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If Ross Retires, Who Will Adidas Speak For?

2017/11/27 20:09:00 304

AdidasNikeBrand

This summer, Ross promoted Adidas Rose 8 boots with China's Bank of China.

In November 25th, Knight guard Derrick Rose asked the Cavaliers management to leave the team due to persistent injuries.

According to NBA's most reliable source, "Ross" is hoping to "re evaluate his basketball career" and probably end his career.

For the former Fengcheng rose, before choosing retirement, he and

Adidas

The huge contract between the two sides is a key consideration: the total value of the 185 million dollar endorsement contract is 7 years. If Ross retires, Adidas will not pay the remaining $80 million of the contract.

Photo source: NBA official website

Ross was the champion in 2008. At that time, the Chicago bulls chose the first defender with the first round.

Ross made a stunning season performance in the rookie season and won the best rookie.

In the same year, Adidas signed a four year contract with the new champion scholar. In the year when the agreement expired, Ross became the regular season of the 2010-2011 season, MVP, and is still the youngest MVP record holder in history.

In the face of this limitless bull guard at two, Adidas not only hesitated to renew its contract, but also sent a huge contract for 13 years with a total value of 185 million dollars.

At the same time, Adidas retained the reward clause, and in the case of MVP and scoring king, Ross could earn $280 million.

At that time, Adidas was looking forward to the future of Ross. A senior executive said publicly that "we are very happy to expand cooperation with Ross. He is modest and has made contributions to the society and made the game exciting. He is fully in line with our brand."

Although Adidas is less popular in the NBA field.

Nike

But shortly after the renewal, Ross became Germany for a time.

brand

The hope that in 2012, Fengcheng Rose's personal signature boots won up to US $40 million in sales, second only to the $50 million scale of the Nike Kobe series, and even undertook a big star.

However, with the sneakers coming quietly, the rose withered quickly.

In the first three years of his career, Ross was only absent from 6 games, and he had the general physical and strong style of the iron man.

Because of this, his playing has been overdrawn to a certain extent. Since 2012, Ross has frequently suffered injuries and injuries, including toe, back spasms, groin and ankle sprains.

According to the world clothing and shoe net, in the past 6 years, as the youngest regular game MVP in history, Ross has been beset by all kinds of injuries.

In the summer of 2016, Ross was finally abandoned by the bulls for 8 years.

He joined the Cavaliers in a 1 - year, 2 million 100 thousand - dollar salary contract this summer, but he is still unable to fight in full fitness.

This season, Ross played only 7 games for the Cavaliers, and was injured by his left ankle injury. The season averaged 26.3 minutes, contributing 14.3 points, 2.6 rebounds and 1.7 assists.

For the 29 year old Ross, the never-ending injury aggravated his frustration and eventually increased his mental torment. Ross, who lost the power to continue the campaign, has finally applied to the Cavaliers for leave.

In fact, although Ross's performance has been poor in recent years, the influence of the stars has long slipped. But Adidas, who is heavily redirected, will launch Ross's signature boots every year. This season, he wears the latest Rose 8.

This summer, Ross continued to launch the Chinese line with the brand, hoping to sell as many pairs of shoes as possible in the difficult position.

The latest signature war boots Rose 8

However, since the contract signed by Ross and Adidas is not fully guaranteed, the German brand will not pay the rest of the contract if the former chooses to retire from the alliance. According to NBA Nick Depaula, the amount is about $80 million, not a small sum.

It is thought that Ross still has the option of sticking to his career in order to win the contract.

Ross's situation is not a case. ESPN has reported that Maddie, who has a lifetime contract with Adidas, can get high sponsorship fees as long as he does not retire, otherwise the contract amount may be substantially reduced.

After the 7 All-Star player finished his NBA career, he came to Qingdao CBA for a fight, which was closely related to his sponsorship contract.

It is worth noting that from a harsh business perspective, "leaving" Ross is probably the best choice in Adidas's abacus.

In 2015, Adidas announced that it would no longer cooperate with NBA to continue its Jersey suppliers. Instead, the brand wanted to put resources on the superstars and add more star spokesmen.

In the past two years, even though the number of Adidas players is growing, they are mostly young rookies. Although the signing of bull guard Zach Raven this summer, the return of the first target "alphabet" youngster ante to gombo has failed.

If the huge contract with Ross is over and no longer put money, product design and market resources on a dim prospect player, Adidas will be relieved.

The initiative seems to be in the hands of Ross - as long as he can stick to his career, $80 million and signature boots will naturally fall into his pocket.

However, he can not be accepted by the team, but is no longer the thing that the past rose can control.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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