What Should We Do Next When The Physical Retail Industry Gets Warmer?

According to the world clothing shoes and hats net, Ma Yun first proposed at the meeting of cloud habitat last year.

More than a year ago, the retail industry has been playing a variety of ways in the past year. Products such as unmanned shelves, vending machines, supermarkets and so on have been labeled as "unmanned" and "intelligent". How many projects behind the phenomenon are fishing in muddy water in the name of the outlet?

The application in the state is a beneficial attempt to push forward the structural reform of supply side of retail trade.

In addition to the application of technology, the retail business mode and sales path are also undergoing new changes.

With the disappearance of Internet dividends and the rapid increase of online traffic costs, businesses gradually realize the importance of offline layout.

According to a set of data, in 2016, the total retail sales of consumer goods in China exceeded 33 billion yuan, an increase of 10.4% over the previous year, of which 12.6% of the total online consumer goods and 87.4% of the total offline consumer goods accounted for.

There is no doubt about the rapid development, but the traditional physical retail industry still occupies an important share in the market.

What should we do next when the physical retail industry gets warmer?

The entity retail industry, which has been suppressed for many years by the electricity supplier, has finally "recovered from the sun" and is getting warmer. This will not be the recovery process of "good scar and forget the pain". Those traditional retail businesses that have not yet achieved digitalization and intelligence will have a counter attack.

Established in 2006, micro wire pfer is a SaaS platform for intelligent retail operation. It is committed to digitizing and intelligentized upgrading of offline retail entities through retail big data.

Wang Zhiguo talked about the development of the company over the past 11 years.

Wang Zhiguo has 15 years of experience in the retail field. He worked as a product architect before he started his business. He knew the industry pain of traditional retail digitalization when he was a retail ERP.

He believes that the pain points are mainly reflected in the following four aspects:

1, offline retail data fragmentation.

Commodities, members, inventory, orders and other information are "isolated island" state, and the data can not be integrated completely and unified, which aggravates the difficulty of management and operation.

2, data is in a state of deep sleep.

The most valuable part of the retail industry is big data. Due to the shortage of traditional retailer's operation ability and the serious waste of data, it is impossible to effectively excavate, analyze and use data to do precise marketing.

3, online and offline data are fragmented and operating costs are high.

The online and offline systems are different from each other. They can not learn from each other and guide them. When artificial intervention is taken apart, the operation efficiency and operation cost are reduced to a certain extent.

4, offline is difficult to cross the line, entity retailers can not control the multi-channel e-commerce game.

The traditional single line business mode is not enough to support diversified online sales, no matter from operational capability or technical setup.

At first, micro wire pfer was mainly done on the CRM system of online business. With the accumulation of online data and the improvement of Internet development, micro wire pfer entered the offline market, making deep combination of traditional retail business and Internet technology, opening up online and offline business data, and empowering offline retail entities.

Based on years of experience in retail ERP, the micro wire pfer has achieved in-depth cooperation with more than 10 Chinese ERP manufacturers, including Oracle, SAP, UFIDA and so on.

Specifically, the main business of micro remittance can be divided into three modules:

First, Shop+ retail cloud is a solution centered on online pactions.

If offline retail stores want to launch online micro mall, small program mall and APP mall, micro wire pfer will provide online data trading platform which integrates commodity information, inventory, membership and accounting, and will open up online and offline data.

Second, SCRM+ marketing cloud is a consumer centric marketing solution.

Unlike traditional online e-commerce CRM, SCRM is based on the precise digital marketing of consumer social networking. Through analyzing the user data of old members' social circles, it is also conducive to developing pformation marketing.

Third, the DI+ data cloud is based on the online + offline digital application solution.

LBS based location compass operation can identify the consumption characteristics and behaviors of the consumers in the vicinity of three km, and the entity retailers can make accurate digital marketing solutions through integrated data analysis.

Therefore, on the whole, the product design of micro wire remittance is relatively complete, from data analysis to online shopping mall management, CRM membership system construction, and then to the precision marketing under the line, this is a set of SaaS solutions for offline retail stores.

At this time, Wang Zhiguo briefed reporters about the design ideas of micro remittance.

"The reason that restricts the development of China's retail industry is not an artificial factor. The industriousness, intelligence and experience of retail workers are not the main factors restricting the development of the industry.

China's retail industry is more digitalized, and the offline ERP is also digitalized. What the retail industry really lacks is a complete set of industry solutions that are not fragmented. We need to add an attribute before the retail industry digitalization, which is connected digitalization.

The one-sided marketing solution is only an attempt by entity retailers to enter the Internet. It is not the middle state of the development of digital retailing.

The long term retail industry is facing the state of being cut off online and offline. Online system is also a system under the line. The stock of stores has been shown to be out of stock, while online users are still placing orders, which greatly hurts consumers' user experience.

On the other hand, the decentralized management has also increased the manpower cost of each post.

In addition, the upgrading of intellectualization and digitalization is also reflected in the layout of micro wire pfer in the field of AI+ big data.

Micro wire as the tenth member of Microsoft accelerator and Microsoft in face recognition, cloud computing in the field of deep cooperation.

The front end is equipped with a police level camera, and the back end applies Microsoft face recognition AI technology. All face recognition data and CRM images are bound to facilitate the precise marketing of stores.

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SaaS services are not measurable and users will not pay.

In terms of financing, according to Wang Zhiguo, the micro wire pfer is about to complete ten million A round of financing in December. At that time, investors will be announced. This round of financing will be the first financing of micro wire pfer in 11 years.

Looking at the SaaS market in China, the layout of the giants and the good fortune of the capital once again illustrate the good prospects for the development of the SaaS market. However, in view of the current development of the SaaS industry in China, most of them are faced with the problems of poor operating conditions, weak ability to survive and develop, and relying solely on capital driven issues. In the game of capital carnival, enterprises should better position and focus on products.

2B's products are different from 2C's product design ideas. 2B products can't get through the free route, because customers often consider the ability and quality of service providers' sustainable service.

The micro toll pfer system uses SaaS annual fee plus paction royalty mode, and the unit price varies from 200 thousand to 1 million yuan. According to Wang Zhiguo, the standardization of the SaaS scheme is 95%.

At present, the customers of micro wire service mainly face chain brand such as business super convenience, brand clothing and so on.

According to Wang Zhiguo, GAP, Lining, Wu Fang Zhai, red bean men's clothing and Zhengda Group are all customers of micro wire pfer service, with a renewal rate of 99%.

Regarding the planning of future product lines, Wang Zhiguo expressed the hope that the chain of product lines could be further deepened and extended to the underlying technology PaaS field.

Whether users can feel the measurability of services is another key point for the development of SaaS solution providers. How much GMV can be created on the Internet (the total amount of pactions in a period of time)? How many drainage lines do the online marketing activities bring to the line? How many assets are there in the management of the membership? How can these data be visualized and the guest problem will be improved and optimized?

New retail, traditional retail, or no one, the ultimate test of retail development is user experience. Is it not the case in other industries?

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