Hongdou Group Won The Title Of "China Textile Brand Advantage 2022"

On May 7, on the eve of the sixth "China brand day", China Textile Industry Federation issued a list of "evaluation results of China's textile and garment brand competitiveness in 2022", and Hongdou Group was shortlisted.

It is reported that in order to give full play to the important supporting role of brand building in accelerating the formation of a "new development pattern with domestic big cycle as the main body and domestic and international dual cycle promoting each other", and implement the national "three products"

According to the task division of "perfecting the brand value evaluation system and providing consultation and evaluation for enterprise brand creation" proposed by the strategy, China Textile Industry Federation formulated the textile and clothing brand value evaluation system, established the calculation model, and carried out the evaluation of textile and clothing brand competitiveness in 2022. Based on the principle of voluntary declaration, the system evaluation was passed, "2022 evaluation results of China's textile and clothing brand competitiveness" was produced. The evaluation covers clothing, textile, home textile, chemical fiber and other professional fields, and a total of 57 enterprises with brand value of more than 5 billion yuan were shortlisted.

Faced with the complex and changeable situation at home and abroad and the repeated and persistent epidemic situation, Hongdou Group has actively responded to the call of the central government and government departments at all levels, focusing on the fight against the epidemic and development on the one hand, so as to achieve the goal of "two hands and two mistakes". In the clothing sector, Hongdou Group focuses on comfort, improves brand competitiveness with high-end, explores new retail business with digital technology, integrates into all aspects of enterprise production and operation with intelligence, reshapes traditional industrial form, effectively improves the core competitiveness of enterprises and brands, and advances rapidly in the industry in the "late spring cold"! In 2021, red bean men's wear will join hands with Junzhi to open the process of high-end brand and accelerate the online development. In the first quarter of this year, the gross profit margin of Hongdou men's wear brand increased by 12.4%, and online sales increased by 45.31% year-on-year. After its main product "Hongdou 0 feeling comfortable shirt" was launched online on March 17, it won the first sales of shirt category on Jingdong platform and the first in shirt category store on tmall platform. In the first quarter of this year, Hongdou sports wear Co., Ltd. signed a foreign trade contract of more than 55 million US dollars, and the company's daily sales of shaking sound were constantly updated. On March 27, the daily Gmv exceeded 480000 yuan. Red bean home e-commerce starts from the needs of users, takes products as the core, and constantly improves the brand competitiveness by creating popular products. In 2021, the sales of three consecutive live chattering sound shows more than one million, and the sales of double 11 tmall exceed 100 million, ranking the seventh in the underwear category list, and ranking the fifth in the recent 30 days. In the fierce competition platform, it has always maintained the growth against the trend.

Hongdou Group has always had a strong sense of brand, attached importance to brand building and insisted on building its own brand. Since 1984, "red bean" with Chinese traditional culture was officially used as the enterprise trademark, and it was first registered at home and abroad; To become the first clothing enterprise to advertise in CCTV; To propose that half of the famous brand is culture, half is technology, and the French design school ESMOD Fashion Design Institute moved to red beans; To become the only national clothing industry and the province's only trademark strategy implementation demonstration unit... The development history of Hongdou Group is also a history of building an international well-known brand. At present, under "Hongdou" brand, there are series of chain brands, such as "red bean men's wear", "red bean home furnishing", "red bean children's wear" and "red bean Wanhua city", forming the independent brand tree of Hongdou. Hongdou Group will continue to promote the brand value of Hongdou in 2025, which is the best brand in the world.

The shortlisted as "2022 Chinese textile and garment brand competitive advantage enterprise" fully affirmed the achievements of Hongdou Group in accelerating the high-end, digital and online development of brands. In the future, Hongdou Group will further enhance the domestic and international competitiveness and influence of the brand, and make a good demonstration for the high-quality development of China's textile and garment industry.

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