Haining Leather City Speeds Up The Layout Of The National Leather Market As The Local Leader.

At the beginning of November, reporters visited several brand stores in Haining Leather City, Ji'nan. The first experience of most of the staff was that this year was obviously better than last year's sales.

Snow leopard positioning high-end, its responsible person bluntly said, "this year should be" bad three years "in third years, from the end of September, sales are good, the overall trend is improving.

The most direct feeling is the leather city merchants.

The temperature is going to drop below 0 degrees in Ji'nan. But this weekend, we will have a "hot season" unexpectedly. The big guys soaring in the air such as power umbrellas and helicopters will fly to Haining Leather City in Ji'nan tomorrow.

Reporters in the search engine to enter the word "leather city", instantly popped about 300000 related results.

Newly opened everywhere

The city is "endless," and there are various colorful activities in Haining's leather city and other old markets.

"Probably since 2011, the domestic leather city has been growing densely, and now there are dozens of large and small leather cities in Shandong."

Shandong leather industry association responsible person said.

In Ji'nan alone, the area of leather city once was close to 500 thousand square meters, equivalent to the size of 2.5 Quancheng Square.

Statistics show that during the "12th Five-Year" period, there were about 10 thousand square meters of leather city in China, and about 50 square meters of leather city in 100 thousand square meters or more. The number of leather cities in China was more than 100 thousand square meters.

Ma Ruihua, director of the market circulation Committee, said: "the number of key leather cities (more than 100 thousand square meters, good operation for more than three years, and statistical analysis) has doubled, and volume has increased by 2 times compared with the same period last year."

According to the Market Research Report of Chinese fur clothing in the past 2011-2016 years, the global fur production has entered a relatively stable period. However, fur consumption in China is showing a rapid upward trend, and has become a major consumer country in the world.

In 2015, China's leather, fur and products and footwear industry sales revenue was 1 trillion and 400 billion yuan, an increase of 6.1% over the same period last year.

Steven Hurwitz, chairman of the International Fur Association, once said, "with the continuous improvement of China's per capita income and the continuous updating of people's consumption consciousness, fur is no longer a patent of the dignitaries and celebrities, but will become increasingly popular and more fashionable and casual."

It can be seen from the expansion roadmap of leather cities.

Consumption is no longer the dominant force in Northeast China, and the purchasing power in North China, Southern China and even the south is growing.

Take leather industry "aircraft carrier" Haining Leather City as an example, since 2011, Haining leather city has been expanding the scale of its own department, accelerating the layout of the national leather market.

It has opened leather cities in Shuyang, Tong Er Bao, Xinxiang, Chengdu, Wuhan, Harbin, Ji'nan and Xinjiang and has become the "leading sheep" of the local leather market without accident.

It is undeniable that there is a clear dividing line between fur and clothing retail in key shopping centers in 2013. Sales volume has been fluctuating in recent three years and business risk has been aggravated.

"But this industry has a" three year law "-" good three years, bad three years, "and this year the whole industry is already warming up.

Shandong leather industry association responsible person frankly.

Referring to the development trend of the industry in 2016, Su Chaoying, chairman of the China Leather Association, said that the leather industry is expected to keep stable operation this year, and that the main indicators such as sales revenue and profit have kept steady growth. However, there are many uncertainties in exports. On the one hand, we should take a look at the trend of the global economy. On the other hand, we should also look at the support of China's fiscal policy.