How To Play New Retail? Nike Will Teach You To Play Like This On Tmall.

Then, pformation.

What kind of operation is it? What brands are the most successful? This article will help you get rid of the fog!

US financial website MarketWatch recently reported that Nike shares rose sharply in the US stock market after Thursday's trading on the market, which rose by 7.6%, because the company announced fourth quarter financial results show that its performance exceeded expectations, especially in the Chinese market.

Nike, the world's largest sports brand, recently announced its fourth quarter earnings in fiscal year 2017, and the emerging markets such as greater China rose 11%, becoming the engine to drive the global market. The annual revenue growth was 5.3% to 8 billion 680 million dollars, exceeding Wall Street's expectations.

According to Nike officials, the Greater China region's outstanding performance based on the world's second largest economy will continue to strengthen strategic cooperation with Alibaba and join forces with Tmall in pushing new retail sales.

Not only is online sales very eye-catching, but it has begun rebuilding the offline stores.

It has been revealed that NIKE's best selling AIR VAPORMAX new series was launched on Tmall exclusive line in July 7th. At present, Nike Tmall's flagship store has reached about 9600000 fans, while just over 618 of Tmall, NIKE has broken through 7 hours easily.

Last year, double 11, Nike achieved the best results in turnover of more than 600 million yuan a day, successfully locking.

The first place easily outstrips the Japanese top fashion giant UNIQLO, which has been ranked number one in the past year, and became one of the best selling brands in the day.

Trevor Edwards, Nike brand president, said after double 11 last year that Nike has maintained double-digit growth for tenth quarters in China. Tmall double 11 is the key to promoting the growth of the whole direct business.

According to Tmall clothing, Nike entered into 2012. Nike has attached great importance to Tmall's self brand operation, and has become an important engine to drive the performance of the Chinese market. One of the biggest changes is the upgrading of the organizational structure of Tmall. The whole electricity supplier team is gradually systematized and arranged for the docking of the responsible person and the progress of Tmall cooperation.

During the Tmall 618, Nike CEO Angela Dong in China and CEO, LVMH, Burberry, Martha Lahti, Samsung, Panasonic, L'OREAL, Johnson, Procter & Gamble and other 54 global brands gathered in the 9 Pavilion of Alibaba Hangzhou Xixi Park, and discussed new retail with Alibaba group CEO Zhang Yong, and further communication with Tmall.

As the main position of global brand pformation and upgrading, Tmall has become the preferred purchase and interactive platform for global brand new products including Nike, and consumers concerned about brands.

According to Alibaba 2017 fiscal year fourth quarter earnings report, including Tmall, Ali retail platform mobile monthly active users have reached as high as 5.07, up to one hundred thousand of APASS members and a large number of high-end high-end consumer groups, is the global brand touches consumers, won the protection of the Chinese market.

From the marketing, after sale, supply chain to the digital full link of logistics, Tmall has opened up the Chinese market, including Nike, to achieve the Chinese market.

Paved the way.

For more information, please pay attention to the world clothing shoe and hat net information report.