Seven Wolves Pformation Effect Continues To Rapidly Expand The Fashion Layout

Recently,

Released the first half of 2017 earnings report.

The report shows that the attempt of seven wolves in the pformation of business mode has shown positive results and will continue steadily.

In the first half of 2017, the seven wolves achieved an operating income of 1 billion 282 million yuan, an increase of 12.06% over the same period, and a net profit of 122 million yuan attributable to shareholders of listed companies, an increase of 15.95% over the same period last year.

This good performance has benefited from the seven wolves business model pformation and the exploration of new fashion formats.

Seven wolves, guided by retail, continuously improve and optimize brand strength, product strength, channel power and terminal management capabilities, so as to carry out business innovation, stabilize the foundation of "industry", and strengthen "investment".

Seven wolves are well versed in

Consumers are no longer satisfied with the "functional" clothing demand, but are looking for brands that match personal tastes and lifestyle.

The brand construction of the seven wolves has shifted from original brand publicity to more attention to the building of brand power and bold innovation.

For example, cross border cooperation with Internet brands, technology brands and so on, bringing new brand experience, breaking the boundaries and imagination of the fashion industry.

Continuous and innovative brand marketing activities make the seven wolves keep the brand tonality, but also add more cultural connotations to the brand, thereby promoting the "product strength".

In the first half of 2017, the seven wolves continued to focus on the research and development of the "DNA" featured products that integrated the seven wolf culture, and increased the proportion of products that contain brand culture.

In the new products of autumn and winter, the pattern of wolf wolf, line wolf and cartoon wolf runs through the whole series, integrating the unique wolf culture DNA and the international fashion trend, and achieving innovation and breakthroughs on the basis of maintaining the brand's existing style.

In line with the direct contact with consumers, the seven wolves do not spare the strength to present the best experience.

Behind this is the clear strategic layout of the seven wolves.

In the first half of 2017, the seven wolves continued to classify and pform the terminal stores according to different brand image stores and parity stores, and carried out innovative modes and brand services through brand shops, such as providing cross-border products, lifestyle experience and intelligent shopping guidance services.

Through the classification and pformation of stores, seven wolves can achieve comprehensive upgrading and effective layout of channel terminals.

The seven wolves also groped out their own business paths from the online retail initiative.

In the first half of this year, the seven wolves continue to strengthen the online sales linkage. By utilizing the data such as click through rate, conversion rate and paction rate of the feedback from the electricity supplier departments, the real-time collaboration between different departments can be carried out to speed up the over season inventory and ensure the smooth flow of commodities in the channel terminal.

As a result, the seven wolves realized an efficient online shopping mode and improved the ability to control and control sales terminals.

But the seven wolves are not satisfied with this.

In August 21st, the seven wolves announced that the company intends to invest 300 million yuan in the Karl Lagerfeld project. The core value of the project is the brand name and sales channel of the brand named Karl Lagerfeld (Carle Lagrange), which is known as "the old fashions of fashion" in Greater China.

The seven wolves will also benefit from this investment.

It not only achieves objective business income in business, but also promotes brand information in the international market.

Before that, seven wolves have been on the Milan men's wear week to show the charm and uniqueness of Chinese fashion.

Seven wolves are starting from a single career.

The company will be pformed into a diversified company of "industry and investment". "Investment" will be a new growth point for the seven wolves. The company will cooperate with professional investment institutions to participate in the online and offline fashion consumption formats, and strive to expand the new profit margins.

In the first half of 2017, the driving force of the seven wolves to achieve strong profit growth was its innovative exploration of business models.

In terms of "industry", we should enhance brand power, product strength, channel power and terminal management capabilities. In terms of investment, we should look for quality projects to expand its fashion layout and create "seven wolves" big fashion consumer groups.

Innovation is not achieved overnight.

Next, the seven wolves will continue to explore new business models and look for more possibilities to enhance their competitiveness so as to realize the possibility of more innovation of the seven wolves as China's leading men's clothing brands.

More interesting reports, please pay attention to the world clothing shoes and hats net.