Yifu Lin Huafu Investigation And Understanding Of The Development Of Textile Enterprises, Sun Weiting Told The Development Strategy Praised.

Yifu Lin also expressed strong interest in Huafu's brand building and business models.

Huafu fashion makes the brand of Huafu through trend leading, innovation driven, leading marketing and scale customization.

The company has been working with internationally renowned trend institutions for a long time to release the trend of product popularity two years ahead of schedule, and promote the color cards of new products one year ahead of schedule.

The trend of global epidemic is two years ahead of schedule.

Trends, one year ahead of the fabric trend, followed by the four fashion capital Paris, Milan, London and Tokyo have released fashion trends, six months later, the global luxury brands to adopt and lead, fast fashion brands are also following the trend, and the final trend spread throughout the world.

Huafu pioneered marketing, subverting traditional marketing and forming its own unique business model.

In addition, the fashion trend is a complex system. For example, the economic situation is not very good. People actually wear clothes with psychological hints. They hope to dress more brightly and brightly, hoping to embody positive energy. Therefore, the trend is a comprehensive reflection of natural phenomena, social and economic psychological activities.

The global fashion color convention is held two times a year.

The right to speak, all international brands need to consider the views of the Chinese market.

Yifu Lin admired Huafu as a leader in the industry, and put forward what strategy Huafu will adopt in the future to become bigger and stronger.

Sun Weiting elaborated the development strategy of Huafu's "insisting on the main industry and sharing the industry". Huafu will adapt to the changes in industry, market and consumption, and strive to build a flexible supply chain based on the industrial Internet to make global textile.

Fashion operators.

Adhere to the main business: category subdivision is the key.

In the field of new yarns, materials, technology, new equipment and new dyeing and finishing technology are more and more. Our idea is to set up a business department of 5~10 billion to attract the world's advanced technology and make the main business bigger and stronger.

Sharing industry: front-end, giving full play to resource advantages and establishing

There are 3 things to do in the industrial chain and the back-end: first, the merger of the global supply chain; the two is to create the new supply chain mode of the fashion network chain headquarters, which integrates the design center, the supply chain center, the e-commerce trading center and the brand experience center; and the three is to build a green town in the backward areas, and explore the new manufacturing mode.

After listening, Yifu Lin praised Huafu's development thinking very clearly, and took the pain spot as a strategic opportunity.

The two sides also exchanged views on Sino US trade war.

Sun Weiting said, "

It is not the focus of the Sino US trade war, but the economy is interconnected, and it is a kind of expectation confidence to suppress you.

In the three quarter, orders for the whole industry slowed down, and everyone was watching.

Judging from the current situation, the fourth quarter forecast pressure will be relatively large, until the end of the mid-term elections in the United States, to see what the attitude of the US government to treat Sino-U.S. relations.

The Sino US trade war has little impact on Huafu, and our opportunity is to upgrade China's consumption.

Now the consumer has moved to the "post-80s" and "post-90s". This group has driven the growth of our category. We will learn from the European, American and Japanese customers to grow together with domestic customers.

"In addition, we should make full use of two resources and two resources in the international and domestic markets. The company has invested 600 mu of industrial parks in Vietnam in the first 3 years. Next, the investment in the" one belt and one way "country will continue, because the labor cost and other elements in those countries are lower, and the frictions with the US, Japan and Europe will be relatively less.

He also said that the pformation of standard products is relatively easy, and customized products can not be done abroad.

Because the supporting conditions of the industry are relatively poor, Huafu will take into account both domestic and international standards, and make customized products with technical content in China.

Yifu Lin is very concerned about Vietnam's investment environment.

Sun Weiting said,

The utilization rate of working hours is relatively low, which is only 8 of the coastal areas in China, and the employment system has limitations.

Huafu makes customized new products in Zhejiang, produces bulk products in the central part, and makes standard products in Xinjiang and Vietnam.

In addition, Vietnam's costs rose faster.

"The gradient of industry is also a problem we have been discussing.

China's 40 years of reform and opening up have not given enough time to pform and upgrade traditional industries. This is the biggest test of the industry.

Vietnam is shorter than our time. We have 40 years, and it is estimated that it will have 20 years at most.

Sun Weiting added.

Yifu Lin finally said that the research was a worthwhile trip and learned many industries. Huafu did a good job and led the development direction of the industry.