On Saturday, 2018, Net Profit Fell 211 Brand Chain Stores.

The annual report for 2018 was released on Saturday, April 19th.

During the reporting period, the company achieved operating income of 1 billion 532 million yuan, an increase of 1.87% over the same period last year, and realized a total profit of 23 million 7 thousand and 800 yuan. The net profit attributable to shareholders of listed companies was 8 million 933 thousand and 600 yuan, up from -3.5 billion yuan last year, and the realization of earnings per share was 0.02 yuan.

During the reporting period, the impairment of assets was reduced by 103% compared with the same period last year.

In addition, non recurring gains and losses have a greater impact on company performance, totaling 1 million 437 thousand yuan, of which the government subsidy is 2 million 836 thousand yuan.

After deducting the non recurring gains and losses, the net profit to the mother was 7 million 497 thousand yuan, which was turned into a profit from the loss of -3.6 billion yuan last year.

The annual report shows that the gross profit margin of the company in 2018 was 54.2%, down 3.6 percentage points from the previous year, and the net interest rate was 1.1%, an increase of 24.2 percentage points over the previous year.

From the perspective of business structure, "Saturday brand" is the main source of business revenue.

Specifically, the "Saturday brand" business revenue is 680 million, accounting for 44.3% of revenue.

The "double brand" business revenue is 280 million, accounting for 18.1% of revenue.

"Internet advertising" revenue is 170 million, accounting for 11% of revenue.

From the perspective of profit contribution, the gross profit of Saturday brand is the biggest.

During the reporting period, the consolidated gross profit margin of enterprises was 54.2%, down 3.6 percentage points from the same period last year.

Among them, the gross profit contribution of "Saturday brand", "double brand" and "Internet advertising" accounted for 48.8%, 19.6% and 11.6% respectively, and the "Saturday brand" contributed a lot to gross profit.

The gross margins of Saturday brand, "double brand" and "Internet advertising" are 59.8%, 58.7% and 57.1% respectively.

As of December 31, 2018, the number of brand chain stores was 1378, which was reduced by 211 compared with the end of 2017, which mainly closed down some inefficient department stores, including 1059 self operated stores, 129 lower than those at the end of 2017, 319 distribution outlets, and 82 fewer than those at the end of 2017.

During the reporting period, Saturday continued to focus on the strategic development direction of the "fashion IP ecosystem", focusing on the construction of "media and social platform", "fashion IP incubator platform" and "fashion IP collection platform" to pform the new retail platform.

In order to further promote the implementation of the "fashion IP ecosystem" strategy, a major asset restructuring was launched on Saturday, with the issuance of shares and the payment of cash to purchase the Hangzhou Viking Network Inc with a total valuation of 2 billion yuan (hereinafter referred to as the "Wang Wang Network").

The distance network business performance is excellent. In 2018 1-10, it achieved an operating income of 656 million yuan, and realized a net profit of 149 million yuan.

After the completion of this acquisition, the company is expected to further enhance its scale of business and profitability, so as to maximize the interests of shareholders of listed companies.

Through full integration of media, MCN, content business, integrated marketing and other diversified businesses, the media and social platforms with OnlyLady and Kimiss as the core have the core capabilities from traffic aggregation to content production and commercial realisation.

Saturday's holding of fashion front and Beijing Shixin achieved a total operating income of 173 million yuan in 2018, a total net profit of 42 million 165 thousand and 300 yuan.

During the reporting period, Saturday continued to develop the brand collection store "Saturday Mode" and close some department store brand chain stores. As of December 31, 2018, the company has set up 168 brand stores in the country, an increase of 19 compared with 2017.

A new round of intelligent upgrading of the store was launched on Saturday. The group opened a new retail intelligent store with ALI group, and the first digital Tmall intelligent store opened in Shanghai at the end of April.

On the other hand, at present, the business model of SATURDAY MODE in the shopping mall has become more mature. The company began to change the mode of the main business in the early stage of the collection store, and gradually increased the proportion of joining the collection store.

In the coming Saturday, with a large number of online, offline, multi brand, diversified and digitalized fashion trend shops, we will continue to enrich the brand and product mix of the store, and gradually lead the online and offline traffic to the fashionable IP collection platform, eventually realizing the flow realisation.

During the reporting period, the company achieved revenue of 170 million yuan, accounting for 12.52% of the revenue of the company's retail business.

(data and chart sources: Saturday 2018 annual report)