Juhuasuan And Village Tao "Join Forces" To Consolidate Urban And Rural Dual Channels

Ali Juhuasuan recently announced that it should create a two-way channel for the countryside.

On the one hand, we use big data to implement C2M (consumer reverse customization mode), and promote agricultural products upscale through large-scale orders.

On the other hand, we will open up three major marketing platform resources such as Juhuasuan, daily sale and Amoy rush to buy, expand the channel of deep brand sink, and bring the "quality benefit" life to the countryside.

It is understood that before Juhuasuan, rural Taobao has created a "dual channel for urban and rural areas".

In the upmarket field, we have standardized, branded and scale products through agricultural products.

In the downlink field, Tmall will go to the countryside with its brand.

With Juhuasuan and village panning in the countryside, the butt of small farmers and the big market has a "two-way four lane".

The key point of the village's uptown is to establish standards, control the quality of products and hatch out brands through the Amoy, and provide the supply chain service to the city table.

The focus of Juhuasuan's focus is on agricultural products bases and industrial belts, which are built up by industry standards and upgraded by industrial belt supply chains.

Juhuasuan has worked with many agricultural bases to sell short agricultural products that meet the Internet standards: 2 short selling of 4 million Yunnan oranges, and 3 days of short selling of Yunnan acres.

Previously, Juhuasuan and village Tao jointly sold 400 thousand single oranges in three days, sold 200 thousand barrels of non GM corn oil a day, sold 100 thousand bags of Wuchang long grain sweet rice in one hour, and sold 10 thousand bottles of Pingwu honey in one minute.

After joining Juhuasuan and village village, the upward trend of agricultural products will grow from point to point, explosive type and scale.

In the downlink sector, brands and businesses will receive marketing and supply chain solutions provided by Juhuasuan.

The village's 30 thousand outlets, 30 thousand villages and 30 thousand Amoy helpers will undertake the service after sunken, including door-to-door delivery, installation, offline marketing and after-sale.

Insiders pointed out that Juhuasuan's subsidence of the countryside marks the new stage of Ali's rural strategy.

Over the past 5 years, village cooperation with Taobao, Tmall, Juhuasuan, Ali, cloud, rookie and ants has improved the rural commercial infrastructure (logistics, finance and supply chain), and created a new digital link for the brand to the countryside and a direct supply and sale direct link for agricultural products.

At present, Ali village business covers 1368 county-level administrative regions in China, and the number of Taobao villages has reached 3202.

According to Ali data, by the end of 2018, Taobao's mobile monthly active users reached nearly 700 million, an increase of 120 million over a year ago, and many new users came from the rural market.

At present, Juhuasuan is discussing cooperation with China's first agricultural high-tech zone "Yangling agricultural high tech industry demonstration zone", and has pformed the supply chain of more than 300 demonstration bases in the national demonstration area, and set up the agricultural product industry standard.