Christopher Raxxy Holds The Second Season Of "Great Wall" Conference
At 7:50 p.m. on July 20, 2021, Christopher raxxy (Chinese Name: Christopher Reich) released the second season of the brand - "Great Wall" with the tall and continuous Simatai Great Wall as the show field of the 2021 new product release, and also became the first Chinese ready-made clothing brand to climb the Great Wall.
At night, on the majestic and cold Simatai Great Wall, 70 sets of look have been presented one after another. On the show, Christopher raxxy's "down great wall of the new era" and the ancient Great Wall of more than 2200 years have completed different time and space, which is far more than a continuation of history.
Christopher raxxy was founded by designer William Shen and supermodel Fang Jiaping in Milan, Italy and Shanghai, China in 2018. This future commercial luxury brand mainly composed of down jacket will cost 5000-30000. At present, it is mainly sold in domestic buyer's shops and ordered through showroom in Milan, Italy.
The brand adheres to the design concept of traditional culture, and makes the Chinese style of the new era. Besides inheriting and inheriting, the brand continuously carries on the dazzling innovation. The design inspiration of this season's "Great Wall" is derived from the traditional bamboo weaving technology in the south of the Yangtze River in China. From the surface of the bamboo products, it presents the effect, and through the full manual production and the most basic fabric, it makes the ever-changing posture. Inspired by this, the designer has worked out the special texture of this season's down jacket and shaped the new wall of the Great Wall with down. The patent of "Great Wall pattern" has been applied for this special process.
The innovation process of "Great Wall pattern" is not only a simple way to open a brain hole, but also need to control the quality of the design. In order to verify the possibility of this special structure, Christopher raxxy first verified the warmth retention of down from the basic physical principles. Further study on this process, and finally create a down jacket with stronger structure and more plasticity. It is opposite to the traditional down jacket, which makes down jacket fashionable.
It is also Christopher raxxy's original intention to make down jacket "fashionable". At the beginning of its establishment, William Shen, the founder of the brand, once said: "as a rising star's single product, people still have some deep-rooted ideas about it and think it will become fat. It doesn't belong to the category of traditional three-dimensional cutting, and it is still very difficult to design the pattern. The special significance of choosing it is to "face the difficulties and go up."
Some of Christopher raxxy's patented process innovations, including the brand-new visual down jacket derived from the brand's first season of "traditional paper cutting process" and "braid weaving process", are all based on the designer's ability to balance the spatial structure and logic. Shen William, a non professional fashion creative designer in Mathematics Department, has a strong mathematical logic and spatial thinking modeling ability. When he was a child, he liked to close his eyes and immerse himself in solving problems. Now when he is doing design, he will also close his eyes to think. All details are clear in the imagination. Finally, the balance between the sense of space and the logic is presented in an artistic form in his works.
"From 3D to 4D is a bold exploration of the combination of fashion design and fabric technology, a combination of Commerce and art, and a successful practice of pursuing the maximum balance between the mystery of modeling and the uniqueness of down fabric. From 4D to 5D, we have been trying to find a breakthrough in the European fashion system. " In this conference, Christopher raxxy, with their genesis 5D down jacket, sounded the vanguard horn of new futurism.
After the show, Christopher raxxy will also begin to design the next season. "If the epidemic situation is further controlled, 22aw we are going to Paris fashion week to launch a new season of products. I want to be a pure art fashion show. Now in fact, the general framework has been established - a high-level application of 5D futuristic down jacket. " In addition, in the second half of this year, the brand also plans to open art space pop in Shanghai, Beijing, Chengdu and other cities. Christopher raxxy hopes to be seen and recognized by more people and see the innovation of Chinese brands in the new era.
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