Digital Economy Brings Fashion To Sustainable Express. China Fashion Convention Global Summit Held In Yuhang

In September 5th, CO sponsored by the China Fashion Designers Association and the people's Government of Yuhang District of Hangzhou, the 2019 China fashion conference hosted by the Hangzhou Linping new town development and Construction Management Committee and the China Fashion Designers Association Media Center - the global summit was convened in Hangzhou Yuhang Yi Shang Town. The 12 guests from China, the United States, Italy, the United Kingdom and Spain jointly focus on the "digital economy, sustainable fashion" and stand at the commanding heights of their respective professional fields, bringing an exciting collision to more than 500 listeners.


Sun Ruizhe, President of the China Federation of textile industry, Zhang Qinghui, chairman of the China Fashion Designers Association, deputy director of textile department of the consumer goods division of the Ministry of industry and commerce, Zong Ruilong, head of the people's Government of Yuhang District, Hangzhou, deputy director of the Standing Committee of the Yuhang people's Congress, deputy secretary of the Party committee, Secretary of the Party committee of the Linping new town Party committee, deputy secretary of the Party committee of the Linping new town Party committee of the Hangzhou, the Wang Yaoping of the director of the management committee, the Organizing Committee of the director of the Hangzhou Yuhang District Committee, and Ma Jin Xun, member of the Party Working Committee, attended the summit of the Hangzhou.


The opening ceremony was presided over by Zhang Qinghui. In his speech, he pointed out that with the continuous improvement of the international competitiveness of China's fashion industry, China's textile industry is an important support for China's fashion industry. Under the guidance of high quality development, the new orientation of technology, fashion and green industry is the core meaning. Yuhang District, as the premier area of Hangzhou, has made many explorations in the development of high quality, which is also an important reason for China's fashion conference to choose Yuhang.


In his speech, Chen Rugen said that this year is the second year of the Chinese fashion conference in the art town. Relying on the strong momentum of the current digital economic development, this conference, with the theme of "digital economy and sustainable fashion", is committed to linking the global fashion elite and designers, combining technology empowerment and multiculturalism into one, exploring the path of innovation and development of China's fashion industry, and promoting the integration of fashion and digital development. The convening of the conference will create a new trend for the Yi Town to create the national digital fashion attraction, the traditional industrial transformation demonstration site, and the fashion enterprise development and innovation. At this opportunity, we sincerely invite all guests to come to Yuhang to develop and come to town to start their own businesses. We will further optimize the supporting facilities, create a good atmosphere, enhance the business environment, and strive to create new heights of Chinese fashion.


In the keynote speech of the summit, Sun Ruizhe said that under the background of the transformation of world political structure, the transformation of science and technology and industry, and the transformation of global governance, "digital economy" is becoming an important lever for the fashion industry to win further "acceleration". Among them, digital transformation is becoming a new strategy for the development of all countries in the world. Digital literacy is becoming a new requirement for labourers and consumers. Under the digital economy, sustainable development is the value ascription of the development of fashion industry. Innovation, daily and ecological development have also become the three dimensions of sustainable fashion development. At present, China's fashion industry is developing new orientation under the new historical orientation. These three new positions are from the perspective of innovation driven technology industry, culture led fashion industry and responsibility oriented green industry, which is also the connotation and proper meaning of China's textile and garment industry to achieve high quality development.


At present, China's fashion industry has gone through the process of the rise of the foundry industry and brand building. Under the new situation, the new trend of "quality expansion" has shifted from "scale expansion" to "structural upgrading", from "factor driven" to "innovation driven".


At the same time, under the promotion of the fourth industrial revolution and 5G technology, China's fashion industry is integrating with the global fashion ecosystem at a faster speed, higher quality and deeper level. "Technology, green, sustainable and digitalization" has become the new orientation of the global fashion industry in the new era.


Against this background, in order to speed up the high quality development of China's fashion industry, accelerate the construction of the global fashion industry ecosystem, and promote the deep integration of the fourth industrial revolution and the fashion industry chain, the 2019 China fashion conference global summit is held in the city of Yuhang, Hangzhou.


The age of 5G


Opportunities and layout of fashion consumption


The first part of the summit is the theme of "the opportunity and layout of fashion consumption in the 5G era". Yan Min, director of the Department of economic forecasting of the National Information Center, WWD, vice president and chief content officer of JOHANNESNEUBACHER, Zhang Dachuan, and SIMON COLLINS, founder and executive director of global design education platform WeDesign, focus on the theme respectively.


Yan Min, taking "the general trend of China's macroeconomic development" as the theme, stood at the angle of macroeconomics to solve problems for everyone to understand the logic and logic of China's economic reform, as well as the significance of the digital economy in the framework of China's economic operation.


Zhang Da Chuan, who has rich experience in fashion media, tells of his anticipation of the impact and opportunities that 5G will have on the fashion retailing industry.


Whether the rapid implementation of 5G or the rapid development of artificial intelligence has brought opportunities and challenges to all walks of life. The globalization of digital economy will bring us an exciting future. SIMON COLLINS, founder and executive director of WeDesign, the global design education platform, is about the relationship between technology, design and the future.


The age of AI


What is the future of fashion industry?


The second part of the summit: what is the future of fashion industry in the era of AI? Xu Yuanchun, general manager of artificial intelligence creation and business department, Microsoft (Asia) Internet Engineering Institute, first described the efforts made by Microsoft in recent years from the angle of artificial intelligence and artificial intelligence manufacturing, and enriched the detailed cases, which opened the minds of the audience to the field, and triggered the thinking of artificial intelligence technology in the field of fashion.


Li Jianhua, chairman of Hangzhou Wan Shi Li silk culture Limited by Share Ltd, describes the combination of silk leading enterprises and AI technology from the perspective of application, showing the combination of traditional industries and technology.


Dr. Wang Yanqing, President of ScopeMediaInc., Canada, is committed to the research of AI technology in the fashion industry. A breakthrough in the AI era is that Internet companies can use AI to support manufacturing upgrading. The most direct way is to embed AI technology into products and services, and create new intelligent products. The theme he shares is artificial intelligence reshaping Fashion Retailing: landing and trend.


The last speaker, senior professor of digital innovation and strategy at the European School of design, and founder of ANDREA FENN, Fireworks founder of technology company, both have practical experience in integrating technology with fashion, and have rich experience in fashion education. There is talent and future, standing at the intersection of technology and personnel training, his share of dry goods is full.


The vivid and plump speech of the guests analyzed the sustainable protection brought by the digital economy to the fashion industry from many angles, and opened up the global technology and economic vision for more than 500 listeners.


Global guests talk about digital economy


And AI technology's fashion landing.


Apart from the rich keynote speech, the dialogue is equally wonderful. Barcelona 080 fashion week director MARTA COCA; Plug and Play, the representative of China; Liu Kunneng, chief operating officer of Hangzhou Ying Fashion Co., Ltd., PERCY GILBERT, an international art education platform, the British Saint education Dean, is a landmark brand representative in the field of fashion at home and abroad. It discussed the topic of "how to weave a sustainable fashion in China" and "how to pry the fashion industry?" two topics. Their practical experience provides solid evidence for topic discussion.


MARTA COCA believes that successful fashion brands must be extracted from materials, designed to sell and buy, think about consumers' interests in an all-round way. At the same time, we should also pay attention to the core of production, whether to use smarter and environmentally friendly ways to produce, recycle and reuse. If a company has a sense of responsibility, it can produce useful value to society, so that it really connects corporate responsibility and social responsibility.


Zeng added that consumer awareness of the whole sustainable fashion is a key step in promoting environmental awareness.


Liu Kunneng said that young people are becoming more and more popular with clothing nowadays, and the relationship between animals and people is becoming more and more closely related. Many users are still concerned about the design of sustainable development in the future. They will pay attention to whether animals will be harmed and whether they will be in line with the current direction.


PERCY GILBERT, who has been engaged in design education for many years, says that design institutes should teach students a sustainable concept, not just focus on design itself. Instead, we need to take into account what will happen at the end of the life cycle of clothing products, and how we can accommodate the waste materials to the new ecosystem.


Wang Yongping, President of the commercial real estate committee of the real estate association, Zhang Dachuan, vice president and chief content officer of WWD Fashion International; chairman and CEO Fang Qin of Alibaba; Jia Menglei, a researcher from the Alibaba, from the perspective of channel, technology and landing, he discussed "what kind of designers are needed in the AI era" and "fission and regeneration of new retail channels in the era of AI"? The two topic.


Wang Yongping talked about the fashion development channel in the AI era. Today, through the AI technology and digitalization, the public is starting to promote popular fashion. This is the biggest change for designers in the future, and also a start for consumers' awakening.


Zhang Dachuan pointed out that China's acceptance of new technologies is very high compared with Europeans' sense of crisis for new technologies. This new attitude is the development trend of China's fashion industry.


Fang Qin analyzed from the field of customization that if you want to expand custom clothing to more categories and more scenes, you need more intelligent services, more data accumulation and application.


Jia Menglei said that labor and intelligence are not contradictory bodies. They must go hand in hand in the short term. AI and designers are not substitute relationships, but complement each other.


The integration of technology empowerment and multiculturalism is providing a new solution for the transformation and upgrading of the fashion industry and the development of high quality. From the point of digitization, we can see that with the development of technology, industry and cultural diversity, the Chinese fashion industry, which is gathering resources and optimizing the innovation environment, is showing new advantages, and it has injected diversified value systems and new forces into the global fashion industry.


I believe that with the blessing of technology and new technology, the future of sustainable fashion will be broader.


Why Yuhang?


Why art?


The 2019 China fashion conference - the global summit can be settled in Hangzhou and settled in the city of art, which is closely related to the deep foundation of fashion and technology industry.


Yi Shang Town is the Yuhang district government and the China Apparel Association and the China Fashion Designers Association jointly create "China's garment industry" 13th Five-Year "innovation demonstration base." The town takes clothing and fashion as the leading industry, and focuses on building new Chinese fashion landmark, innovation and new blue ocean. Since its launch in 2015, it has formed a unique fashion industry, mainly from the promotion of clothing to artistic fashion, from tradition to technology integration, from local to international pattern, from industry to production city ecology. Through high-end driving, talent guidance, platform driven, innovation and development, the town has accumulated 1005 fashion enterprises, more than 2600 original designers, and achieved 1 billion 390 million yuan in taxes. It has become the first batch of textile and clothing creative design pilot parks in the country, the characteristic towns in Zhejiang province and the benchmarking town in Zhejiang province.


China (Hangzhou) industrial Internet Town, which is located in Linping new town, Yuhang District, Hangzhou, is also shining this year. On the morning of September 5th, hundreds of participants from the 2019 China fashion conference, the global summit, visited the first Ali cloud supET industrial Internet innovation center. The landing of the small town signifies that the Linping New Town joint Alibaba, the leading Internet company, is speeding up the construction of the cross industry and cross industry industrial Internet platform in the Yangtze River Delta, helping Yuhang build Hangzhou's bridgehead to integrate Shanghai into the Yangtze River Delta.