2018 China'S Down Garment Industry Market Analysis: 2019, Market Competition Is Still Fierce.

2018-2019 years, Bosideng brand down clothing business retail sales of more than ten billion

In February 25, 2019, Bosideng announced the latest performance of the brand down garment business.

As of February 25, 2019, Bosideng brand down garment business 2018/19 fiscal year cumulative retail sales amount has more than 10 billion yuan; Bosideng brand down clothing business 2018/19 fiscal year cumulative revenue compared to the same period in fiscal year 35% recorded an increase of more than 35%.

In the fiscal year of 2018/19, Bosideng's core brand, Bosideng, focused on the positioning of "the world's hot down eider experts", and continued to enhance brand upgrading, quality upgrading, channel upgrading, image upgrading and fashion function innovation, and achieved better results in retail and revenue performance (including online offline).

According to the latest three quarter performance data released by Bosideng, in the 9 months ended December 31, 2018, the retail sales of the group's main brand Bosideng increased by more than 30% over the same period last year, and the revenue growth of Xue Zhong Fei, Bing Jie and other brands also increased by more than 20%.

In the first half of fiscal year 2018, Bosideng brand sales rose 24.1% to 1 billion 557 million yuan over the same period.

In 2018, the national down jacket production was close to 200 million pieces.

According to the statistical analysis of the production and sale demand and investment forecast analysis of China's down garment industry released by the foresight Industry Research Institute, the output of the down garment industry in the 1-3 quarter of 2018 showed an increasing trend, and the growth rate gradually increased. In the 3 quarter of 2018, the national down garment production increased by 40.67% over the 2 quarter.

In the 4 quarter of 2018, there was a slight decline in the down garment production in China. In 2018 December 2018, the output of national down garments was 20 million 625 thousand and 700, down 14.87% from the same period last year.

On the whole, in 2018 1-12, the output of national down garments was 195 million 898 thousand, down 5.4% from the same period last year.

China's down garment market will exceed 100 billion in 2018

With more than 1 billion 400 million people, China has formed a large clothing consumer market, and the market size is expected to expand year by year.

From the down jacket Market, China's down garment market has been improving as a whole, showing a rising trend of recovery.

According to the statistics of China clothing association, the market of China's down garment market has reached 96 billion 350 million yuan by the year 2017, an increase of 12.4% over the same period last year.

In recent years, the scale of China's clothing consumption market has gradually expanded, and foreign down garment brand enterprises have entered China. Preliminary estimates of the size of the Chinese down garment market in 2018 will exceed 100 billion yuan, and the growth rate will remain above 10%.

It is predicted that the market of China's down garment market will be close to 120 billion yuan in 2019, an increase of 10.7% over the same period last year.

It is predicted that the market of Chinese down garment will exceed 160 billion yuan in 2022.

Which brand is China's down jacket brand strong?

In terms of penetration rate, the popularity of down coats in Europe and the United States is between 30%-70%, while the popularity of down coats in China is only about 10%, and there is still much room for development in the future.

In addition to Bosideng, what are the down garments brands in China? From the brand monitoring situation, the market of Chinese down garment market in 2017 is relatively high. Bosideng, duck and snow fly become the three most popular brands.

China's down jacket brand TOP ranking 2017

Source: Prospect Industry Research Institute

Bosideng is China's largest down garment enterprise. Bosideng actively implements multi brand development strategy on the basis of focusing on the main brand down garment business.

Among them, Bosideng has been reshaped as a medium and high end brand.

In 2019, the down garment industry will still face the environment of declining consumer growth. The multi-dimensional competition pressure from international brands, network platforms and new consumption channels is still expected. Bosideng can continue to lead the new mileage of China's down garment market.