How Do Clothes Shop Name? The Naming Principle And Taboo Of Clothing Store

In modern commercial society, clothing shop name language is the projection of social economy and culture in the commercial field. Culture and shop name language interact with each other, and the shop names contain rich elements of philosophy, religion, Zhuang culture and foreign culture. With the improvement of living standards, we should focus our efforts on the name of clothes shop, so as to meet the psychological characteristics of contemporary people seeking new changes and pursuing individuality. Next, Xiaobian introduces the naming principles and taboos of clothing store names.

Clothing store's naming principle: simple, striking, and pleasant.

The structure of naming should be concise, clear and easy to pronounce and disseminate. From the point of view of phonetics, we should not use words that are hard to pronounce, difficult to read, and difficult to remember. We should use double words and rhyming words. We should use more open words to ensure that we have a certain loudness.

Clothing store name principle two: pay attention to connotation, deep meaning

The words used in shop names are semantically best able to convey meaning to some extent, directly or indirectly, to convey some information of a commodity, so that consumers can produce beneficial and beautiful associations and achieve good communication purposes.

Clothing store name principle three: novelty and indifference, avoid duplication

The words used should be as unique as possible, impress others, minimize the similarity with other similar shop names, and have a strong sense of visibility, image and vividness.

Clothing store name principle four: avoid name and reality do not match

In the shop name, many stores use the name of "center", "city", "confluence" and so on, and exaggerate the scale of operation or shop. Obviously, it is a small and small shop, but it is called "the center". It is obviously a small shop with a small variety, but it is called "confluence".

Businesses seek big psychology, causing the shop name to be inconsistent with the actual scale, giving consumers the illusion of being flashy. At the same time, it also lets customers worry about business fraud. Such names not only fail to play the role of publicity, but will discourage customers. Businessmen must not rely on the empty shop name to make a big noise. The ideal shop name, plus genuine goods, plus first-class services, is the guarantee for business success.

Clothing store name principle five: avoid Chongyang, inappropriate use of foreign

"In linguistics, the fundamental reason for loanwords is to fill lexical gaps or enhance vocabulary performance." Proper use of loanwords can increase the sense of internationalization, information and modernization, but the names of shops must conform to the general principles of naming. The fundamental principle is communication. Therefore, the communication function of names is the most important and fundamental. While some shop names do not use foreign languages properly, many people do not understand the meaning of store names or even can not read them. For example, V E F TM Unique finery Enjoyment, DX2, E degrees C, Eg you, Eg,... A23... And so on.

Such a shop name loses its communicative function. In fact, the increase of foreign shop names is the result of commodity economy after reform and opening up. In a sense, it is a normal social phenomenon. The name of a foreign shop should be analyzed in a concrete and pragmatic way. It should not be applauded, nor should it be denied. There are two kinds of "foreign names": one is the introduction of foreign culture and foreign companies and products into the Chinese market. There is nothing wrong with the emergence of such "foreign names". It is the result of economic and cultural exchanges. The other is self-made, which is not in line with our people's language habits and aesthetic psychology. Therefore, when naming merchants, they can not swarm into the foreign language stack to choose names, which leads to the flooding of foreign names.

How to make a loud name in the clothing store? The above is the principles and taboos on the name of clothing store compiled by Xiaobian. Clothing stores are closely related to people's lives. Everyone has their own aesthetic angle of appreciation for the naming of clothing shops. Therefore, we should try to satisfy the public's aesthetic needs of shop names, and believe that a good shop name is definitely a way to increase the probability of customers entering shops.