Fast Acting Anchor Xuebao Teamed Up With The "Zimuyi" Brand To Create A New Model Of Clothing Brand For The Middle-Aged And Elderly

Good news, (time) August 7, 2023, "Child mother" major Middle aged and elderly clothing brands Co founder Zhang Zhongheng officially signed a contract with Xuebao, the fast acting anchor of Yuanwang, and Xuebao was specially appointed as the chief recommendation officer of "Zimuyi" brand.

Since 2020, China has gradually entered an aging society, and the elderly population will account for 1/3 of the total population in the next three decades. In the face of such a large group, the society urgently needs to improve the aging professional projects to provide more suitable services for the middle-aged and elderly groups. Nowadays, social brands care far more about children's projects than those of the elderly, which also reflects that modern people care more for the next generation than for their parents and elders. In such a big environment, a group of enterprises are more needed to be the inheritors and promoters of the Chinese culture of courtesy and filial piety, to help the healthy development of the middle-aged and elderly industry, to increase the wonderful old age life for the middle-aged and elderly groups with a high proportion, and to improve the social happiness index.

"Zimu" was born by the brand. The founder of the brand, Zheng Yupeng (flower name: Kaisi, Yeke) Alibaba With Pinduoduo, an industry leader who has worked for many years and has achieved numerous successes, we have won the investment of Hasen and two listed companies, and together with a group of colleagues who have working backgrounds in Pinduoduo, Ali, Byte and other large-scale e-commerce, we have created the "Zimuyi" clothing brand for the middle-aged and elderly, to better serve the middle-aged and elderly with product brands as the entry point. The brand name of "Zimuyi" is derived from the words "the thread in the hands of a loving mother, the coat on the body of a wandering child" in the poet Lu You's Ode to a Wandering Child. "Zimuyi" is also "Zimuyi". The clothes on a wandering child are the stitches of his mother. The clothes on his mother are our deep love, and also the transmission of mother and son's kinship and love. The "Zimuyi" brand focuses on the needs of middle-aged and elderly mothers, so that mothers can blossom their beauty at every age.

The anchor, Xue Bao, is the head anchor of fashion clothing category on the express platform, and is also the apprentice of the whole network of Mr. Yu. Over the past two years, Fasthand has always insisted on not using beauty filters, with a professional and responsible attitude, and committed to presenting the true effect of the product to its fans. Careful, professional, and practical selections and presentations have been loved by fans throughout the network, and have gained 3.06 million fans. In addition, it has won a high reputation in the industry, and is known as the official of fast acting mother baby good thing star promotion. It has won the national women's clothing list, the national mother baby list and the national goods list for many times. The annual cumulative GMV reached 260 million, and the sales of small stores reached 8.15 million, of which the single high GMV reached 10 million, and the single high sales turnover reached 200000. Xuebao loves his career, works hard, and infects people around with his enthusiasm and dedication. He has made proud achievements on the fast hand platform and created strong personal influence. The strong participation of the anchor Xuebao has brought a new start to the "Zimuyi" brand, opened a new sales model for middle-aged and elderly brands, improved the popularity and reputation of the "Zimuyi" brand, and promoted the concept of good brands, good products, and good products to the whole country.

Mother is not only our mother, but also herself. She also had a beautiful face, charming posture and elegant charm. It was a waste of time to bury her beauty in the trivial life of firewood, salt and vinegar. "Zimuyi" found the lost light for her mother and let her mother be a bright and shining woman again!

　　 The parent depends on the brand Eight series of clothing:

Guofeng skirt series

Commuter skirt series

Casual suit series

T-shirt parent-child series

Woolen sweater series

Environmental protection fur series

Footwear series

Trousers series

Take a look at the shop! There are many really good goods waiting for you to choose!