Bosideng Was Awarded "The Most Influential Listed Company In Hong Kong"

From September 2 to 4, the "New Opportunities and New Vitality - Phoenix Bay Area Finance Forum 2024" hosted by Phoenix Satellite TV and Phoenix Network was held in Hengqin Guangdong Macao Deep Cooperation Zone. Leading figures and thought leaders from all walks of life, urban government officials, business elites in the Greater Bay Area, and experts and scholars in the global financial field gathered together to focus on the new development pattern of the Guangdong Hong Kong Macao Greater Bay Area, and carry out exchanges and discussions on key issues such as the global/Chinese economy, the future development of the Guangdong Hong Kong Macao Greater Bay Area, scientific and technological innovation, health, and going to sea, Inject new momentum into the high-quality development of the Greater Bay Area.

Celebrities from Hengqin Guangdong Macao in-depth cooperation zone gather to talk about "new opportunities and new vitality"

Long Yongtu, chief negotiator of China's accession to the WTO and former secretary-general of the Boao Forum for Asia, and Gao Dekang, chairman and president of Bosiden Group

Today, with the tide of globalization surging, "going to sea" has become an important strategy for Chinese enterprises to build long-term competitiveness. Gao Dekang, founder of Bosiden brand and chairman and president of Bosiden Group, was invited to attend the financial forum, and discussed with Song Zhiping, Dong Mingzhu, Wang Diqiang, Lin Changbo and other well-known entrepreneurs around the "big era of Chinese enterprises going to sea" and "going to sea trends and challenges". During the forum, the results of "2024 Phoenix Star Listed Company Selection" were announced. Bosiden won the title of "Hong Kong Stock's Most Influential Listed Company with Brand" by virtue of its excellent brand construction and performance, and established the benchmark image of China's independent clothing brand going to sea.

　　 Stand up to the forefront and take the lead in the world

The unprecedented change in a century has accelerated its evolution, and the global pattern has undergone profound adjustment. In the magnificent wave of globalization, Chinese enterprises and Chinese brands are taking an unprecedented attitude to improve their quality, set sail and explore a broader market and opportunities, which has become a hot topic of concern for political and business scholars at home and abroad.

Gao Dekang, founder of Bosiden brand, chairman of the board of directors and president of the group, delivered a speech

Gao Dekang delivered a keynote speech titled "Adhering to brand leadership and moving towards global leadership", sharing that Bosiden has seized the opportunity of the times since 48 years of entrepreneurship, focused on its core business, adhered to brand leadership, explored international development, and realized the growth process of China's down jacket leading the world, deeply analyzed the innovation and change of Chinese enterprises and Chinese brands going global Opportunities, challenges and countermeasures.

Gao Dekang believes that the internationalization of a brand has never been just about products or channels, but also about the transnational flow and resource matching of various production factors such as brand influence, talent, capital, production capacity and market. At the same time of stabilizing the domestic market, Bosiden continues to conduct steady overseas market trials and exploration through international production resource layout, supply chain resource layout, overseas sales layout, and international brand promotion, and strives to become the preferred down jacket brand for global consumers.

Bosiden is based in China, moving towards the world, taking the "Belt and Road" express, and making unremitting efforts to enhance the global influence of China's own clothing brands and the international voice of Chinese fashion. Positioning the brand with a high point of global vision, strengthening the integration of international potential resources and brand internationalization, we have boarded the International Fashion Week in New York, Milan and London, and held fashion concept shows and static exhibitions in Paris, constantly integrating eastern and western culture, creative design and scientific and technological functions, to show the professional strength and fashion creativity of Chinese brands to the world. It also continued to iteratively upgrade the operation services of London flagship stores, explore cross-border e-commerce business, spread its brand image at internationally renowned airports in Paris, Milan and London, tell the world a good story about Chinese brands, and constantly improve the brand's international popularity and influence.

In the face of a more uncertain world, where are the new opportunities and new vitality identified? Gao Dekang said that it is a complex and long-term process for Chinese enterprises to go to sea, which requires continuous efforts in strategic positioning, brand building, technological innovation, local operation and other aspects. As China's comprehensive strength continues to increase, more Chinese brands will shine on the world stage in the future. The Guangdong Hong Kong Macao Greater Bay Area gathers rich industrial resources, innovative elements and international talents, providing a strong guarantee for accelerating the development of new quality productivity. In the future, more Chinese enterprises and brands will integrate into the global industrial chain and value chain through the Greater Bay Area, exploring new opportunities for global development.

　　 Climbing the peak forever, demonstrating the brand strength

The award ceremony of "2024 Phoenix Star Listed Company Selection" was held on the evening of September 2. This selection is guided and supported by China Association of Listed Companies. After in-depth analysis of the data in the listing bulletin, expert review and online voting, 11 awards including "A-share Global Business Contribution Award", "A-share Global Sustainable Development Award", "Hong Kong Stock Listed Company with the Most Brand Influence" and "Hong Kong Stock Listed Company with the Best Shareholder Reward" were announced, providing valuable reference for investors and the market. Bosiden and China Taiping jointly won the title of "Hong Kong Stock's Most Influential Brand Listed Company".

Huang Mingwei (first from the right), General Director of the Hong Kong Listed Companies Chamber of Commerce, presented awards to the award-winning enterprises

Brand influence is one of the most valuable intangible assets of an enterprise. Since its inception, Bosiden has always adhered to the brand led development model, climbed the peak bravely, and gradually became the first brand of down jacket recognized by Chinese consumers. Gao Dekang said that the Guangdong Hong Kong Macao Greater Bay Area is full of opportunities and vitality. As an internationally developed Chinese brand listed on the Hong Kong Stock Exchange, Bosiden will continue to uphold lofty aspirations, strive to create value for the people's better life, and move from the first in China to the world leader.

Brand building is an important cornerstone for climbing the high-end of the global industrial value chain. Bosiden was listed on the main board of the Hong Kong Stock Exchange in 2007, which not only marks an important breakthrough in the international capital market, but also brings more opportunities for Bosiden to enhance its brand's international influence, standardize its corporate governance structure, integrate global high potential resources and attract global talents.

Gao Dekang believes that the core elements of enterprises with real brand influence include three aspects: first, adhering to the original intention, second, continuous innovation, and third, social responsibility. In recent years, Bosiden has continued to integrate global innovation resources, increased investment in research and development, and provided consumers with innovative products and quality services with a more valuable sense of experience through the innovation and upgrading of technology enabled products. It has not only consolidated its leading position in the domestic market, but also successfully developed the international market, providing more high-quality choices for global consumers.

At present, Bosiden has achieved both performance and reputation in the global market. The brand value of Bosiden has exceeded 100 billion yuan. For 29 consecutive years, the sales volume of Bosiden down jacket in China has taken the lead, ranking first in the world in terms of scale (sales volume and sales volume), leading the development of the global down jacket industry in terms of scale, product, channel and operation. These are not only simple commercial achievements, but also the embodiment of Chinese brand strength.

During the forum, Gao Dekang also received an exclusive interview with Phoenix TV and Phoenix Finance. Through the collision and exchange of ideas, it shows the development achievements and vivid practice of Bosiden's brand led, innovation driven and continuous improvement of brand influence and market competitiveness. Gao Dekang said that if an enterprise wants to make a lasting success, it must be "mission driven" rather than "profit driven". It must be committed to creating value for customers, partners, employees, society and people's better lives.

Gao Dekang, founder of Bosideng brand, chairman and president of the Group Board of Directors, received an exclusive interview with Phoenix Satellite TV

The road is not isolated, all walks lead to the future, the United States and the United States, cooperation and win-win. Bosiden will actively integrate into the overall situation of national development and industrial upgrading, focus on the main channel of down jacket, focus on the fashion function technology clothing track, keep innovation, continue to struggle in the new journey of promoting high-quality development of enterprises, climb the peak and strive for the first forever, and make contributions to building a brand power and realizing Chinese modernization.