Sustainable Fashion Is A Permanent Topic

Environmental awareness and sense of social responsibility are becoming more and more popular in the field of fashion. The hot word "sustainable fashion" is increasing in frequency, which reflects this trend from one side.

One voice thinks that the global environmental crisis is imminent, but the "sustainable" measures of most fashion enterprises are still superficial, and the form is more than the content. They are more for the purpose of public relations communication, and even denounce it as "green wash".

Another voice thinks that the biggest problem that fashion enterprises are facing is their own survival and development. The "sustainable" proposition, which deviates from commercial interests, adds many unnecessary restrictions and burdens to enterprises, and even interferes with the normal operation of enterprises.

This kind of debate about "sustainable fashion" can go on endlessly, but all parties just talk to themselves. How can we get rid of all kinds of "Prejudice" and "obsession", carry out constructive discussion and dialogue, and promote real action?

By dismantling the specific cases of "sustainable" brand, we can understand what "sustainable fashion" means; we can analyze the real value of "sustainable fashion" to consumers; we should start from which aspects to practice sustainable ideas according to local conditions, and let consumers be convinced. The most important thing is to explore how to make "sustainable fashion" create social value and economic value at the same time, and build its own "sustainable" business model.

"If the skin does not exist, how can Mao attach" -- the concept and proposition of sustainable fashion is the "Mao", and the fashion brands and enterprises existing as commercial organizations are the "leather". Only the brands and enterprises that have achieved success in business can carry the beautiful "sustainable fashion" spirit, and deliver more sustainable fashion products through the development and growth of enterprises themselves To thousands of families, let this kind of idea and proposition become invisible, deeply rooted in the hearts of the people.