20 Years Of Youth, New Tri Color, New Starting Point

In the autumn of October, in Hangzhou, the sweet smell of sweet scent came suddenly.

It is heartening news that there is a women's clothing brand enterprise in Hangzhou. It doesn't need a cent loan to spend 300 million yuan to build a 120 thousand square meter brand building full of fashion.

It brings a ray of warm hope.

Journalists from China's clothing network visited the company on the spot to explore the story behind the new building.

Referring to China's well-known trademark 3COLOUR (Tri Color) brand, the reporter's first impression is twenty years of development, which can be called Hangzhou's old women's clothing.

But surprisingly, it was once Hangzhou.

The "Whampoa military academy" is not the "hero's Twilight" in the imagination.

At the 3COLOUR brand headquarters, Zhuo Shang clothing group, the industrial wind building decoration and the original design sense fashion once again refreshed the reporter's recognition of this enterprise: vitality without losing the rigorous, fashionable and full of warmth.

At the headquarters of Zhuo Shang Group, on the other hand, it is a tense and orderly working scene, and on the other is a hot construction site.

The new Tri Color edifice is expected to be put into use at the end of 18, becoming a milestone for the 3COLOUR brand to rise again, and a tribute to the 3COLOUR twenty year old adult ceremony.

Many aspire to

Young people in the industry are gathered here in the "Shang +" creation space. Here is the incubation base for 3COLOUR brand cooperation with Zhejiang Sci-Tech University, which has injected innovation and vitality into the enterprise and provided a continuous source of power for brand development.

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There are more than 2000 workers' modern production workshops, and journalists have seen the most complete equipment of physical and chemical laboratory. 3COLOUR has been working hard to build a strong and agile supply chain system since 2012.

Because the proportion of its own capacity is as high as 80%, 3COLOUR can provide the most needed products at the terminal stores through refined commodity plan management. The best seller replenishment 5 days satisfaction rate is 60%, and the 15 day satisfaction rate is 98%, which is difficult for many brands to match.

Supply chain with quality assurance and fast satisfaction can become a strong foundation for new retail.

The upgrading of consumption has caused four new wars in the "new retail" field. 3COLOUR, who stands on the first tier, is also determined to reverse the change.

From O2O through the whole channel to the store, to launch the shopping guide APP and social member management; from the joint international famous designer to the fast reverse supply chain integration; to create a triple color retailer College Online and offline to enhance the terminal profitability and create efficient shop benchmarking; and cooperate with Alibaba cloud retail department in all channels, smart stores, big data, etc.

.3COLOUR seize every opportunity of inspiration and rise with a new posture like spring thunder, which has attracted the attention of the clothing industry.

In the conference room of the brand research and development department, the reporter saw the designers of 3COLOUR design department from Italy and Hongkong, and the director of the dance company from Shanghai. They are planning a grand 3COLOUR 20th Anniversary Fashion celebration, which will become the new starting point of the new three color rising.

"I joined 3COLOUR brand 15 years ago and opened a tri colored store, following the development of 3COLOUR brand to today," Ms. Wang Ruichun, general manager of Tri Color brand business division, said in an interview with China apparel network reporter.

All the uncommon sources come from our insistence. For a long time, 3COLOUR adheres to the concept of win-win cooperation, the achievement of franchisees and the creation of value for consumers.

The new Tri Color is the new image of 3COLOUR with the new retail mode, agile supply chain and fashion products under the premise of retaining the original brand gene, constantly grafting and integrating into the scientific brand operation mode, professional talents, Internet thinking and tools, and pioneering spirit.

October 31st is our 20th anniversary anniversary. We pay tribute to our families in the past twenty years. We also show the determination of 3COLOUR's return.

Go home: witness the pformation of new three colors

Ding Wujie, chairman of Zhuo Shang Group, told reporters: "I have two principles, one is" changeless "and the other is" change ".

In the past 20 years, the persistence of the national costume industry will not change, and the values that will benefit more people and achieve win-win cooperation will not change.

However, Zhuo Shang will change into an entrepreneurial platform, turning into an ecosystem, becoming a place where more outstanding young people can be achieved. On this platform, we will enjoy the best matching and service. Three colors will change and constantly try new methods and models. Only by constantly trying to make mistakes and constantly summarizing, can we evolve continuously and let me and the team become stronger and stronger.

20th anniversary for Zhuo Shang people, it is only a new starting point, a new pformation.