The 361 Largest Flagship Store In China Will Push Forward The Multi Brand Strategy Of The Group.

According to the world clothing shoes and hats net, in the morning of April 22nd, it is located in Jiefang Road, Luohu District, Shenzhen, the largest in the country.

Flagship store upgraded.

This is an important part of China's sports brand's strategic layout in 361 2017.

Shenzhen's Dongmen store, which is upgraded to 361 degree eighth generation shops, has an area of 1200 square meters, which is divided into three levels, including running, comprehensive training, basketball, football, life and outdoor six categories, as well as 361 children, 361 degrees international lines and many other products. Besides the upgrading of the store image, the shop will also enhance the consumers' purchase experience.

Dong Li, a Chinese fencer, cut ribbon for the opening ceremony.

Shenzhen Dongmen 361 degree flagship store is located in Dongmen pedestrian street, the most prosperous commercial district in Shenzhen, with an average daily flow of 500 thousand people. It is one of the best shops in Shenzhen Dongfeng business district with the best location, best shopping environment, the most complete sports category and the highest customer satisfaction index.

With its excellent service and rich sports equipment, the store has been awarded the "consumer favorite sports shop" year after year. It is also one of the A-level stores featured by sports consumption in Shenzhen.

Mr. Ding Wuhao, President of the 361 degree group, said that through the upgrading of this store and the continuous progress of products and services, the 361 degree brand will enhance the consumer experience in an all-round way.

He said: "the upgrading of the 361 door flagship store in Shenzhen Dongmen is an important step in our domestic retail market layout. By upgrading the store image and enhancing the service, we can bring consumers a better consumption experience.

The 361 degree brand will further deepen its specialization through the overall layout of sports marketing.

Image creation, and expand the market in the first tier metropolis; continue to focus on R & D, upgrade and provide more technology and products.

Professional products, and focus on running and training classes, and continue to promote retail pformation and upgrading, and comprehensively enhance the shopping experience and single store sales.

As a popular idol of sport, Dong Li took part in the ceremony himself and took part in fitness teaching with his partner. In addition, he shared his understanding and love for the 361 degree brand and product. Later, he also directed the basic movements of customers' fencing, and competed with customers on the same stage. The atmosphere at the scene was very hot.

2017 is the key year for 361 degrees to continue to push forward the multi brand strategy of the group. The 361 degree movement has made a comprehensive effort in brand, category and product force, focusing on two core sports categories, namely running and training, and establishing a value chain system guided by consumer demand. Through brand communication, channel optimization, member marketing and experience activities, the brand spirit of "more love" has been pmitted to consumers in all directions.

In March this year, the German runner Kai Markus, in order to promote cultural exchanges between China and the west, expressed support for China's "one belt and one way" development strategy and opened a 12000 km run of the Silk Road, running from Hamburg, Germany to Shanghai, China.

To help Kai accomplish this feat, the 361 degree is dedicated to providing all professional sports equipment for Kai and its team.

In addition, the 361 degree children's division in 2017 will also adhere to the professional sports route, and continue to optimize and upgrade in five aspects: brand, commodity, retail, supply chain and operation. The international line department will continue to launch professional sports shoes recognized by the international authority and continue to expand other regional markets overseas; outdoor brand ONE WAY Division will continue to fully integrate the top sports resources of ONE WAY headquarters in Finland; the Ministry of electronic commerce will continue to build the flagship store and brand strategy layout under the strategy of line sales, so as to realize the strategic pformation from the full channel management mode to the full retail operation mode.

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