H&M Will Introduce Men'S Wear Stores In The UK Market.

The second largest in the world

Retailer H&M Hennes & Mauritz AB (HMb.ST) Hein Morris will be in the UK

Introduce men's wear shop.

At present, H&M has specialized in China, Sweden and the largest market, Germany and the core market.

Store business, while Britain is the third largest market of the group.

Carlos Duarte said H&M's men's clothing store was successfully tested in Sweden and Germany. The group is now preparing for the British market, but he refused to disclose the specific opening hours.

Before that, New Look, the UK's high street brand, launched its first men's wear shop in the autumn of 2015.

The British group said that when men's clothes were mixed with women's clothing, men's sales per unit area had not been as good as that of women's clothing, but sales were flourishing after trying independent stores, and male consumers were surprisingly positive.

In view of the good performance, New Look Group Ltd. said it will continue to expand the concept store of men's clothing, and plans to add 25 new products in the next 5 years, including the launch of the two largest overseas market in China and France in the coming year.

H&M launched the menswear store in China in the middle of 2013, but did not disclose the expansion plan for men's clothing stores in the Chinese market.

Over the past two years, due to the global economic downturn, the retail industry has been difficult to spread to the mass consumer industry, and the growth of Hennes & Mauritz AB Hayne Maurice has slowed down rapidly.

According to the data, as of the end of November 2015, in the 2015 fiscal year, the Swedish group achieved a total net sales of SEK 180 billion 860 million for the whole year, up 19.4% from 151 billion 419 million kronor in the 2014 fiscal year, and the fixed exchange rate increased by 11%.

In the first quarter of 2016 fiscal year -2016 February 29th December 1, 2015, the Hennes & amp; Mauritz AB Hayne Maurice Group recorded a 9% increase in revenue based on fixed exchange rate. It was far away from the old rival, the world's largest apparel retailer, Inditex SA (ITX.MC), India and India Textile Group, and the net sales growth rate of Inditex SA Indo textile group was 15% from February 1st to March 7th.

In the first quarter, H&M group's revenue actually recorded an increase of 8.2% to 50 billion 624 million kronor, which was 46 billion 791 million kronor in the same period last year.

In the 3-5 quarter of 2016 fiscal year two, the group's post tax sales totaled 46 billion 874 million krona, an increase of only 2.2%, while the sales of tax based sales were only 5% higher than the local exchange rate.

In order to resist the economic downturn and slow down sales, Hennes & Mauritz AB Hayne Maurice's main brand H&M H&M launched beauty series in the autumn.