Nike Launches 10 Pairs Of Sneakers For Girls

According to the world clothing shoes and hats net, in January 19th,

A woman named The 1 Reimagined (the "new 1 generation") was announced.

A series of 10 pairs of completely different shapes are reconstructed from Nike's classic shoes Air Force 1 and Air Jordan 1, respectively.

If you are familiar with the two shoes originally designed for basketball, you will be amazed at the pformation of The 1 Reimagined.

10 recently appeared in two pairs of shoes.

The popularity of the market, such as muffin bottoms, shoelace design and velvet, reflects how Nike is trying to synchronize with the market.

Whether from the quantity of shoes or the degree of refreshing design, The 1 Reimagined reminds us of Off-White and Nike's "The Ten" series.

According to Nike's view, the group is composed of 14 female designers inside Nike, 10 independent shoe designers, 2 material designers and 2 color designers. They are sent to London in groups and divided into two groups. In a week, they redesign AF1 and AJ1, start designing another week, then spend a week deciding materials, and two weeks to make samples.

In other words, the whole process took 5 weeks, and in general, the campaign brand designed a new product for 10 months.

The final product is divided into 5 groups. The design concept corresponds to 5 personality types, namely, Explorer, Lover, Sage, Rebel and Jester.

It needs to be pointed out that official plation does not look cool, like "curious baby" and "cool girl with a soft key."

Sports shoes industry has always been lack of inclusiveness for women, most of the shoe size is simply to reduce the number of code, and there are few sports shoes specifically designed for women, especially a few sports factories.

But no matter who now can not ignore the potential of the women's sports market, especially when there is an example of Puma in the market.

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Reebok has recently launched 7 Club C, which has been re enacted since 1985.

Puma Basket Heart

Club C

The women's sports market is the fastest growing subdivision area of the sports market. According to the latest data of the third quarter of the NPD group in 2017, the growth of women's shoes in the American sports shoes market has reached 6%, while men's shoes and children's shoes are basically the same.

Nike CEO Mark Parker said in the recent 2018 fiscal year Q2 earnings conference: "we are designing a core series that focuses more on women, and shortening the process from design to manufacturing."

Last autumn, Nike invited Aleali May, the Internet red fashion blogger, to become the first woman to co operate with Air Jordan. Then, in January, it announced 10 pairs of Air Jordan 1 with different color matching, but it looks like The 1 Reimagined is the real highlight.

But the first response to these special AF1 and AJ1 is probably those boys Sneakerhead, who have commented: "look at the biggest size of a woman."

More interesting reports, please pay attention to the world clothing shoes and hats net.