Why Do You Do 5 Years Of Shopping Guide, But The Performance Is Still More Than A New Person?
Sales is an accumulation of jobs. According to reason, the longer you work, the more sophisticated you are, the better your performance and the higher your income.
However, some sales should be said that quite a few sales are not so.
Sometimes I have done five years of shopping guide, but my performance is even better than that of a freshman who just came in.
Why is that?
The secret of success lies in "deliberate practice". Psychologists have found that the key factors determining the great level and general level are neither natural nor empirical, but the degree of deliberate practice.
What is meant by deliberate practice? Deliberate practice means to constantly practice new methods and techniques in this field from the areas that are skilled and comfortable.
When faced with a task, there are 3 psychological areas.
Comfort zone - within the scope of capability;
Learning area - slightly higher than the ability range;
Panic zone is far beyond the scope of existing capabilities.
And deliberate practice is to find ways to stay more in the "learning area" and find ways to find jobs with high difficulty and level or use skills that are still unskillful.
Staying in comfort zone for a long time is basically difficult to grow.
Just like the number of years before the world's top athletes are famous, the number of years they practise is not longer than those of ordinary athletes.
It is because ordinary athletes are just routinely attending training and competitions, while top athletes constantly discover their own shortcomings, and then deliberately challenge and enhance their own shortcomings.
You have been doing five or ten years of shopping guide, but you have not become a super salesman because you have been repeating things and ways that you have already done in the past time, and even despise the new knowledge and technology you learn.
Similarly, many bosses have been opening stores for ten years, and only one or two small shops are in the market today.
It's because you keep on working in your shop day after day, year after year.
Although it has been working for five years or ten years, it has been repetitive work. The time for deliberate practice is not even 100 hours.
Some people may only have one or two years to guide shopping, but they are already super salesmen. Some people only have three or four years to shop, but they already have a huge team.
It is because they spend a lot of time doing deliberate exercises every day to challenge their own useless methods. They may spend more than 1000 hours in deliberate practice.
Those who work for five or ten years are still unprofessional, while others only work for one or two years, but they are excellent enough because the gap between them is ten years and one or two years, but in fact 100 hours and 1000 hours of deliberate practice.
What kind of shopping guide is easier to become a super salesman?
1. Re recommendation after being rejected.
When the shopping guide recommends products to customers, if the first recommendation is directly rejected, about 90% of the shopping guides will continue to recommend to customers again; if second times are rejected, only about 10% of the shopping guides will continue to recommend.
When the third time is rejected, only about 0.1% of the shopping guides are willing to continue to recommend.
If it has been rejected, it can persist to fourth or fifth times.
The probability of customer turnover will naturally increase.
This is not a brilliant skill, but perseverance! Sales is essentially the pmission of confidence, the pfer of emotions, and the persuasion of physical strength.
2, seize the re recommendation after the paction.
When the customers pay the money, more than 99% of the guide will be very excited to say, "thank you for coming, please go slow!" so easy to send the customer out of the shop.
In fact, customers only pay, and do not say to go, there are many customers to pay the full amount of money after the initiative to buy again.
Understand that paying is not the end of sales.
And continue to recommend after paying, or ask customers to sit down and pour a glass of water, which may increase the chance of another paction, and naturally increase the joint rate.
3, do not give up when the target is difficult.
I once heard a sentence: the smallest difference between people is intelligence quotient, and the biggest difference between people is persistence.
I think so deeply.
General stores will have Japanese goals, Zhou Mubiao and monthly goals.
At the beginning of the month, when the goal of the month was just coming down, it was full of passion and thought that it would be done. But in the two week, if the week goal was not completed, more than 90% of the shopping guide's mood was low, dispirited and not confident.
Those who stick to the last seconds or even volunteer to work overtime achieve goals, even though they may not achieve their goals.
4, never think which customer will not buy.
Many shopping guides will anticipate the customers who just entered the shop. They think that some people will not buy them at a glance. Some people will only buy one at a glance.
It turned out that his judgment was correct.
Because of what attitude you use to judge, what customers will give you!
As a matter of fact, there is no data to show that any characteristics of customers' behavior, dress and appearance can explain whether he will buy or buy.
A more vulgar saying: the weak make excuses, and the strong find the way.
A master never judges customers, but assumes that everyone is a customer who buys large bills and receives every customer in a big way.
In this way, the paction rate and joint rate will naturally be enhanced.
Whether or not
clothing
Industry or others
industry
The old employees who work for more than one year are often less active in learning than the freshmen who have just come in.
But I very much hope that you can inspire and change this article after reading.
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