Broke The News: Understand The High-End Women'S Clothing Market In The First Three Quarters Of Revenue Close To 1 Billion 900 Million Of The Company!

The Shenzhen song's clothing Limited by Share Ltd (hereinafter referred to as "Song Li Si") issued the three quarter report in 2019 on the evening of October 28th. During the reporting period, the company achieved operating income of 1 billion 884 million yuan, an increase of 8.57% over the same period, and the net profit of its parent company's shareholders was 275 million yuan, up 2.62% over the same period last year; the basic earnings per share were 0.82 yuan, up 2.50% over the same period.


The industry said that along with the steady growth of the main brand of the song Li Si, multi brand strength, the performance since 2019 gradually exceeded the market expectations. From the point of view of the observation, geerth, by adjusting its organizational structure, fully authorizes the brand departments to build a flexible and effective operation system and further strengthen its independent operation capability on the basis of the resources such as collaborative group channel development, brand promotion, product planning and R & D, and terminal operation. The growth of the company's internal growth is the core driving force to maintain the brand's long-term sustainable development. The main brand and the overseas fashion brand's single store operation base are solid and jointly promote the steady growth of the company's performance.


At present, EDHARDY, LAUREL, IRO, VIVIENNETAM and other high-end brand positioning brands are stable and healthy development. The brand independent and personalized genes have been verified by consumers.


Marie Li, an analyst at Soochow securities, said that since its listing, the new brand layout has been built up in various styles, and a brand name matrix has been built up. Since 2015, on the basis of the main brand, the company has continuously acquired many kinds of brand names. At present, the group has 7 fine brand brands, which constitute a multi attribute brand matrix covering fashion, tide brand, light luxury and net red.


At present, with the gradual rise of the consumption power of young consumers and the development of all kinds of new communication channels, these differentiated overseas brands are gradually being recognized by consumers. Since its listing, the brand of EDHardy has attracted the most attention from its own unique style to consumers who are pursuing the trend. The development of revenue from 260 million in 2016 to nearly 500 million in 2018 has become an important boost to the development of the company.


Mali said that at present, the IRO and self-portrait's new attention is rapidly rising, and is expected to become the main driving force for the company's future revenue growth. IRO has continued to improve in China recently, and sales have increased significantly. As of the first half of 2019, IRO has 18 direct outlets in China. In the first half of this year, its revenue in China increased by 208.19% to 37 million 760 thousand compared to the same period last year, and sales in the same store increased by 32% over the same period. At the time when the attention has been greatly improved, he hopes to accelerate the expansion of IRO's penetration in the core cities of the first tier cities, and accelerate the expansion of the brand sales scale with the help of the current heat.


Although Self-portrait has just started expanding through the establishment of a joint venture company, the brand has attracted wide attention in China due to its unique design style. At home and abroad include Xun Zhou, Amber Kuo, Rainie Yang, MirandaKerr, ElizabethBanks, KristenStewart and other Chinese and foreign female celebrities have appeared in the red carpet and the major awards ceremonies and other important occasions. DashaZhukova, a Russian American oil heiress and billionaire, is wearing a Self-Portrait and knee dress with a price of only 2000 yuan, heading into the wedding hall. At present, they are all sold in China in the form of wholesale stores (such as the Department of general merchandise). In the future, with the opening of the joint venture company, grace will start to accelerate the opening of stores with the potential of the brand.


Ma Li believes that these brands with unique design, distinctive characteristics and meeting the needs of young consumers are expected to provide more new choices for consumers online under the help of the resources advantage of the domestic shopping center channel and supply chain in the case of the sharp increase in the attention of young consumers. In the era of homogenization of channel brand in shopping mall, the rapid expansion of shopping centres that focus on young consumers and represent the future will be realized.


On the other hand, the electricity supplier of the company has continued to expand rapidly. As one of Tmall's six star operators, Bai Qiu currently operates more than 50 brands, spanning many fields including clothing, shoes, accessories and bags. Bai Qiu has rich brand operation experience and excellent reputation in fashion, luxury and light luxury areas, especially in the field of light luxury and luxury brand services. The cooperation includes Maje, Sandro, Clarks, NewBalance, OnitsukaTiger, PANDORA, Tissot, Swatch, TUMI, BALLY and many other international brands. At present, the company has 30 thousand warehouses, including 5000 level dustbin for luxury goods and 300 horizontal constant temperature and humidity storage.


In the first half of this year, the growth rate of Bai Qiu GMV exceeded 100%, and the report revenue increased by 73% over the same period last year, which fully reflects the strong vitality of its brand in China.


Mary decided that the expansion of the matrix of middle and high end brands in Bai Qiu is also a new channel for online and offline integration, and provides a rich choice for young consumers. With the continuous growth of luxury consumer in China, it is expected that the performance will continue to grow rapidly in the future. As a clear fashion group with clear brand matrix, with the rapid growth of new brands such as IRO and self-portrait, the performance of the company is expected to maintain steady growth.