the World Brand Lab and released for the 21st consecutive year. The evaluation is based on the brand's world influence. According to the three key indicators of market share, brand loyalty and global leadership, the global well-known brands were comprehensively scored, and finally the world's most influential 500 brands were launched. This year, 50 Chinese brands were selected, ranking third in the world. Notable brands include State Grid, Tencent, Haier, China Resources, China Life Insurance, Wuliangye, etc. In the textile industry, Hengli brand ranked 363, and was selected into the list for seven consecutive years; Shenghong brand ranked 380, up 3 places from last year; Weiqiao ranked 402, up 20 places from last year; Bosiden brand continues to climb higher, ranking 457 and climbing 5.
Hengli Group has now developed into an international enterprise group covering the whole industrial chain of oil refining, petrochemical, polyester new materials and textiles, showing strong competitiveness and influence. In the future, Hengli Group will continue to adhere to the concept of "innovation driven development, globalization strategy, social responsibility and sustainable development", and constantly promote the transformation and upgrading of enterprises and high-quality development. We will continue to increase investment in scientific and technological innovation and talent training, and strive to create more products with independent intellectual property rights and core competitiveness. At the same time, it will actively expand overseas markets and deepen international cooperation and exchanges.
Shenghong Holding Group was listed again, ranking 380th among the world's top 500 brands, up three places from last year. In recent years, Shenghong has adhered to the direction of high-end, intelligent and green transformation and upgrading, continued to strengthen scientific and technological innovation, built a diversified green product matrix, and planted green brands. In terms of new chemical materials, Shenghong has built the industry's first green industrial chain of "carbon dioxide capture and utilization green methanol new energy materials", recycled carbon dioxide in the tail gas of petrochemical units, and produced photovoltaic module materials and lithium battery materials. In terms of green fiber, Shenghong built the world's first "carbon dioxide polyester fiber" industrial chain, launched the carbon capture fiber brand Reocoer, and won the "International Textile Federation Sustainability and Innovation Award". In terms of recycling, Shenghong recycles waste plastic bottles to produce recycled fibers, and has built the world's first recycled fiber production line from bottle flakes to spinning, with an annual capacity of 600000 tons, ranking first in the world. It has been recognized by the domestic and foreign markets, and has become the designated purchase product of more than 30 international brands.
This is the sixth consecutive year that Weiqiao Venture Group has been listed among the world's top 500 brands. This is not only an affirmation of the product quality and service of "Weiqiao", but also a strong proof of the brand influence of "Weiqiao". Behind this is the enterprise's adherence to quality, its pursuit of innovation, and its high emphasis on social responsibility. In recent years, Weiqiao Venture Group has made remarkable achievements in brand innovation, demonstrating strong scientific and technological strength and market acumen. In terms of scientific and technological innovation, we have continuously increased investment in research and development, cooperated with many well-known universities, jointly explored advanced materials, intelligent manufacturing and other frontier fields, and successfully developed a number of core technologies with independent intellectual property rights. For example, new aluminum alloys with high strength and toughness, micro nano inlay spinning technology, etc., not only enhance the scientific and technological content of products, but also enhance the competitiveness of brands. At the same time, actively promote green and low-carbon production mode. Through the introduction of advanced equipment and optimization of production process, the whole production process has gradually become intelligent and green, effectively reducing energy consumption and emissions, and injecting more connotation of green and environmental protection into the brand. Weiqiao Venture Group will continue to adhere to the core values of "entrepreneurship for the country and benefit the people", and is committed to building a more globally competitive brand, and interpret the wisdom and charm of Made in China with practical actions.
Bosiden brand continues to climb higher, and has been listed among the world's top 500 brands. As the only brand on the list in the field of clothing and apparel in China, Bosiden has shown the light of Chinese brands on the world stage with its outstanding strength. Bosiden has been focusing on the down jacket industry for 48 years, always focusing on the core business, adhering to brand leadership, integrating brand loyalty, focus on ingenuity and innovative thinking into the brand gene, and becoming the leader of the global down jacket industry. At present, Bosiden down jacket has led the sales in the Chinese market for 29 consecutive years (1995-2023), and its products have sold well all over the world, leading down jacket to become the most internationally competitive category in China's clothing industry. In the first half of fiscal year 2024/25, Bosiden (3998. HK), led by brand building, promoted the transformation and transformation of product innovation, retail upgrading, high-quality fast reflexes, and digital intelligence management, and built three-dimensional operation and profitability, with both revenue and net profit hitting record highs. The brand down jacket business grew significantly, continued to expand market share, deepened ESG governance, and was rated as "overweight" by Morgan Stanley. Strategically invest in the international luxury down jacket brand Moose Knuckles, further optimize the group brand matrix, and promote the international market layout.
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