What Kind Of Outlets Do Wuhan Citizens Want To See?

Pictured: Jiangxia.

In the shop, customers are shopping for goods.

Institutional data show that in 2015, the annual performance of over 400 million yuan of outlets projects to 40, Oteri J in China to usher in a window of development.

However, some outlets in Wuhan are very prosperous. Some of them are out of the market. Is it bad or bad?

Panlong City Bailian

Three years firmly sit in the top ten China Central first

At present, there are 8 outlets in Wuhan, including the Pacific orter square, Panlong City Bailian Oteri J and Rome spring auris, which are also being built in Rome, Gedian Florence town and so on. There are altogether Oteri J.

Reporters drove from Wuchang for 40 minutes to come to Panlong City Bailian Oteri J.

Despite the working days, customers in the huge Plaza are in an endless stream.

The 136 thousand square meters of Ortles holds more than 250 domestic and international discount stores, including ARMANI, TOD 'S and BALLY.

Reporters walked around to see more than 10 shops, shops are popular.

difference

There is a large gap between commodity and product discounts, ranging from four to thirty percent off, and some of the old ones three or four years ago can have a lower discount.

TOD 'S discount store manager said that the TOD' S price shop of Wuhan International Plaza is basically not discounted.

In this discount store, it usually ranges from half off to 15% off, and there is basically no less than half off of the goods.

BALLY shop assistant said that some old shoes may be as low as seventy percent off or so, and the newly arrived tail cargo is usually six fold.

But sometimes there are folding activities in the store.

Panlong City Bailian has been the top ten outlets in China for three consecutive years.

In 2012, after the throes of early opening, last year's sales volume was 1 billion 300 million yuan, and more than 300 customers were received throughout the year.

Project leaders said that some major festivals could be sold for tens of millions of dollars a day.

It is understood that Panlong City Bailian location radiation Wuhan and 1+8 city circle consumer groups.

According to the industry standard, the international first-line brand reaches 30%, and the retail price is less than forty percent off. The commodity accounts for not less than 80% of the merchandise sold, and the shopping format is no less than 50%.

Plus the park style outlets, far away from the city center, experience and service conditions, Panlong City Bailian is available.

Around Wuhan

Part of the outlets project is very cold.

But also in Wuhan, the same in the working day, Jiangxia, Rome spring ograph is very cold.

On the 13 day, some floors were still under construction, and the main channel was also covered by the exhibition hall of "paternity activities in the kingdom of Bo point" during the national day.

Here, the brand entry rate is less than 50%, and the project has been in the stage of increasing popularity since its opening in September 2012.

At the Dragon King Temple in Hankou, Pacific Plaza, the first outlets in Wuhan, has long disappeared.

The famous shop has become a home textile city, which sells all kinds of household goods such as sheets, quilt covers, etc.

Some are covered with thick dust.

Although orter has gone, business has never come to life again.

According to insiders, the Pacific Plaza was originally the Pacific Group of Taiwan department store, leasing the property of Tang Tang Company to do the orlies project, carrying out the point system for merchants, a bit like the business mode of shopping malls, and not enough attractive to the brand.

Located near Hanzheng Street, the location of the name discount is somewhat different from the nearby wholesale market. Consumers feel a bit "LOW", and the surrounding traffic congestion is not willing to come.

"The first Oteri J to lose Wuhan can not be simply attributed to the Oracle format in Wuhan."

Wu Xianming, a professor at the school of economics and management, Wuhan University, pointed out that as a famous discount store selling large tail goods, overseas outlets can choose to open a shop in the suburbs, on the one hand, it can reduce the rental cost, and on the other hand, it can avoid the negative impact of discount sales on brands.

Less discount and less experience.

How can orlies survive better?

However, Rome spring is in the suburbs of Wuhan, where is the problem? Hubei spring Investment Development Co., Ltd. Rome spring outlets, under the Hubei Zhiyuan technology group.

The industry believes that the lack of brand resources and low opening rate are the two fatal injuries of Rome spring outlets. Since then, 80% of the products sold have been purchased by themselves, and consumers are not attractive to consumers in terms of brand, category richness, price and grade distinction.

Why can Oteri J of Huangpi stand out? What kind of outlets do Wuhan citizens want to see?

According to a survey conducted by a citizen in Wuhan, consumers are most valued by brands, discounts, pportation and environment.

On the brand, it is hoped that the discount of different brands, categories and styles can be greater. On experience, besides shopping, it can also take recreational travel; in traffic, it hopes to build more than 1 hours away from the urban area, with convenient pportation and lots of parking spaces.

Experts believe that the Panlong City ole project still needs to be improved and continued to keep warm.

How can you live better in Wuhan? People in Panlong City, Bailian Oates, said recently they have introduced gold and jewellery discount counters, and will introduce more categories in the future. Besides, they will also expand children's amusement parks.