Errolson Hugh Is Not Only A Master Of ACRONYM, But Also A Karate Master And Cyberpunk Fan.

You may not have heard of it. Errolson Hugh The name, but the Nike function Nike ACG and the Lunar Force 1 and Air Presto everyone wants are all from him.

Although now withdrawing from the design of the Nike ACG series, Errolson Hugh and its partner Michaela Sachenbacher jointly founded the German functional wave ACRONYM, still one of the loyal partners of Nike.

Who is Errolson Hugh?

Errolson Hugh (Gelson Hugh) Born in Canada, because winter is extremely cold, the functional clothing that can resist wind and snow and keep warm is a necessity of all people's life. Therefore, Errolson's preference for functional style is closely related to the harsh environment of growth.

In addition, Errolson's parents are involved in building architecture and interior design. Every day he is surrounded by a pile of design drawings and related books, and naturally he has a strong interest in design.

However, the idea of becoming a designer seems to make Errolson Hugh feel alienated or even isolated. At that time, people who lived in Canada all wanted to enter the field of hockey or petroleum, and their dreams were as remote as the Arabian Nights.

Fortunately, Errolson is not a good boy who sticks to the rules and listens to his parents. Although he has been persuaded two times in the University, he has no influence on his persistent pursuit of the design road.

In 1994, Errolson and partner Michaela Sachenbacher set up a top technology fabric company, and signed long-term cooperation with Analog, a German clothing manufacturer of special forces, and laid the foundation for future functional wind design.

6 years later, Gelson Hugh and his design team moved from Canada to Berlin, Germany. ACRONYM 。

In fact, you can see that catalogues of ACRONYM will find that Errolson not only likes to be a model in person, but also likes to show that he is a good master.

As early as 10 years old, Errolson began to practice karate, and realized that the structure of clothing would limit the movement of human body while karate clothing just lowered this restriction. We can see the shadow of this concept from the functional products produced by ACRONYM.

Karate can also cultivate a high degree of concentration, which is also indispensable in the rapidly changing garment industry.

Besides karate, Errolson is also fascinated by cyberpunk culture.

And his idol, cyberpunk Godfather William Gibson later not only personally participated in the ACRONYM team, but also used Wearable architecture (suitable for wearable Architecture) to describe the design of Errolson, showing the powerful mapping power of cyberpunk.

Errolson Hugh and Nike ACG

At the end of 2015, Errolson Hugh was invited to take part in the design of Nike ACG series and return to the public view with a brand-new attitude.

Errolson upholds the principle of "being able to stand the test of time" is the purpose of truly good design. It integrates the top-grade fabrics and multi-functional practical designs of wind and waterproofing into daily styles, and makes use of exquisite tailoring to create a fashionable fashion of all kinds of functions.

The original controversial footwear Lunar Force 1 and Air Presto and other shoes design even surpassed the Nike ACG functional coat, which is the most popular in the market sales and topic fever.

Although we chose to rush forward in the hottest days of Nike ACG, we hope for our fans. Errolson Hugh We will continue to play a role in our own brand ACRONYM, presenting more diversified functional aesthetics for fans and contributing more functional design works full of dramatic colors.